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Hotel Rebrandings

Rebranding

Leonardo Hotels Acquires 'The Bristol Hotel'

The Bristol Hotel will be rebranded as Leonardo Royal Hotel Bristol, becoming the group's second property in the city. Leonardo Hotels UK & Ireland, a leading hotel group operating 63 centrally located properties with more than 13,000 rooms, has announced the acquisition of The Bristol Hotel from The Doyle Collection. Following a rebrand to Leonardo Royal Hotel Bristol, the hotel will become the group's second property in one of the UK's most vibrant and dynamic cities.

Leonardo
Bristol, United Kingdom
Rebranding

Sofitel Announces Sofitel Berlin Das Stue, Bringing French Luxury to One of Berlin's Most Iconic Hotels

Accor, a global leader in hospitality, announces the transition of SO/ Berlin Das Stue to Sofitel Berlin Das Stue, further strengthening Sofitel's presence in Germany and reinforcing the brand's growth in Europe's leading cultural capitals. Scheduled to officially join the Sofitel network in Q1 2027, the iconic 78-room hotel will combine its distinctive heritage and celebrated design with Sofitel's signature French zest and heartfelt luxury.

Sofitel
Berlin, Germany
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Rebranding

San Clemente Palace Venice, Venice’s Iconic Island Retreat, Joins Preferred Hotels & Resorts’ Legend Collection

San Clemente Palace Venice, a distinguished retreat set on its own island in the Venetian Lagoon, has joined Preferred Hotels & Resorts’ prestigious Legend Collection. Just minutes from St. Mark’s Square via a complimentary wooden shuttle boat, the iconic property offers a rare combination of seclusion, heritage, and authentic Italian living, reinforcing the Legend Collection’s presence in one of Europe’s most celebrated destinations.

Legend (Preferred Hotel Group)
Venezia, Italy
Rebranding

Meliá Hotels International brings The Meliá Collection to Corfu, advancing its Mediterranean luxury expansion

Meliá Hotels International continues to weave its presence across the world's most coveted leisure destinations with the signing of a new hotel in Corfu, the Greek island where history, Venetian architecture and the crystal-clear waters of the Mediterranean converge in a setting of timeless beauty. This new project reflects the company's ambition to further expand within the premium and luxury segment, connecting travellers with iconic destinations that blend authenticity, culture and a refined lifestyle, in line with Corfu's growing appeal as one of the Mediterranean's most sought-after escapes.

Affiliated by Meliá
Acharavi, Greece
Rebranding

IHG Hotels & Resorts expands luxury footprint in Portugal with InterContinental Vilamoura – Algarve signing

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announces the signing of InterContinental Vilamoura – Algarve in Vilamoura, Portugal, in partnership with HDP Algarve SA. The signing reinforces the continued appeal of the Algarve as a top luxury resort destination in Southern Europe and marks the fourth InterContinental property in Portugal, further strengthening IHG’s leading Luxury & Lifestyle presence in the country.

InterContinental
Quarteira, Portugal
Rebranding

New Premium Resort Coming to Finland's Nuuksio National Park

The Ascott Limited (Ascott), the lodging business unit wholly owned by CapitaLand Investment (CLI), has announced the signing of its first property in the Nordic region under the Oakwood brand, with a new premium resort development bordering Finland’s Nuuksio National Park. Scheduled to open in early 2028, the property marks Oakwood’s debut in Finland and Ascott’s continued expansion across Europe.

Oakwood Hotel & Apartments
Espoo, Finland
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Rebranding

Nice’s Storied Hôtel Palais de la Méditerranée Enters a New Era

Hyatt Hotels Corporation (NYSE: H) today announced the unveiling of Hôtel Palais de la Méditerranée as the newest addition to The Unbound Collection by Hyatt brand in France. Set along Nice’s legendary Promenade des Anglais, the historic hotel emerges as a reimagined expression of Riviera glamour, where Art Deco heritage, Mediterranean light and contemporary design converge.

The Unbound Collection by Hyatt
Nice, France
Rebranding

Historic Cambridge property opens as a member of Radisson Individuals

Radisson Hotel Group welcomes The Gonville Hotel, a member of Radisson Individuals, to its portfolio — a distinctive and charming upscale property located in the historic city of Cambridge, featuring 92 bedrooms, each with its own unique and contemporary design. The hotel is a valued addition to the growing Radisson Individuals portfolio and further strengthens its presence in key destinations across the United Kingdom.

Radisson Individuals
Cambridge, United Kingdom
Rebranding

Willow Joins WorldHotels Crafted Collection on Sweden’s Southern Coast

 WorldHotels, a global brand of independent luxury and lifestyle hotels within the BWH® Hotels portfolio, today announces the addition of Willow in Trelleborg, Sweden, to its WorldHotels™ Crafted collection. Rising sixteen stories above Sweden’s southernmost city, Willow offers a striking example of beauty from the inside out—where bold exterior architecture gives way to an interior experience defined by craftsmanship, warmth and refined design.

Worldhotels
Trelleborg, Sweden
Rebranding

Hermitage Hotel & Resort: Starhotels brings the Italian villeggiatura to Forte dei Marmi

Some places do not reveal themselves at first glance, Hermitage Hotel & Resort is one of them. It is not from the street that it makes its impression, but upon arrival, when the space suddenly opens up and the noise gives way to the quiet of the greenery. In Forte dei Marmi, where everything may seem already known, there is still a place capable of surprise: more than one hectare and a half of private gardens unfold as an unexpected oasis, a hidden retreat that has long defined the identity of this historic Versilia address.

Starhotels
Forte dei Marmi, Italy