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Markets & PerformancePage 3
Cushman & Wakefield
Report
October 6

Market Beat Italy - H1 2026

Italian hotel investment hit €1.3bn in H1 2026, 53% above the 10-year average, while RevPAR grew 11.3%, ranking Italy among Europe's top performers, boosted by Milan's Winter Olympics effect.

Davide BarbaroFrancesco Calia
By Davide Barbaro and Francesco Calia
Italy
Str bis
Press Release
October 2

U.S. hotel results for week ending 26 September

U.S. hotel performance for the week of 20-26 September 2026 showed RevPAR up 14.2% year over year, boosted by a favorable Rosh Hashanah calendar shift.

CoStar Favicon
CoStar
United States
NBTA
Press Release
October 2

Latin America Business Travel Spending Forecast to Reach $67.7 Billion USD in 2026 as Growth Accelerates Amid Ongoing Economic Pressures

GBTA forecasts Latin America business travel spending at $67.7B in 2026, led by Brazil at $35.8B, with growth slowing to 3.3% in 2027 amid economic and geopolitical pressures.

GBTA Favicon
GBTA
Mexico
The American Vacation Is Proving Surprisingly Resilient
Press Release
October 2

The American Vacation Is Proving Surprisingly Resilient

MMGY's 2026 Portrait of American Travelers Fall Edition finds expected leisure spending rose to $5,655 with widening generational gaps: Boomers plan to spend 4x more than Gen Z travelers.

MMGY logo
MMGY Global
United States
Cushman & Wakefield
Opinion Article
October 1

Milan Market Spotlight - YE July 2026

Milan full-service branded hotels saw GOPPAR rise 34.2% to €118 PAR in YE July 2026, boosted by the Milano Cortina Winter Olympics which drove February RevPAR up 171.1% year on year.

Francesco CaliaDavide Barbaro
By Francesco Calia and Davide Barbaro
TRI Hospitality Consulting
Press Release
October 1

Beyond the Top Line: Italy's Secret Profit Recipe

Italy leads Southern Europe in occupancy at 51.2% in H1 2026, with foreign traveller spend up 4.8% YoY in June, but the article shifts focus to what drives hotel profitability below the top line.

HotStats Limited Favicon
HotStats
Italy
Beyond the Peak: What the Australian Accommodation Barometer Reveals About Beating Seasonality
Opinion Article
October 1

Beyond the Peak: What the Australian Accommodation Barometer Reveals About Beating Seasonality

A survey of 250 Australian accommodation operators finds that digital travel platforms, flexible pricing, and event-driven travel are the top strategies for smoothing seasonal demand gaps.

Todd Lacey
By Todd Lacey, Regional Manager of Oceania, Booking.com
Australia
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 

Lighthouse
Lighthouse
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 

Mews
Mews
Niseko Hotel Supply Rises 46% in 2026 as Summer Rates Climb, C9 Hotelworks Reports
Press Release
October 1

Niseko Hotel Supply Rises 46% in 2026 as Summer Rates Climb, C9 Hotelworks Reports

C9 Hotelworks' 2026 Niseko review shows 46% hotel supply growth and rising summer ADR, with the market's investment case shifting toward year-round demand beyond its dominant winter season.

C9 Hotelworks Ltd
C9 Hotelworks Ltd.
Niseko, Japan
New h2c Study: AI Adoption Is Widespread Among Hotel Chains, but Enterprise Readiness Remains Limited
Press Release
October 1

New h2c Study: AI Adoption Is Widespread Among Hotel Chains, but Enterprise Readiness Remains Limited

h2c's 2026 study of 113 hotel chains finds 91% use AI but only 28% have an enterprise-wide strategy, with skills gaps and integration challenges the top barriers to scaling.

h2c GmbH
h2c GmbH
PATA and TTRA Formalise Partnership to Strengthen Tourism Research and Knowledge Exchange
Press Release
September 30

PATA and TTRA Formalise Partnership to Strengthen Tourism Research and Knowledge Exchange

PATA and TTRA signed an MOU to collaborate on tourism research, knowledge sharing, events, and member engagement across their Asia Pacific and global networks.

PATA Favicon
PATA
WTTC Brings Together More Than 100 Global Speakers for the World's Most Influential Travel & Tourism Event: WTTC’s Global Summit
Press Release
September 30

WTTC Brings Together More Than 100 Global Speakers for the World's Most Influential Travel & Tourism Event: WTTC’s Global Summit

WTTC's 26th Global Summit in Valletta, Malta, under the theme FUTU[RE]SET, convenes 100+ speakers including ministers, CEOs, and former heads of state across eight strategic priorities for travel and tourism.

WTTC Favicon
WTTC
Valletta, Malta
Logo 'HVS International'
Report
September 30

HVS U.S. Market Pulse: September 2026

HVS forecasts healthy U.S. hotel performance through year-end, with ADR outperforming expectations, youth sports driving summer demand, staffing shifts toward contract labor, and transaction volume up 14% in H1 2026.

Rodney Clough
By Rodney Clough, President - HVS Americas, Denver, HVS
United States
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 

Mews
Mews
Cavendish Maxwell Logo
Press Release
September 29

GCC set to deliver nearly 126,000 new hotel rooms by 2030, taking total supply to 616,000 keys

Cavendish Maxwell reports GCC hotel supply will grow 25% to 616,000 rooms by 2030, while 2026 occupancy has fallen across all six markets due to regional tensions disrupting international travel.

Cavendish Maxwell Logo
Cavendish Maxwell
United Arab Emirates
NBTA
Press Release
September 29

Business Travel Powers Economic Impact and Growth Across the World’s Leading Business Cities, According to New GBTA Study

GBTA's 2024 study of 25 global cities finds $178B in business traveler spending supported 1.4M jobs, $93B in GDP, and $55B in tax revenue, with New York and Tokyo leading all destinations.

GBTA Favicon
GBTA
Str bis
Press Release
September 29

U.S. hotel performance for August 2026

U.S. hotel RevPAR rose 2.0% year-over-year in August 2026 to $107.43, with San Francisco leading Top 25 Markets and New Orleans posting the steepest declines.

CoStar Favicon
CoStar
United States
The Great Rebalance: Hilton’s 2027 Trends Report Reveals Why Travelers Are Embracing Good ‘Ish’ Over Perfection
Press Release
September 29

The Great Rebalance: Hilton’s 2027 Trends Report Reveals Why Travelers Are Embracing Good ‘Ish’ Over Perfection

Hilton's 2027 Trends Report, based on 14,000+ travelers across 14 countries, identifies five key shifts: relaxed perfectionism, trust in human expertise, growth-focused trips, nature-led wellness, and shorter stays.

Hilton Favicon
Hilton
RateGain-DDD
Supplier News
September 28

Demand for European travel increased this summer, despite pricing pressure and geopolitical disruption

RateGain and Sojern data shows European hotel and flight bookings rose in summer 2026, with ADR up 4-6%, Spain leading destinations, and Turkey absorbing Middle East travel diverted by ongoing conflict.

RateGain Technologies Limited
RateGain and Sojern
Str bis
Press Release
September 25

U.S. hotel results for week ending 19 September

U.S. hotels posted a 10.4% RevPAR gain for the week of 13-19 September 2026, with ADR hitting an all-time record high of $179.30, driven by strong performances in Chicago and Washington, D.C.

CoStar Favicon
CoStar
United States
World Economic Forum
Press Release
September 25

1.5 billion travelers a year: new global index measures which destinations are ready

The WEF's TTDI 2026 ranks 110 economies on tourism readiness across infrastructure, policy, and resilience, with Japan leading and Asia-Pacific dominating the most-improved list.

World Economic Forum
World Economic Forum
Str bis
Press Release
September 24

Canada hotels reported eighth straight month of rate-driven growth

Canada's hotels posted August 2026 RevPAR of CAD216.31, up 6.9% year-over-year, with Toronto and Montreal leading major markets on the back of major events.

CoStar Favicon
CoStar
Canada
Page 3 of 20
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Visioning a Post-COVID Era in CRM & Loyalty

Henri Roelings
By Henri Roelings
Expert Views (5)
Mikael Fries
Mikael Fries

The COVID-19 pandemic has imposed a new set of challenges for hoteliers, making it critical to ensure that they are leveraging the right tools and technology such as CRM solutions. NextGuest's new Customer Data Management Platform provides an unmatched centralized platform where various data sources are integrated, providing hoteliers with one single source of truth.

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