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Hotel Rebrandings

Rebranding

Meliá Hotels International brings The Meliá Collection to Corfu, advancing its Mediterranean luxury expansion

Meliá Hotels International continues to weave its presence across the world's most coveted leisure destinations with the signing of a new hotel in Corfu, the Greek island where history, Venetian architecture and the crystal-clear waters of the Mediterranean converge in a setting of timeless beauty. This new project reflects the company's ambition to further expand within the premium and luxury segment, connecting travellers with iconic destinations that blend authenticity, culture and a refined lifestyle, in line with Corfu's growing appeal as one of the Mediterranean's most sought-after escapes.

Affiliated by Meliá
Acharavi, Greece
Rebranding

IHG Hotels & Resorts expands luxury footprint in Portugal with InterContinental Vilamoura – Algarve signing

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announces the signing of InterContinental Vilamoura – Algarve in Vilamoura, Portugal, in partnership with HDP Algarve SA. The signing reinforces the continued appeal of the Algarve as a top luxury resort destination in Southern Europe and marks the fourth InterContinental property in Portugal, further strengthening IHG’s leading Luxury & Lifestyle presence in the country.

InterContinental
Quarteira, Portugal
Rebranding

New Premium Resort Coming to Finland's Nuuksio National Park

The Ascott Limited (Ascott), the lodging business unit wholly owned by CapitaLand Investment (CLI), has announced the signing of its first property in the Nordic region under the Oakwood brand, with a new premium resort development bordering Finland’s Nuuksio National Park. Scheduled to open in early 2028, the property marks Oakwood’s debut in Finland and Ascott’s continued expansion across Europe.

Oakwood Hotel & Apartments
Espoo, Finland
Rebranding

Nice’s Storied Hôtel Palais de la Méditerranée Enters a New Era

Hyatt Hotels Corporation (NYSE: H) today announced the unveiling of Hôtel Palais de la Méditerranée as the newest addition to The Unbound Collection by Hyatt brand in France. Set along Nice’s legendary Promenade des Anglais, the historic hotel emerges as a reimagined expression of Riviera glamour, where Art Deco heritage, Mediterranean light and contemporary design converge.

The Unbound Collection by Hyatt
Nice, France
Rebranding

Historic Cambridge property opens as a member of Radisson Individuals

Radisson Hotel Group welcomes The Gonville Hotel, a member of Radisson Individuals, to its portfolio — a distinctive and charming upscale property located in the historic city of Cambridge, featuring 92 bedrooms, each with its own unique and contemporary design. The hotel is a valued addition to the growing Radisson Individuals portfolio and further strengthens its presence in key destinations across the United Kingdom.

Radisson Individuals
Cambridge, United Kingdom
Rebranding

Willow Joins WorldHotels Crafted Collection on Sweden’s Southern Coast

 WorldHotels, a global brand of independent luxury and lifestyle hotels within the BWH® Hotels portfolio, today announces the addition of Willow in Trelleborg, Sweden, to its WorldHotels™ Crafted collection. Rising sixteen stories above Sweden’s southernmost city, Willow offers a striking example of beauty from the inside out—where bold exterior architecture gives way to an interior experience defined by craftsmanship, warmth and refined design.

Worldhotels
Trelleborg, Sweden
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Rebranding

Hermitage Hotel & Resort: Starhotels brings the Italian villeggiatura to Forte dei Marmi

Some places do not reveal themselves at first glance, Hermitage Hotel & Resort is one of them. It is not from the street that it makes its impression, but upon arrival, when the space suddenly opens up and the noise gives way to the quiet of the greenery. In Forte dei Marmi, where everything may seem already known, there is still a place capable of surprise: more than one hectare and a half of private gardens unfold as an unexpected oasis, a hidden retreat that has long defined the identity of this historic Versilia address.

Starhotels
Forte dei Marmi, Italy
Rebranding

FERGUS Group Strengthens its Presence in Mallorca with the Addition of Hotel Eolo, Reopening as tent Eolo in Spring 2027

FERGUS Group, the Spanish company specialising in hotel repositioning, continues to strengthen its presence in Mallorca with the addition of Hotel Eolo, located in the iconic Puerto Pollença. The 50-room property will join tent Hotels, the Group’s most innovative concept, which now reaches 10 properties across Spain. This latest addition reflects FERGUS Group’s successful repositioning model, transforming high-potential assets into distinctive hospitality concepts aligned with evolving travel trends. The hotel will operate throughout 2026 under the Affiliated by FERGUS model, before reopening in spring 2027 as tent Eolo, following a full repositioning to bring it in line with the tent signature concept and standards. 

tent Hotels
Port de Pollença, Spain
Rebranding

Hotel Gotham Begins New Chapter as It Reopens as The Rex

Leonardo Limited Edition UK Hotels is delighted to announce a new era as Hotel Gotham becomes The Rex, a rebrand that signals a bold evolution for one of Manchester's most iconic addresses. As the city's most assured and discerning destination, The Rex, a luxury boutique hotel and private members retreat defined by discretion and indulgence will begin its next chapter as of 23rd April. Crowning King Street in the heart of Manchester, a place that has quietly played host to society's most influential figures for decades, the 60-room hotel spanning 7 floors with striking city views will continue to celebrate its historic grandeur but introduce a modern style.

Leonardo Limited Edition
Manchester, United Kingdom
Rebranding

Meliá Hotels International Debuts in Hungary with the Opening of the Hotel President Budapest, Affiliated by Meliá

Meliá Hotels International is set to begin an exciting new chapter in Europe with the incorporation of Hotel President Budapest into its Affiliated by Meliá network from March 23rd, marking the company's debut in Hungary and opening the doors to one of Europe's most magnetic capitals. Nestled in the vibrant heart of Budapest, the 152-room, four-star hotel is perfectly positioned just steps from the Danube, the Parliament and St. Stephen's Basilica, offering an inspiring gateway to the city's cultural pulse.

Affiliated by Meliá
Budapest, Hungary
Rebranding

SOL by Meliá Ushers in a New Era of “Spanish Summer” with the Reopening of SOL Arona Tenerife

In the year Meliá Hotels International celebrates its 70th anniversary, the company marks a significant milestone in the evolution of its brand portfolio with the relaunch of SOL by Meliá – its first major holiday brand and one of the most iconic in its history. The new chapter begins with the reopening of SOL Arona Tenerife, the first hotel fully redesigned under the new brand concept and the forerunner of a new generation of SOL properties created to deliver elevated holiday experiences.

Sol
Los Cristianos, Spain
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Rebranding

PRIMESTAR Group opens June Six Salzburg in Strategic Partnership with SORAVIA and Marriott International

The PRIMESTAR Group announces the next major milestone for its lifestyle brand June Six: the opening of June Six Salzburg – Tribute Portfolio Hotel on 1 March 2026. Developed in strategic partnership with the Soravia Group, the new addition will operate under Marriott International’s Tribute Portfolio, blending June Six’s contemporary lifestyle concept with the strength of one of the world’s leading hospitality networks.

June SiX
Salzburg, Austria
Rebranding

COMO Hotels and Resorts Announces the Rebirth of a Bordeaux Landmark

COMO Hotels and Resorts announces the rebirth of a landmark 19th-century property on Bordeaux's famed Left Bank. Reopening on 1 May 2026, COMO Cordeillan-Bages marks the luxury hospitality brand's debut in one of the world's most revered wine regions, realised in close collaboration with the Cazes family, owners of the prestigious Château Lynch-Bages. The opening reflects COMO's family-owned philosophy, bringing together two family legacies united by a shared commitment to craftsmanship, finesse and understated luxury, as well as a deep appreciation for exceptional food and wine.

COMO
Pauillac, France
Rebranding

SOL by Meliá Ushers in a New Era of the Spanish Summer Holiday with the Reopening of SOL Arona Tenerife

In the year that Meliá Hotels International celebrates its 70th anniversary, the company is taking a decisive step in the evolution of its brand portfolio with the relaunch of SOL by Meliá—its first major holiday brand and one of the most emblematic in its history. The announcement comes to life with the reopening of Sol Arona Tenerife, the first hotel fully redesigned under the new brand concept, setting the tone for a new generation of hotels created for unforgettable holidays.

Sol
Los Cristianos, Spain
Rebranding

Minor Hotels to Debut in Slovenia with Hotel Palace Portorož, Minor Reserve Collection

Minor Hotels, a leading global hotel owner and operator, has signed a management agreement with MK Group for Hotel Palace Portorož in Slovenia, marking the group's debut in the country and expansion along Europe's Adriatic coast. From 12 February 2026, the property will be operated by Minor Hotels and will reopen for the 2026 season in late March, ahead of an extensive refurbishment.

Minor Reserve Collection
Portorož, Slovenia
Rebranding

The Grand Hotel Leicester to Reopen after Transformation

The historic Grand Hotel Leicester is set to reopen in January 2026 after a bold reimagining, as it officially joins The Unlimited Collection. The Grand Hotel Leicester by The Unlimited Collection will be managed by The Ascott Limited, following a strategic collaboration between The Ascott Limited and S Hotels & Resorts Public Company Limited (SET: SHR), the international hospitality company under Singha Estate Public Company Limited (SET: S), announced in June 2024 to oversee a portfolio of landmark properties in the United Kingdom.

The Unlimited Collection
Leicester, United Kingdom