Willow, WorldHotels Crafted
Willow Joins WorldHotels Crafted Collection on Sweden’s Southern Coast
WorldHotels, a global brand of independent luxury and lifestyle hotels within the BWH® Hotels portfolio, today announces the addition of Willow in Trelleborg, Sweden, to its WorldHotels™ Crafted collection. Rising sixteen stories above Sweden’s southernmost city, Willow offers a striking example of beauty from the inside out—where bold exterior architecture gives way to an interior experience defined by craftsmanship, warmth and refined design.
Willow has quickly become a talking point in the architectural landscape. Inside, guests are welcomed into a thoughtfully curated world of Art Deco influences, natural materials, and a calming palette of green, turquoise, and honey tones—an interior vision that has already begun to redefine expectations and invite discovery.
Opening on June 1 and now available for bookings on the worldhotels.com website, Willow reflects the WorldHotels Crafted collection’s ethos: hotels with strong identities, creative design and experiences that are deeply connected to place. Located in the heart of Trelleborg, within walking distance of the central station and with convenient access to Malmö, Sturup Airport, and Copenhagen, the hotel is positioned as a new lifestyle-driven destination on Sweden’s southern coast.
The hotel features 110 spacious rooms and junior suites across ten floors, many with balconies and sweeping sea views, as well as a penthouse suite with a south-facing terrace. A 400-square-meter spa and wellness area on the ninth floor includes indoor and outdoor pools, sauna, steam bath, lounge areas with fireplaces, and expansive terraces overlooking the coastline. Three restaurants, a sky bar, and flexible meeting and event spaces for up to 100 guests further establish Willow as both a leisure and social hub.
Interior design by Stylt Trampoli brings together contemporary comfort and timeless elegance, while the architectural concept integrates a modern high-rise structure with the historic Thelinska Magasinet (1850), creating a layered dialogue between old and new. The result is a hotel that rewards curiosity and reframes the notion of first impressions.
Members of the media are invited to request site visits and guided tours to experience the interior design and guest offering firsthand.
Guests can browse the full list of hotels and make room reservations online now at worldhotels.com.
Facts About Willow:
- Operated by FAB Group AB
- 110 rooms and junior suites, many with balconies and sea views
- 16 floors with panoramic views of sea, plains, and coastline
- 400 sqm spa and wellness area with indoor and outdoor pools
- Three restaurants and a sky bar
- Six flexible meeting and event rooms (4–100 guests)
- Architecture by Jais Landén Krantz Arkitekter
- Interior design by Stylt Trampoli