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Hotel Rebrandings

Rebranding

Hilton Strenghtens Its Presence in the Paris Region with the Signing of the DoubleTree by Hilton Paris Boulogne

Hilton is continuing its expansion in France, with a portfolio that has almost doubled in just five years, supported in part by the recent arrival of its new premium budget brand Spark in Lyon. Today, the American hotel group operates 14 hotels in Paris and the Île-de-France region, with another property to be added to the portfolio: DoubleTree by Hilton Paris Boulogne, scheduled to open in January 2026. The hotel will result from the rapid conversion of the former Radisson Blu Paris Boulogne, which has been taken over under a management contract by Schroders Capital.

DoubleTree by Hilton
Boulogne-Billancourt, France
Rebranding

IHG Hotels & Resorts Signs Third Vignette Collection in Germany

IHG Hotels & Resorts (IHG), one of the world's leading hotel companies, announces the signing of Hotel Schloss Reinhartshausen, Vignette Collection, in Germany. Owned by Dana Qadir and to be managed by IHG, the property joins the recently signed Bristol Berlin and Alte Post in Reit im Winkl, becoming the third Vignette Collection signed in Germany - reinforcing and strengthening IHG's luxury portfolio in the German market.

Vignette Collection
Eltville am Rhein, Germany
Rebranding

Haven Hotel Rotterdam Opens as the First Curio Collection by Hilton in the Netherlands

Rotterdam welcomes a new chapter in its hospitality story with the debut of Haven Hotel Rotterdam, Curio Collection by Hilton, following a large-scale renovation completed in September 2025. The hotel brings together modern comfort, lifestyle, and wellness in a landmark location on the Maas River, offering panoramic views of the city and harbor. As the first Curio Collection by Hilton in the Netherlands, the opening marks an exciting milestone for Hilton's portfolio in Europe.

Curio – A Collection by Hilton
Rotterdam, The Netherlands
Rebranding

Dover Marina Hotel & Spa Joins Tapestry Collection by Hilton Following Multi‑Million‑Pound Transformation

After nearly 200 years as a cherished coastal landmark, the Grade II listed Dover Marina Hotel & Spa is entering a bold new chapter as part of Tapestry Collection by Hilton. Following a multi-million-pound restoration, the hotel unveils an inspired blend of Regency-era elegance and contemporary comforts, offering guests a unique experience on the edge of the English Channel.

Tapestry Collection by Hilton
Dover, United Kingdom
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Rebranding

NUMA Group Opens in Hamburg with 185 Apartments

Numa continues its expansion in Germany with the opening of a new establishment in Hamburg, in the St. Georg district. Located in the immediate vicinity of the central station, this site illustrates the brand's strategy focused on urban accommodation and the digitalisation of the customer experience.

NUMA
Hamburg, Germany
Rebranding

Beaverbrook Joins Leading Hotels of the World

Beaverbrook, the quintessentially British country estate located an hour outside of London in the picturesque Surrey Hills, is proud to announce that it is joining Leading Hotels of the World (LHW), the exclusive collection of independent, luxury hotels. This distinction places Beaverbrook among the world's finest properties, recognized for exceptional quality, service, and authentic experiences.

Beaverbrook
England, United Kingdom
Rebranding

Norway's First Scandic Go Launches in Oslo

Scandic Hotels will launch Scandic Go in Norway by converting the existing Scandic Grensen hotel in Oslo into the country's first Scandic Go hotel. By rebranding the centrally located 96-room hotel, Scandic will broaden its offering in Norway to meet the demand in the growing economy segment. The new hotel is expected to open during the first half of 2026.

Scandic GO
Oslo, Norway
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Rebranding

IHG Hotels & Resorts Signs First Vignette Collection in Venice, Italy

IHG Hotels & Resorts (IHG), one of the world's leading hotel companies, announces the signing of an agreement with Pacini Group for the rebranding of its Venetian property, The Venice Times, which will officially join the Vignette Collection brand. Located in the heart of Venice's historic centre, the hotel marks the second collaboration between IHG and Pacini Group—following the opening of Garner Hotel Rome Aurelia —and strengthens a long-term strategic partnership, highlighting IHG's trust in the Italian group's expertise and strategic vision in the hospitality sector.

Vignette Collection
Venezia, Italy
Rebranding

Leonardo Hotels Opens the NYX Hotel Erfurt, a New Lifestyle Highlight in Thuringia

Leonardo Hotels Central Europe is making a new addition to its portfolio in one of East Germany's most exciting cities: On July 1, the hotel company took over the Radisson Blu Hotel in Erfurt. The hotel, which is housed in one of the city's highest buildings, will be renamed the NYX Hotel Erfurt by Leonardo Hotels and will be brought up to the NYX Hotel standard by means of a soft renovation whilst operations continue.

NYX Hotels
Erfurt, Germany
Rebranding

Leonardo Hotels Takes Over Two Hotels in the Hannover Medical Park

On 1 July, Leonardo Hotels acquired two existing hotels from Essendi, one of Europe's leading hotel investors and operators. An extensive rebranding process will now take place to combine both into the new Leonardo Hannover Medical Park. This step will enable Leonardo Hotels to establish a third presence in Hanover and to expand its position on the regional hotel and conferencing market.

Leonardo Hotels
Hannover, Germany