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Announcements

Rebranding

IHG Hotels & Resorts expands luxury footprint in Portugal with InterContinental Vilamoura – Algarve signing

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announces the signing of InterContinental Vilamoura – Algarve in Vilamoura, Portugal, in partnership with HDP Algarve SA. The signing reinforces the continued appeal of the Algarve as a top luxury resort destination in Southern Europe and marks the fourth InterContinental property in Portugal, further strengthening IHG’s leading Luxury & Lifestyle presence in the country.

InterContinental
Quarteira, Portugal
Rebranding

New Premium Resort Coming to Finland's Nuuksio National Park

The Ascott Limited (Ascott), the lodging business unit wholly owned by CapitaLand Investment (CLI), has announced the signing of its first property in the Nordic region under the Oakwood brand, with a new premium resort development bordering Finland’s Nuuksio National Park. Scheduled to open in early 2028, the property marks Oakwood’s debut in Finland and Ascott’s continued expansion across Europe.

Oakwood Hotel & Apartments
Espoo, Finland
Rebranding

Renaissance Austin Downtown Hotel Debuts, Bringing a New Era of Discovery to the Heart of the City

Renaissance Austin Downtown Hotel today announced its official transformation from Downright Austin, a Renaissance Hotel, finalizing its full integration into Marriott International's Renaissance Hotels portfolio. This evolution brings the brand's globally recognized commitment to curiosity, discovery, and neighborhood connection to Austin's thriving downtown, further establishing the hotel as a destination for both curious travelers and modern meetings.

Renaissance
Austin, Texas, United States
Rebranding

Hilton Announces Florida Keys Expansion Plans with Hilton Key West Resort & Marina, Now Accepting Reservations

Hilton (NYSE: HLT) today announced the signing and upcoming conversion of Ocean’s Edge Resort & Marina to Hilton Key West Resort & Marina, expanding Hilton’s presence in the Florida Keys.  The waterfront resort, located on Stock Island at the eastern edge of Key West, Florida with direct marina access, is now accepting reservations for stays beginning July 1, 2026. The property is owned by Sunstone Hotel Investors and will be managed by Hilton.

Hilton
Key West, Florida, United States
Rebranding

Nice’s Storied Hôtel Palais de la Méditerranée Enters a New Era

Hyatt Hotels Corporation (NYSE: H) today announced the unveiling of Hôtel Palais de la Méditerranée as the newest addition to The Unbound Collection by Hyatt brand in France. Set along Nice’s legendary Promenade des Anglais, the historic hotel emerges as a reimagined expression of Riviera glamour, where Art Deco heritage, Mediterranean light and contemporary design converge.

The Unbound Collection by Hyatt
Nice, France
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Rebranding

LXR Hotels & Resorts to Debut in Tokyo, Bringing a Storied Luxury Address to the Market

Hilton (NYSE: HLT) today announced the rebranding of the iconic Hotel Gajoen in Meguro, Tokyo, which will open under the LXR Hotels & Resorts brand by 2027. The signing marks the Tokyo debut of the brand, which has nearly 40 trading and pipeline properties globally. Owned by leading global investment firm Brookfield and managed by Hilton, the storied property will enter a new chapter that brings together nearly 100 years of history, extraordinary Japanese artistry, and LXR's deeply personalized approach to luxury hospitality.

LXR Hotels & Resorts
Meguro City, Japan
Rebranding

Historic Cambridge property opens as a member of Radisson Individuals

Radisson Hotel Group welcomes The Gonville Hotel, a member of Radisson Individuals, to its portfolio — a distinctive and charming upscale property located in the historic city of Cambridge, featuring 92 bedrooms, each with its own unique and contemporary design. The hotel is a valued addition to the growing Radisson Individuals portfolio and further strengthens its presence in key destinations across the United Kingdom.

Radisson Individuals
Cambridge, United Kingdom
Rebranding

The Berkeley Richmond Joins Outset Collection by Hilton, Ushering in a New Era of Hospitality in Historic Shockoe Slip

A longtime fixture in Richmond’s historic Shockoe Slip neighborhood, The Berkeley Richmond is entering a new chapter. Now part of Outset Collection by Hilton, a new lifestyle brand offering soulful, independent hotel experiences, the reimagined property pairs its deep local roots with a refreshed design, elevated guest experience and a bold new culinary concept.

Outset Collection by Hilton
Richmond, Virginia, United States
Rebranding

Hutton Hotel Joins Marriott’s Tribute Portfolio and Marriott Bonvoy, Adding to a New Chapter for Nashville’s Original Boutique Hotel

Hutton Hotel, Nashville’s original boutique hotel, announces its official affiliation with Tribute Portfolio, Marriott International’s growing global family of independent hotels, and its participation in Marriott Bonvoy®, the company’s award-winning travel loyalty program. As part of the Tribute Portfolio, the newly renovated 246-room property will continue to offer its signature, locally inspired guest experience, now enhanced by access to Marriott’s expansive network and the benefits of Marriott Bonvoy. Guests at the Hutton Hotel can now earn and redeem points for stays, access exclusive member rates, and enjoy seamless, personalized travel experiences across Marriott’s portfolio of more than 30 hotel brands worldwide.

Tribute Portfolio
Nashville, Tennessee, United States
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Rebranding

Willow Joins WorldHotels Crafted Collection on Sweden’s Southern Coast

 WorldHotels, a global brand of independent luxury and lifestyle hotels within the BWH® Hotels portfolio, today announces the addition of Willow in Trelleborg, Sweden, to its WorldHotels™ Crafted collection. Rising sixteen stories above Sweden’s southernmost city, Willow offers a striking example of beauty from the inside out—where bold exterior architecture gives way to an interior experience defined by craftsmanship, warmth and refined design.

Worldhotels
Trelleborg, Sweden
Rebranding

Hermitage Hotel & Resort: Starhotels brings the Italian villeggiatura to Forte dei Marmi

Some places do not reveal themselves at first glance, Hermitage Hotel & Resort is one of them. It is not from the street that it makes its impression, but upon arrival, when the space suddenly opens up and the noise gives way to the quiet of the greenery. In Forte dei Marmi, where everything may seem already known, there is still a place capable of surprise: more than one hectare and a half of private gardens unfold as an unexpected oasis, a hidden retreat that has long defined the identity of this historic Versilia address.

Starhotels
Forte dei Marmi, Italy
Rebranding

Meliá Hotels International and Rafael Nadal Expand ZEL Hotels to Mexico with the Opening of ZEL Cozumel

Meliá Hotels International continues the international expansion of ZEL, the lifestyle brand created in partnership with sports icon and tennis legend Rafael Nadal, with the opening of ZEL Cozumel. As part of a comprehensive renovation and repositioning, the property will transition from Meliá Cozumel, marking the brand’s first lifestyle resort in Mexico and its second in the Americas, following the successful opening of ZEL Punta Cana in March 2025. Further strengthening the brand’s presence in the Caribbean and guided by the philosophy, “Where Mediterranean lifestyle blends with Caribbean vitality,” ZEL brings its signature approach to active and social wellbeing, centered on movement, outdoor experiences, shared moments, and a strong sense of community, all inspired by the Mediterranean way of living, to one of Mexico’s most beloved island destinations in the Fall 2026.

ZEL
Cozumel, Mexico