Predicting AI is futile, preparing isn’t
A strategic case for why hotels should prioritize open APIs, data accessibility, and AI-ready PMS flexibility over chasing today's best AI features.
By Martin Soler, Partner, Soler & Associates
News
FCS Solutions Launches FCS1 IRGS to Connect Guest Requests Directly with Hotel Operations
FCS1 IRGS is a browser-based, no-app solution letting hotel guests request services via QR code, routing each request directly to operational teams to reduce missed requests amid staffing pressures.
Inn-Flow Appoints Jon Coley as Senior Vice President and Head of Sales to Spearhead Hospitality Market Expansion Opportunities
Inn-Flow names Jon Coley, a 20-year SaaS sales veteran, as SVP and Head of Sales to drive growth of its AI-enabled accounting, labor management, and procurement platform for hotels.
HotelIQ expands Decision Cloud connectivity with direct Shiji Daylight PMS integration
HotelIQ connects Decision Cloud directly to Shiji's Daylight PMS, enabling shared customers to centralize reservation data and eliminate manual exports for commercial planning and performance reporting.
Google just put agentic hotel booking into testing
Google's live agentic hotel booking test includes Booking, Expedia, Marriott, Wyndham, and IHG, with Amadeus confirmed as the first GDS infrastructure partner, leaving independents reliant on OTA or GDS pipes.
By Markus Busch, Editor/Publisher, hospitality.today
What AI can already tell about the visitor browsing your hotel's website
Lighthouse Direct's five-algorithm AI system scores hotel website visitors across intent, spend, destination flexibility, date flexibility, and length of stay to deliver targeted offers that protect ADR and lift conversions.
By Paige Lopez, Content marketer, Lighthouse
The Terminal Is the New Homepage
Shanghai's 100 AI-powered tourist terminals, built on 84,000+ content entries and 14,000 booking links, are presented as a reference model for destinations like the Philippines to build a unified data layer first, before any interface.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
How Aura Hoteles is using Cloudbeds as the technology foundation for rapid expansion across Spain
Aura Hoteles, a Galicia-based startup with six properties, built its entire tech stack on Cloudbeds' PMS and Open API, developing custom housekeeping and guest communication apps on top of the platform.
Jason Edwards: What happens when new technology hits the front desk
Hospitality advisor Jason Edwards discusses tech implementation pitfalls, change management, hotel tech stack decisions, and what hotels risk losing operationally when they deflag from a brand.
Linda Pashaj, Director of Content Marketing, Cloudbeds
From Search Box to Travel Advisor: IHG’s Kim Smith on the Next Phase of AI Booking
IHG's SVP of Digital Direct Channels explains the Google-powered conversational search beta on IHG.com, its personalization roadmap, and how hotels must restructure content to remain discoverable in an AI-driven booking era.
Actabl and Reeco Launch Innovative Partnership to Bring Forecast Intelligence into AI-Powered Hotel Procurement
Actabl's ProfitSword forecasting platform now integrates with Reeco's AI-powered procure-to-pay system, letting hotels automatically flag purchasing overruns against live forecasts before orders are placed.
Hotels don't need more data, they need direction
Cendyn argues hotels are drowning in data but lack direction, and positions AI-enabled actionable intelligence as the shift from reporting to decision support across its CRM, Knowland, and Wayfinder products.
By Nicola Graham, Chief Marketing Officer, Cendyn™
Homo Hackabilis: Why Hack a Server When You Can Just Call a Human?
A hospitality consultant recounts four near-identical cyberattacks on clients, all exploiting staff via phone-based impersonation rather than technical exploits.
Tollbooths on the Token Highway
Stripe's reported $7B acquisition of OpenRouter, combined with its earlier Metronome buy, creates a vertically integrated AI billing stack that makes model routing costs opaque to operators and demands new cost-tracking disciplines for hospitality.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Chat, Workflow, Agent or Orchestration: What Does Your Hotel Actually Need?
A practical framework for hotel leaders to distinguish between chat, workflow, agent, and orchestration AI modes, with a decision matrix to avoid over-buying autonomy for problems that are simply workflows.
By Darko Bosancic, SVP, Sirma Group Holding JSC
Innspire Announces Integration with Toast to Power Mobile F&B Ordering for Hotel Guests
Innspire joins the Toast Partner Ecosystem to connect its digital guest platform with Toast POS, enabling branded mobile F&B ordering across in-room, poolside, and other on-property hotel venues.
Your Next Guest Is A Robot: How AI Is Rewriting The Path To Booking
As AI tools like ChatGPT increasingly influence hotel discovery and trip planning, hotels must now optimize their digital presence for both human guests and the AI agents acting on their behalf.
By Jordan Brannon, President and Co-Founder, Coalition Technologies
Al Khoory Hotels selects Shiji’s Daylight PMS and Infrasys POS to power guest-centric hospitality across its portfolio
Al Khoory Hotels adopts Shiji's Daylight PMS, Infrasys Cloud POS, and Reviewpro Reputation to unify guest data and operations across its UAE portfolio on a single cloud-based platform.
AI Hospitality Alliance Launches Free 8-Part Practical AI Workshop Series for Hospitality Professionals
AIHA and SDSU launch a free, eight-part live online workshop series starting September 3, 2026, covering AI fundamentals through software development for hospitality professionals.
Your Hotel Now Has Five AIs, and None of Them Have Met Each Other
Opinion arguing that siloed AI tools across pricing, messaging, and booking create contradictory guest interactions, making hotels feel less coherent than before AI adoption.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, AI Champion