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Hotel Rebrandings

Rebranding

COMO Hotels and Resorts Announces the Rebirth of a Bordeaux Landmark

COMO Hotels and Resorts announces the rebirth of a landmark 19th-century property on Bordeaux's famed Left Bank. Reopening on 1 May 2026, COMO Cordeillan-Bages marks the luxury hospitality brand's debut in one of the world's most revered wine regions, realised in close collaboration with the Cazes family, owners of the prestigious Château Lynch-Bages. The opening reflects COMO's family-owned philosophy, bringing together two family legacies united by a shared commitment to craftsmanship, finesse and understated luxury, as well as a deep appreciation for exceptional food and wine.

COMO
Pauillac, France
Rebranding

SOL by Meliá Ushers in a New Era of the Spanish Summer Holiday with the Reopening of SOL Arona Tenerife

In the year that Meliá Hotels International celebrates its 70th anniversary, the company is taking a decisive step in the evolution of its brand portfolio with the relaunch of SOL by Meliá—its first major holiday brand and one of the most emblematic in its history. The announcement comes to life with the reopening of Sol Arona Tenerife, the first hotel fully redesigned under the new brand concept, setting the tone for a new generation of hotels created for unforgettable holidays.

Sol
Los Cristianos, Spain
Rebranding

Minor Hotels to Debut in Slovenia with Hotel Palace Portorož, Minor Reserve Collection

Minor Hotels, a leading global hotel owner and operator, has signed a management agreement with MK Group for Hotel Palace Portorož in Slovenia, marking the group's debut in the country and expansion along Europe's Adriatic coast. From 12 February 2026, the property will be operated by Minor Hotels and will reopen for the 2026 season in late March, ahead of an extensive refurbishment.

Minor Reserve Collection
Portorož, Slovenia
Rebranding

The Grand Hotel Leicester to Reopen after Transformation

The historic Grand Hotel Leicester is set to reopen in January 2026 after a bold reimagining, as it officially joins The Unlimited Collection. The Grand Hotel Leicester by The Unlimited Collection will be managed by The Ascott Limited, following a strategic collaboration between The Ascott Limited and S Hotels & Resorts Public Company Limited (SET: SHR), the international hospitality company under Singha Estate Public Company Limited (SET: S), announced in June 2024 to oversee a portfolio of landmark properties in the United Kingdom.

The Unlimited Collection
Leicester, United Kingdom
Rebranding

Meliá Hotels International Strengthens Its Presence on the Costa Del Sol with the Addition of the Holiday World Resort Complex in Benalmadena

Meliá Hotels International, Spain's leading hotel company, has announced the upcoming addition of the Holiday World Resort complex to its portfolio. Located in Benalmádena, one of the most iconic and popular destinations on the Costa del Sol, the three hotels and premium apartment complex that make up Holiday World Resort will become part of Meliá's offering in Málaga as of next March.

Affiliated by Meliá
Benalmádena, Spain
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Rebranding

Hilton Strenghtens Its Presence in the Paris Region with the Signing of the DoubleTree by Hilton Paris Boulogne

Hilton is continuing its expansion in France, with a portfolio that has almost doubled in just five years, supported in part by the recent arrival of its new premium budget brand Spark in Lyon. Today, the American hotel group operates 14 hotels in Paris and the Île-de-France region, with another property to be added to the portfolio: DoubleTree by Hilton Paris Boulogne, scheduled to open in January 2026. The hotel will result from the rapid conversion of the former Radisson Blu Paris Boulogne, which has been taken over under a management contract by Schroders Capital.

DoubleTree by Hilton
Boulogne-Billancourt, France
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Rebranding

IHG Hotels & Resorts Signs Third Vignette Collection in Germany

IHG Hotels & Resorts (IHG), one of the world's leading hotel companies, announces the signing of Hotel Schloss Reinhartshausen, Vignette Collection, in Germany. Owned by Dana Qadir and to be managed by IHG, the property joins the recently signed Bristol Berlin and Alte Post in Reit im Winkl, becoming the third Vignette Collection signed in Germany - reinforcing and strengthening IHG's luxury portfolio in the German market.

Vignette Collection
Eltville am Rhein, Germany
Rebranding

Haven Hotel Rotterdam Opens as the First Curio Collection by Hilton in the Netherlands

Rotterdam welcomes a new chapter in its hospitality story with the debut of Haven Hotel Rotterdam, Curio Collection by Hilton, following a large-scale renovation completed in September 2025. The hotel brings together modern comfort, lifestyle, and wellness in a landmark location on the Maas River, offering panoramic views of the city and harbor. As the first Curio Collection by Hilton in the Netherlands, the opening marks an exciting milestone for Hilton's portfolio in Europe.

Curio – A Collection by Hilton
Rotterdam, The Netherlands
Rebranding

Dover Marina Hotel & Spa Joins Tapestry Collection by Hilton Following Multi‑Million‑Pound Transformation

After nearly 200 years as a cherished coastal landmark, the Grade II listed Dover Marina Hotel & Spa is entering a bold new chapter as part of Tapestry Collection by Hilton. Following a multi-million-pound restoration, the hotel unveils an inspired blend of Regency-era elegance and contemporary comforts, offering guests a unique experience on the edge of the English Channel.

Tapestry Collection by Hilton
Dover, United Kingdom
Rebranding

NUMA Group Opens in Hamburg with 185 Apartments

Numa continues its expansion in Germany with the opening of a new establishment in Hamburg, in the St. Georg district. Located in the immediate vicinity of the central station, this site illustrates the brand's strategy focused on urban accommodation and the digitalisation of the customer experience.

NUMA
Hamburg, Germany
Rebranding

Beaverbrook Joins Leading Hotels of the World

Beaverbrook, the quintessentially British country estate located an hour outside of London in the picturesque Surrey Hills, is proud to announce that it is joining Leading Hotels of the World (LHW), the exclusive collection of independent, luxury hotels. This distinction places Beaverbrook among the world's finest properties, recognized for exceptional quality, service, and authentic experiences.

Beaverbrook
England, United Kingdom
Rebranding

Norway's First Scandic Go Launches in Oslo

Scandic Hotels will launch Scandic Go in Norway by converting the existing Scandic Grensen hotel in Oslo into the country's first Scandic Go hotel. By rebranding the centrally located 96-room hotel, Scandic will broaden its offering in Norway to meet the demand in the growing economy segment. The new hotel is expected to open during the first half of 2026.

Scandic GO
Oslo, Norway