Numa Group has announced the opening of Native by Numa Fitzrovia in October 2026, bringing 29 design-led rooms to one of Central London’s most vibrant neighbourhoods. Located moments from Soho, Oxford Street, Regent Street and Bloomsbury, the new property offers guests a stylish base from which to explore London’s best shopping, dining, culture and entertainment destinations.Housed within a beautifully converted former convent on Margaret Street, Native by Numa Fitzrovia offers guests a stay that combines historic character with contemporary comfort, providing a quieter, more considered base in the heart of the capital. The opening further strengthens Numa Group’s growing London portfolio, reflecting continued demand for flexible accommodation that blends apartment-style living with the convenience of a hotel.Designed for both short city breaks and longer stays, Native by Numa Fitzrovia has been created for travellers looking to experience London like a local. From business trips and extended stays to cultural escapes and weekend getaways, the property offers a flexible alternative to traditional hotel accommodation, with thoughtfully designed spaces that encourage guests to settle in and make themselves at home.The property offers a range of room types with kitchenettes designed to offer flexibility and comfort for every type of stay, including double rooms, compact studios, a mix of one and two bedroom apartments. Each room combines modern amenities with distinctive design details, including high-speed Wi-Fi, comfortable living areas, and workspaces, alongside fully equipped kitchens or kitchenettes.The interiors celebrate the building’s unique heritage and Fitzrovia’s creative spirit, blending bold forms, rich colours and layered textures to create a stylish urban retreat with a strong sense of place. Retro-inspired furniture sits alongside statement bathrooms with elegant gold finishes, while original architectural details have been carefully preserved throughout.A standout feature of Native by Numa Fitzrovia is the preservation of the convent’s original arched sash windows and characterful architectural details, which bring natural light into the loft-like spaces while maintaining the building’s historic charm. The result is a distinctive stay that reflects both the heritage of the building and the energy of the surrounding neighbourhood.Located in the heart of Fitzrovia, the property puts guests within easy reach to some of London’s most celebrated cultural, retail and dining destinations, including Oxford Street, Regent Street, Soho, Bloomsbury and the British Museum. The area’s independent cafés, restaurants, galleries and boutiques are all within walking distance, offering guests the opportunity to explore one of London’s most creative and characterful neighbourhoods.As with all Native by Numa properties, guests will benefit from Numa’s fully digital operating model, including seamless self check-in, contactless access, flexible arrival and departure, and digital guest services, providing a simple and convenient stay from booking through to check-out.Native by Numa Fitzrovia bookings are now open. Rates start from £179 per night. For further information, visit nativeplaces.com/property/londonfitzrovia.