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Hotel Rebrandings

Rebranding

Essendi inaugurates Novotel Madrid Feria & Airport: transforming two hotels into one destination to drive value creation

Essendi, a leading hotel owner and operator in Europe's economy and midscale segments, inaugurates Novotel Madrid Feria & Airport. The result of an asset management strategy initiated several years ago, this major transformation combines commercial repositioning, operational optimisation and improvements in environmental and social performance to enhance the attractiveness, competitiveness and value creation potential of two neighbouring hotel properties.

Novotel
Madrid, Spain
Rebranding

Leonardo Hotels expands to Schwerin

Leonardo Hotels is continuing to expand its presence in Germany. Following the acquisition of a former IntercityHotel, the company is now set to launch for the very first time in Schwerin, the state capital of Mecklenburg-Western Pomerania. The hotel will initially operate under the white label name of Hotel Schwerin City Center by Leonardo Hotels whilst extensive renovation works are undertaken. All rooms and bathrooms are being updated together with the corridors and public areas in order to create the tried and tested Leonardo Hotels look and feel. An air conditioning system is also being installed. Once the programme of works has been completed, the property will be integrated into the Leonardo brand portfolio as the Leonardo Schwerin City Center.

Leonardo Hotels
Schwerin, Germany
Rebranding

RIU achieves a historic milestone with the purchase of its first hotel in Barcelona

RIU Hotels & Resorts has just confirmed the purchase of the historic Hotel Princesa Sofia in Barcelona from its previous owners, Blasson Property Investments and BNP Paribas Asset Management Alts. The asset has a strategic location on Avenida Joan XXIII, just one block from Avenida Diagonal, right next to the Camp Nou, the iconic CaixaBank headquarters and opposite the Jardines de las Infantas and various University of Barcelona campuses, in the most elegant part of the Les Corts - Pedralbes district.

Riu Hotels & Resorts
Barcelona, Spain
Rebranding

Leonardo Hotels Acquires 'The Bristol Hotel'

The Bristol Hotel will be rebranded as Leonardo Royal Hotel Bristol, becoming the group's second property in the city. Leonardo Hotels UK & Ireland, a leading hotel group operating 63 centrally located properties with more than 13,000 rooms, has announced the acquisition of The Bristol Hotel from The Doyle Collection. Following a rebrand to Leonardo Royal Hotel Bristol, the hotel will become the group's second property in one of the UK's most vibrant and dynamic cities.

Leonardo
Bristol, United Kingdom
Rebranding

Sofitel Announces Sofitel Berlin Das Stue, Bringing French Luxury to One of Berlin's Most Iconic Hotels

Accor, a global leader in hospitality, announces the transition of SO/ Berlin Das Stue to Sofitel Berlin Das Stue, further strengthening Sofitel's presence in Germany and reinforcing the brand's growth in Europe's leading cultural capitals. Scheduled to officially join the Sofitel network in Q1 2027, the iconic 78-room hotel will combine its distinctive heritage and celebrated design with Sofitel's signature French zest and heartfelt luxury.

Sofitel
Berlin, Germany
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Rebranding

San Clemente Palace Venice, Venice’s Iconic Island Retreat, Joins Preferred Hotels & Resorts’ Legend Collection

San Clemente Palace Venice, a distinguished retreat set on its own island in the Venetian Lagoon, has joined Preferred Hotels & Resorts’ prestigious Legend Collection. Just minutes from St. Mark’s Square via a complimentary wooden shuttle boat, the iconic property offers a rare combination of seclusion, heritage, and authentic Italian living, reinforcing the Legend Collection’s presence in one of Europe’s most celebrated destinations.

Legend (Preferred Hotel Group)
Venezia, Italy
Rebranding

Meliá Hotels International brings The Meliá Collection to Corfu, advancing its Mediterranean luxury expansion

Meliá Hotels International continues to weave its presence across the world's most coveted leisure destinations with the signing of a new hotel in Corfu, the Greek island where history, Venetian architecture and the crystal-clear waters of the Mediterranean converge in a setting of timeless beauty. This new project reflects the company's ambition to further expand within the premium and luxury segment, connecting travellers with iconic destinations that blend authenticity, culture and a refined lifestyle, in line with Corfu's growing appeal as one of the Mediterranean's most sought-after escapes.

Affiliated by Meliá
Acharavi, Greece
Rebranding

IHG Hotels & Resorts expands luxury footprint in Portugal with InterContinental Vilamoura – Algarve signing

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announces the signing of InterContinental Vilamoura – Algarve in Vilamoura, Portugal, in partnership with HDP Algarve SA. The signing reinforces the continued appeal of the Algarve as a top luxury resort destination in Southern Europe and marks the fourth InterContinental property in Portugal, further strengthening IHG’s leading Luxury & Lifestyle presence in the country.

InterContinental
Quarteira, Portugal
Rebranding

New Premium Resort Coming to Finland's Nuuksio National Park

The Ascott Limited (Ascott), the lodging business unit wholly owned by CapitaLand Investment (CLI), has announced the signing of its first property in the Nordic region under the Oakwood brand, with a new premium resort development bordering Finland’s Nuuksio National Park. Scheduled to open in early 2028, the property marks Oakwood’s debut in Finland and Ascott’s continued expansion across Europe.

Oakwood Hotel & Apartments
Espoo, Finland