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Announcements

Rebranding

Best Western Plus Pepper Tree Inn Santa Barbara Converts to FOUND Hotels, Santa Barbara, Series by Marriott

Hawkins Way Capital and FOUND Hotels announced that Best Western Plus Pepper Tree Inn, a long-standing Santa Barbara favorite for travelers, has now upgraded and rebranded to become FOUND Hotels, Santa Barbara, Series by Marriott, bringing Marriott Bonvoy® rewards, complimentary breakfast, free parking, and enhanced guest services to one of the city's most recognized hospitality landmarks.

Series by Marriott™
Santa Barbara, California, United States
Rebranding

Meliá Hotels International Debuts in Hungary with the Opening of the Hotel President Budapest, Affiliated by Meliá

Meliá Hotels International is set to begin an exciting new chapter in Europe with the incorporation of Hotel President Budapest into its Affiliated by Meliá network from March 23rd, marking the company's debut in Hungary and opening the doors to one of Europe's most magnetic capitals. Nestled in the vibrant heart of Budapest, the 152-room, four-star hotel is perfectly positioned just steps from the Danube, the Parliament and St. Stephen's Basilica, offering an inspiring gateway to the city's cultural pulse.

Affiliated by Meliá
Budapest, Hungary
Rebranding

LXR Hotels & Resorts Debuts in Australia with New Signing in South‑East Queensland, continuing Hilton’s Expansion in the Region

 Hilton (NYSE: HLT) today announced the signing of an iconic Gold Coast hotel with Islander Hotel Trading Pty Ltd. The property will introduce LXR Hotels & Resorts to Australia in early 2027 after a renovation. The new hotel marks a significant milestone in Hilton’s expansion in Australia, bringing LXR Hotels & Resorts bespoke personal service and timeless pursuit of adventure to the South-East Queensland coast.

LXR Hotels & Resorts
Main Beach, Australia
Rebranding

SOL by Meliá Ushers in a New Era of “Spanish Summer” with the Reopening of SOL Arona Tenerife

In the year Meliá Hotels International celebrates its 70th anniversary, the company marks a significant milestone in the evolution of its brand portfolio with the relaunch of SOL by Meliá – its first major holiday brand and one of the most iconic in its history. The new chapter begins with the reopening of SOL Arona Tenerife, the first hotel fully redesigned under the new brand concept and the forerunner of a new generation of SOL properties created to deliver elevated holiday experiences.

Sol
Los Cristianos, Spain
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Rebranding

PRIMESTAR Group opens June Six Salzburg in Strategic Partnership with SORAVIA and Marriott International

The PRIMESTAR Group announces the next major milestone for its lifestyle brand June Six: the opening of June Six Salzburg – Tribute Portfolio Hotel on 1 March 2026. Developed in strategic partnership with the Soravia Group, the new addition will operate under Marriott International’s Tribute Portfolio, blending June Six’s contemporary lifestyle concept with the strength of one of the world’s leading hospitality networks.

June SiX
Salzburg, Austria
Rebranding

PM Hotel Group Announces Brand Transition of Hotel Arboretum to City Express by Marriott Washington, DC Northeast

 PM Hotel Group, an industry leader in hospitality management, today announces the brand transition of Hotel Arboretum to City Express by Marriott Washington, DC Northeast. The repositioning introduces the City Express by Marriott flag to Northeast Washington, D.C., enhancing the hotel’s competitive positioning in the nation’s capital. The property is owned by Rocks Hospitality.

City Express by Marriott
Washington, District of Columbia, United States
Rebranding

COMO Hotels and Resorts Announces the Rebirth of a Bordeaux Landmark

COMO Hotels and Resorts announces the rebirth of a landmark 19th-century property on Bordeaux's famed Left Bank. Reopening on 1 May 2026, COMO Cordeillan-Bages marks the luxury hospitality brand's debut in one of the world's most revered wine regions, realised in close collaboration with the Cazes family, owners of the prestigious Château Lynch-Bages. The opening reflects COMO's family-owned philosophy, bringing together two family legacies united by a shared commitment to craftsmanship, finesse and understated luxury, as well as a deep appreciation for exceptional food and wine.

COMO
Pauillac, France
Rebranding

Mountain Valley Lodge To Undergo Comprehensive Renovation and Conversion to Hampton by Hilton Hailey Sun Valley

Effective Monday, February 17, 2026, the Mountain Valley Lodge located in Hailey, Idaho, will temporarily close to undergo a comprehensive renovation and conversion to Hampton by Hilton Hailey Sun Valley. The transformation represents a significant investment in the Wood River Valley and reinforces the company's commitment to enhancing the region's hospitality offerings.

Hampton by Hilton
Hailey, Idaho, United States
Rebranding

Destination by Hyatt Brand Expands in the Mid-Atlantic with the Historic Seaview Hotel & Golf Club along the Jersey Shore

Hyatt Hotels Corporation (NYSE: H) welcomes Seaview Hotel & Golf Club, to the Destination by Hyatt brand. The Galloway, New Jersey resort gives guests and World of Hyatt members the opportunity to experience a centuries-old hospitality institution with activities and experiences for a variety of guests. The transition will further strengthen Hyatt's portfolio in the Mid-Atlantic while preserving the resort's deep-rooted legacy as one of the Jersey Shore's most iconic destinations.

Destination Hotels
Galloway, New Jersey, United States
Rebranding

SOL by Meliá Ushers in a New Era of the Spanish Summer Holiday with the Reopening of SOL Arona Tenerife

In the year that Meliá Hotels International celebrates its 70th anniversary, the company is taking a decisive step in the evolution of its brand portfolio with the relaunch of SOL by Meliá—its first major holiday brand and one of the most emblematic in its history. The announcement comes to life with the reopening of Sol Arona Tenerife, the first hotel fully redesigned under the new brand concept, setting the tone for a new generation of hotels created for unforgettable holidays.

Sol
Los Cristianos, Spain
Rebranding

Minor Hotels to Debut in Slovenia with Hotel Palace Portorož, Minor Reserve Collection

Minor Hotels, a leading global hotel owner and operator, has signed a management agreement with MK Group for Hotel Palace Portorož in Slovenia, marking the group's debut in the country and expansion along Europe's Adriatic coast. From 12 February 2026, the property will be operated by Minor Hotels and will reopen for the 2026 season in late March, ahead of an extensive refurbishment.

Minor Reserve Collection
Portorož, Slovenia
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Rebranding

The Grand Hotel Leicester to Reopen after Transformation

The historic Grand Hotel Leicester is set to reopen in January 2026 after a bold reimagining, as it officially joins The Unlimited Collection. The Grand Hotel Leicester by The Unlimited Collection will be managed by The Ascott Limited, following a strategic collaboration between The Ascott Limited and S Hotels & Resorts Public Company Limited (SET: SHR), the international hospitality company under Singha Estate Public Company Limited (SET: S), announced in June 2024 to oversee a portfolio of landmark properties in the United Kingdom.

The Unlimited Collection
Leicester, United Kingdom
Rebranding

HALL Arts Hotel Joins Marriott Bonvoy’s Autograph Collection, Elevating Its Art-Driven Luxury Experience in the Dallas Arts District

HALL Arts Hotel, an award-winning luxury lifestyle hotel in the heart of the Dallas Arts District, is proud to announce that it has joined Marriott Bonvoy's Autograph Collection. The move places the hotel within a global portfolio of over 340 independent hotels, each celebrated for their distinctive design and immersive stays, while building on its established reputation for art-forward, wine-driven hospitality.

Autograph Collection Hotels
Frisco, Texas, United States