IDeaS to Convene Third Resorts Revenue Council as Resort Operators Accelerate Commercial Strategy Evolution
In-person forum to shape IDeaS’ resort innovation priorities as operators navigate increasingly complex revenue and profitability decisions
IDeaS will host its third Resorts Revenue Council on Feb. 10, 2027, in Sharm El Sheikh, Egypt, gathering resort commercial leaders to shape future innovation in resort revenue management software.
Photo by IDeaS
CAIRO, Nov. 5, 2026 — IDeaS, a SAS company and the world's leading provider of hospitality revenue management software and services, today announced it will reconvene its Resorts Revenue Council on February 10th, 2027 at the SUNRISE Arabian Beach Resort in Sharm El Sheikh, Egypt. The event will bring together commercial leaders from resort organizations, technology providers, and industry experts from the Egyptian Hotels Association as well as the Hospitality Sales and Marketing Association International – Egypt (HSMAI) chapter to discuss emerging revenue management challenges and help inform future innovation priorities for the resort segment.
The commercial realities of modern resorts extend well beyond room revenue, requiring organizations to account for diverse accommodation types, package offerings, ancillary revenue opportunities and evolving guest behaviors. Through the Resorts Revenue Council, IDeaS continues to engage directly with resort revenue and commercial professionals to better understand the operational realities influencing strategy across the segment.
"Resorts are often at the forefront of some of the industry’s most complex commercial decisions," said Sanjay Nagalia, co-founder, chief technology officer and chief operating officer, IDeaS. “As guest expectations and business models continue to evolve, it’s important we stay closely connected with the operators navigating those changes firsthand. The Resorts Revenue Council ensure their perspectives inform where we focus our innovation efforts.”
Originally established to create a dedicated forum for resort-focused commercial discussions, the Resorts Council provides participating organizations with an opportunity to share perspectives on emerging trends and operating challenges while helping IDeaS validate and prioritize future areas of innovation.
Since the inaugural Resorts Revenue Council meeting, IDeaS has continued to advance capabilities designed to support increasingly sophisticated resort commercial strategies, including enhancements that help organizations better manage:
Complex inventory types and accommodation configurations
Package, all-inclusive and per-person pricing structures
Forecasting for longer stays and changing booking patterns
Balancing negotiated group and transient demand
Profitability considerations beyond room revenue alone
Competitive pricing visibility for resort-specific market conditions
Strategic trade-offs between occupancy, rate and profitability
As resorts increasingly look beyond traditional room-rate optimization, commercial teams are seeking greater visibility into the full value of the guest relationship, including ancillary revenue streams, package performance and overall profitability.
"Many resorts already have access to strong demand," Nagalia added. "The opportunity lies in understanding how to optimize the value of that demand across the full guest journey. Revenue management continues to evolve from focusing primarily on room pricing toward supporting more informed commercial decisions across the organization."
The February Resorts Revenue Council meeting in Sharm al Sheikh, Egypt will continue IDeaS' commitment to incorporating client insights into its resort innovation strategy while helping ensure future developments reflect the realities of modern resort operations.
Resort operators interested in joining the in-person discussion can sign up by visiting the Resorts Revenue Council registration page.
About IDeaS
IDeaS, a SAS company, powers profitable hospitality. As the global leader in revenue management, IDeaS supports a diverse range of hospitality businesses, including independent hotels, resorts, global hotel chains, cruise lines, and parking brands. IDeaS’ AI driven solutions go beyond forecasting and pricing to optimize revenue, boost profitability, and improve efficiency—helping hospitality organizations build fully connected commercial strategies. With more than 34,000 installations globally, IDeaS continues to set the standard for growth, performance, and value in the next era of hospitality.