European Hotel Market Update - H1 2026
European RevPAR grew 3.0% YoY in H1 2026, hotel transaction volumes topped €11.5bn (22% above 10-year average), and luxury assets dominated investment at 46% of total volume.
News
Global Hotel Alliance Delivers Robust Revenue and Loyalty Growth in Q3 2026
GHA posted US$1.04B in Q3 2026 revenue, up 27% year-on-year, with loyalty redemptions surging 58% and cross-brand revenue jumping 53% to US$168M across its 38M-member programme.
Prices float up to highest ever for Albuquerque International Balloon Fiesta
Albuquerque hotel rates peak at $265/week during the 2026 Balloon Fiesta, up 10% YoY, with data suggesting post-event demand on Oct 12-14 is being underpriced.
By Joe Hanly, Writer and Content Creator, Lighthouse
Fall foliage will lift Japan’s hospitality market
Japan hotel rates are rising sharply for the autumn foliage period, with 19 of 22 destinations above annual averages, led by Nagoya (+31%) and Kanazawa (+28%), as domestic demand offsets slowing inbound tourism in 2026.
By Joe Hanly, Writer and Content Creator, Lighthouse
WTTC Global Summit Opens in Malta as European Travel & Tourism Set to Outpace Wider Economy
WTTC forecasts 3.1% Travel & Tourism growth in Europe for 2026, outpacing the wider economy, as 1,000+ delegates gather in Valletta for the 26th WTTC Global Summit.
At 21, WiT Singapore asks what's left for travel companies to own in the age of AI agents
WiT Singapore's 21st edition put agentic AI at the centre of debate, with speakers converging on trust and human connection as the last defensible assets for travel brands.
Market Beat Europe - H1 2026
Europe hotel investment reached €11.7B in H1 2026, 19.5% above the 10-year average, with RevPAR up 3% YoY to €101 and Milan surging 24% on Winter Olympics demand.
A Market in Transition: The Future of Downtown Dallas Hotels
Downtown Dallas hotels face soft occupancy through 2030 due to convention center renovation, but FIFA 2026, a $3.8B KBHCCD overhaul, and major Uptown corporate and hotel investments point to long-term recovery.
By Kathleen Donahue, Senior Managing Director and Practice Leader, HVS
The Changing Shape of Indonesia’s Hotel Market
Indonesia's hotel market shows strong ADR growth but stagnant occupancy, with luxury outperforming and midscale under pressure from new supply, contrasting with demand-led recovery in Vietnam and the Philippines.
Market Beat Greater Paris - H1 2026
Greater Paris hotels posted RevPAR of €116 (+3.7%) in H1 2026, while investment volume hit €845M across 21 hotels, skewed by the Pullman Tour Eiffel deal.
Market Beat Italy - H1 2026
Italian hotel investment hit €1.3bn in H1 2026, 53% above the 10-year average, while RevPAR grew 11.3%, ranking Italy among Europe's top performers, boosted by Milan's Winter Olympics effect.
By Davide Barbaro and Francesco Calia
U.S. hotel results for week ending 26 September
U.S. hotel performance for the week of 20-26 September 2026 showed RevPAR up 14.2% year over year, boosted by a favorable Rosh Hashanah calendar shift.
Latin America Business Travel Spending Forecast to Reach $67.7 Billion USD in 2026 as Growth Accelerates Amid Ongoing Economic Pressures
GBTA forecasts Latin America business travel spending at $67.7B in 2026, led by Brazil at $35.8B, with growth slowing to 3.3% in 2027 amid economic and geopolitical pressures.
The American Vacation Is Proving Surprisingly Resilient
MMGY's 2026 Portrait of American Travelers Fall Edition finds expected leisure spending rose to $5,655 with widening generational gaps: Boomers plan to spend 4x more than Gen Z travelers.
Milan Market Spotlight - YE July 2026
Milan full-service branded hotels saw GOPPAR rise 34.2% to €118 PAR in YE July 2026, boosted by the Milano Cortina Winter Olympics which drove February RevPAR up 171.1% year on year.
By Francesco Calia and Davide Barbaro
Beyond the Top Line: Italy's Secret Profit Recipe
Italy leads Southern Europe in occupancy at 51.2% in H1 2026, with foreign traveller spend up 4.8% YoY in June, but the article shifts focus to what drives hotel profitability below the top line.
Beyond the Peak: What the Australian Accommodation Barometer Reveals About Beating Seasonality
A survey of 250 Australian accommodation operators finds that digital travel platforms, flexible pricing, and event-driven travel are the top strategies for smoothing seasonal demand gaps.
By Todd Lacey, Regional Manager of Oceania, Booking.com
Niseko Hotel Supply Rises 46% in 2026 as Summer Rates Climb, C9 Hotelworks Reports
C9 Hotelworks' 2026 Niseko review shows 46% hotel supply growth and rising summer ADR, with the market's investment case shifting toward year-round demand beyond its dominant winter season.
New h2c Study: AI Adoption Is Widespread Among Hotel Chains, but Enterprise Readiness Remains Limited
h2c's 2026 study of 113 hotel chains finds 91% use AI but only 28% have an enterprise-wide strategy, with skills gaps and integration challenges the top barriers to scaling.
PATA and TTRA Formalise Partnership to Strengthen Tourism Research and Knowledge Exchange
PATA and TTRA signed an MOU to collaborate on tourism research, knowledge sharing, events, and member engagement across their Asia Pacific and global networks.