Hotel Rebrandings

FERGUS Group Strengthens its Presence in Mallorca with the Addition of Hotel Eolo, Reopening as tent Eolo in Spring 2027

FERGUS Group, the Spanish company specialising in hotel repositioning, continues to strengthen its presence in Mallorca with the addition of Hotel Eolo, located in the iconic Puerto Pollença. The 50-room property will join tent Hotels, the Group’s most innovative concept, which now reaches 10 properties across Spain. This latest addition reflects FERGUS Group’s successful repositioning model, transforming high-potential assets into distinctive hospitality concepts aligned with evolving travel trends. The hotel will operate throughout 2026 under the Affiliated by FERGUS model, before reopening in spring 2027 as tent Eolo, following a full repositioning to bring it in line with the tent signature concept and standards. 

Hotel Gotham Begins New Chapter as It Reopens as The Rex

Leonardo Limited Edition UK Hotels is delighted to announce a new era as Hotel Gotham becomes The Rex, a rebrand that signals a bold evolution for one of Manchester's most iconic addresses. As the city's most assured and discerning destination, The Rex, a luxury boutique hotel and private members retreat defined by discretion and indulgence will begin its next chapter as of 23rd April. Crowning King Street in the heart of Manchester, a place that has quietly played host to society's most influential figures for decades, the 60-room hotel spanning 7 floors with striking city views will continue to celebrate its historic grandeur but introduce a modern style.

Meliá Hotels International Debuts in Hungary with the Opening of the Hotel President Budapest, Affiliated by Meliá

Meliá Hotels International is set to begin an exciting new chapter in Europe with the incorporation of Hotel President Budapest into its Affiliated by Meliá network from March 23rd, marking the company's debut in Hungary and opening the doors to one of Europe's most magnetic capitals. Nestled in the vibrant heart of Budapest, the 152-room, four-star hotel is perfectly positioned just steps from the Danube, the Parliament and St. Stephen's Basilica, offering an inspiring gateway to the city's cultural pulse.

SOL by Meliá Ushers in a New Era of “Spanish Summer” with the Reopening of SOL Arona Tenerife

In the year Meliá Hotels International celebrates its 70th anniversary, the company marks a significant milestone in the evolution of its brand portfolio with the relaunch of SOL by Meliá – its first major holiday brand and one of the most iconic in its history. The new chapter begins with the reopening of SOL Arona Tenerife, the first hotel fully redesigned under the new brand concept and the forerunner of a new generation of SOL properties created to deliver elevated holiday experiences.

PRIMESTAR Group opens June Six Salzburg in Strategic Partnership with SORAVIA and Marriott International

The PRIMESTAR Group announces the next major milestone for its lifestyle brand June Six: the opening of June Six Salzburg – Tribute Portfolio Hotel on 1 March 2026. Developed in strategic partnership with the Soravia Group, the new addition will operate under Marriott International’s Tribute Portfolio, blending June Six’s contemporary lifestyle concept with the strength of one of the world’s leading hospitality networks.

COMO Hotels and Resorts Announces the Rebirth of a Bordeaux Landmark

COMO Hotels and Resorts announces the rebirth of a landmark 19th-century property on Bordeaux's famed Left Bank. Reopening on 1 May 2026, COMO Cordeillan-Bages marks the luxury hospitality brand's debut in one of the world's most revered wine regions, realised in close collaboration with the Cazes family, owners of the prestigious Château Lynch-Bages. The opening reflects COMO's family-owned philosophy, bringing together two family legacies united by a shared commitment to craftsmanship, finesse and understated luxury, as well as a deep appreciation for exceptional food and wine.

SOL by Meliá Ushers in a New Era of the Spanish Summer Holiday with the Reopening of SOL Arona Tenerife

In the year that Meliá Hotels International celebrates its 70th anniversary, the company is taking a decisive step in the evolution of its brand portfolio with the relaunch of SOL by Meliá—its first major holiday brand and one of the most emblematic in its history. The announcement comes to life with the reopening of Sol Arona Tenerife, the first hotel fully redesigned under the new brand concept, setting the tone for a new generation of hotels created for unforgettable holidays.

Minor Hotels to Debut in Slovenia with Hotel Palace Portorož, Minor Reserve Collection

Minor Hotels, a leading global hotel owner and operator, has signed a management agreement with MK Group for Hotel Palace Portorož in Slovenia, marking the group's debut in the country and expansion along Europe's Adriatic coast. From 12 February 2026, the property will be operated by Minor Hotels and will reopen for the 2026 season in late March, ahead of an extensive refurbishment.

The Grand Hotel Leicester to Reopen after Transformation

The historic Grand Hotel Leicester is set to reopen in January 2026 after a bold reimagining, as it officially joins The Unlimited Collection. The Grand Hotel Leicester by The Unlimited Collection will be managed by The Ascott Limited, following a strategic collaboration between The Ascott Limited and S Hotels & Resorts Public Company Limited (SET: SHR), the international hospitality company under Singha Estate Public Company Limited (SET: S), announced in June 2024 to oversee a portfolio of landmark properties in the United Kingdom.

Meliá Hotels International Strengthens Its Presence on the Costa Del Sol with the Addition of the Holiday World Resort Complex in Benalmadena

Meliá Hotels International, Spain's leading hotel company, has announced the upcoming addition of the Holiday World Resort complex to its portfolio. Located in Benalmádena, one of the most iconic and popular destinations on the Costa del Sol, the three hotels and premium apartment complex that make up Holiday World Resort will become part of Meliá's offering in Málaga as of next March.

Hilton Strenghtens Its Presence in the Paris Region with the Signing of the DoubleTree by Hilton Paris Boulogne

Hilton is continuing its expansion in France, with a portfolio that has almost doubled in just five years, supported in part by the recent arrival of its new premium budget brand Spark in Lyon. Today, the American hotel group operates 14 hotels in Paris and the Île-de-France region, with another property to be added to the portfolio: DoubleTree by Hilton Paris Boulogne, scheduled to open in January 2026. The hotel will result from the rapid conversion of the former Radisson Blu Paris Boulogne, which has been taken over under a management contract by Schroders Capital.

IHG Hotels & Resorts Signs Third Vignette Collection in Germany

IHG Hotels & Resorts (IHG), one of the world's leading hotel companies, announces the signing of Hotel Schloss Reinhartshausen, Vignette Collection, in Germany. Owned by Dana Qadir and to be managed by IHG, the property joins the recently signed Bristol Berlin and Alte Post in Reit im Winkl, becoming the third Vignette Collection signed in Germany - reinforcing and strengthening IHG's luxury portfolio in the German market.