RIU Hotels & Resorts has transformed the essence of one of its most emblematic hotels in Mexico. After an ambitious renovation concluded at the end of 2025, the Riu Jalisco is reborn as Riu Flamingos, an identity that pays homage to its surroundings and symbolizes a profound evolution in the guest experience in Riviera Nayarit.
The Diplomat Beach Resort opens today as Signia by Hilton Diplomat Beach Resort, ushering in a bold new chapter for the coastal beacon. The transition marks the property's evolution into Signia by Hilton's growing portfolio of approachable luxury hotels worldwide, as the legendary Hollywood Beach address introduces the brand's vibrant atmosphere, experience-led dining, refined wellness offerings, and premier meetings and events to South Florida.
Hilton (NYSE: HLT) today announced the rebranding of the iconic Hotel Gajoen in Meguro, Tokyo, which will open as Gajoen Tokyo, LXR Hotels & Resorts in 2027. The signing marks the Tokyo debut of the brand, which has nearly 40 trading and pipeline properties globally. Owned by leading global investment firm Brookfield and managed by Hilton, the storied property will enter a new chapter that brings together nearly 100 years of history, extraordinary Japanese artistry, and LXR’s deeply personalized approach to luxury hospitality.
Woods Cove Inn, a 22-room boutique hotel located along Laguna Beach’s iconic Pacific Coast Highway, will reopen May 11, emerging as a newly independent coastal retreat. Previously operating under the Sonder brand, the property debuts with a renewed identity rooted in local character, thoughtful design, and relaxed California living.
Revival English Bay, a reimagined boutique hotel located at 1771 Comox Street in Vancouver’s celebrated West End, is proud to announce its official opening on May 1, 2026. managed by Hotel Equities, the property debuts under a bold new brand and vision, reflecting a shared commitment to elevating this West End address into a distinctive destination for today’s discerning traveler.
FERGUS Group, the Spanish company specialising in hotel repositioning, continues to strengthen its presence in Mallorca with the addition of Hotel Eolo, located in the iconic Puerto Pollença. The 50-room property will join tent Hotels, the Group’s most innovative concept, which now reaches 10 properties across Spain. This latest addition reflects FERGUS Group’s successful repositioning model, transforming high-potential assets into distinctive hospitality concepts aligned with evolving travel trends. The hotel will operate throughout 2026 under the Affiliated by FERGUS model, before reopening in spring 2027 as tent Eolo, following a full repositioning to bring it in line with the tent signature concept and standards.
176-key palatial property featuring 300,000+ square feet of event space in Karnal, blends heritage, scale, and immersive experiences for the modern, design-conscious traveler.
Palladium Hotel Group has signed a hotel management agreement with Hanoitourist to transform the historic Hòa Bình Hotel into a luxury property under its BLESS Collection Hotels portfolio, marking a significant step in the company’s expansion across Vietnam.The project represents Palladium Hotel Group’s second signed property in Vietnam, following the previously announced BLESS Collection Hotels resort in Ninh Van Bay, scheduled to open in 2027.A Strategic Expansion in a High-Growth Luxury MarketLocated in the heart of Hanoi, the historic Hòa Bình Hotel sits within walking distance of key cultural landmarks including Hoan Kiem Lake and the Opera House. The property will undergo a full renovation and repositioning as a five-star luxury hotel, aligning with growing global demand for high-end, culturally immersive travel experiences.For Palladium Hotel Group, the signing reinforces its long-term commitment to Asia-Pacific growth, as the company continues to expand its presence beyond its established markets in Europe and the Americas.“Vietnam is a strategic market with enormous potential for Palladium Hotel Group. This agreement with Hanoitourist reflects our willingness to work closely with leading public institutions and to contribute to the country’s tourism and economic development. We are committed to elevating Hanoi’s luxury hospitality offering while respecting, preserving and showcasing the city’s unique cultural identity" says Jesus Sobrino, CEO of Palladium Hotel Group.A Historic Landmark Reimagined as a Contemporary Luxury IconThe property will undergo a comprehensive renovation to be transformed into a 5-star luxury hotel, operated under BLESS Collection Hotels, Palladium Hotel Group’s luxury brand. The renovation will prioritize the preservation of the building’s historic value, while integrating contemporary design inspired by Vietnamese culture and strengthening its connection to the destination.This repositioning responds to the growing international demand for luxury hospitality experiences with a strong sense of place and local identity. Construction works are expected to begin in 2026 and are projected to last approximately 24 months.Once completed, the hotel will feature 80 suites, a panoramic rooftop, a classic-architecture lobby bar, and a signature restaurant, where aroma, flavor and aesthetics come together in a fully immersive sensory experience. Additional facilities will include an elegant ballroom, evoking the spirit of Hanoi’s golden age, and a private outdoor swimming pool, conceived as a serene urban oasis for rest and contemplation.Reinforcing the Group’s Luxury Strategy through BLESS Collection HotelsIn line with its global growth plan and focus on high-value assets, Palladium Hotel Group further strengthens its commitment to the luxury segment through BLESS Collection Hotels, a brand positioned in the upper end of the market with strong international growth potential.The future hotel in Hanoi will become the second BLESS Collection Hotels property in Vietnam, following the announced opening of a luxury resort in Ninh Van Bay scheduled for 2027. Internationally, the brand currently operates hotels in Madrid and Ibiza, with two new openings planned for this summer: an urban hotel in Barcelona, and a second property in Ibiza, located within an exclusive lifestyle destination combining hospitality, high-end retail and gastronomy under a carefully curated concept.Alongside its expansion in Spain, BLESS Collection Hotels is preparing new international openings, including a future property in Milan, as part of a selective growth strategy focused on prime urban and leisure destinations.These developments consolidate a roadmap centered on destinations with strong return potential and the creation of differentiated luxury products, reinforcing Palladium Hotel Group’s positioning in the upper segment of the market and its appeal to institutional and financial partners.A Strategic Partnership Looking AheadThe BLESS Collection Hotels project in Hanoi aspires to become one of the most exclusive hotels in the Vietnamese capital and marks the beginning of a strong, long-term partnership between Hanoitourist and Palladium Hotel Group, based on a shared vision to promote higher-quality, more sustainable tourism closely connected to local identity and heritage.As a further sign of its commitment to the region, Palladium Hotel Group has also announced the upcoming opening of a regional Asia-Pacific office in Ho Chi Minh City, which will strengthen its operational presence in the region, accelerate new development opportunities and support its long-term international expansion strategy.
A century since it first opened its doors, 1926 Heritage Hotel is now relaunched, breathing new life as part of The Unlimited Collection by The Ascott Limited.
Gateway Jax, a leading developer in Jacksonville's urban core, today announced a signed agreement with Marriott International and The Indigo Road Hospitality Group to open Hotel Merrydelle, a Marriott Tribute Portfolio hotel. Formerly the Ambassador Hotel, the building is set to undergo a transformative renovation as part of Gateway Jax’s development of Pearl Square. The Tribute Portfolio Hotel brand portfolio represents a collection of independent boutique hotels that showcase unique design, create spaces and experiences that connect guests to the surrounding community, and focus on unmatched, sincere service. Hotel Merrydelle is slated to be Downtown Jacksonville’s first lifestyle hotel.
Performance Hospitality, a Florida-based lifestyle hospitality management company, announced the completion of a multimillion-dollar conversion and rebranding of the Holiday Inn & Suites Across from Universal Orlando to the Courtyard by Marriott Across Universal Orlando (5916 Caravan Ct.). Centrally located in Orlando and in close proximity to the Universal Studios theme parks, this exciting brand conversion brings with it a new chapter of elevated hospitality, modern design, and access to Marriott’s globally recognized loyalty program, Marriott Bonvoy®. A grand opening celebration is set for April 9, from 5 – 7 p.m.
The Eliza Jane, a luxury lifestyle hotel operated by Makeready in the heart of downtown New Orleans, today announced its affiliation with Marriott International as the newest member of Marriott’s Autograph Collection. The move marks a new chapter for the property, pairing its storied past and design-forward identity with the global reach of the Autograph Collection’s global portfolio of over 360 distinctive independent hotels, each carefully crafted to leave a lasting imprint through immersive experiences.
Hutton Hotel, Nashville’s original and award-winning boutique hotel announces the completion of a $40 million, multi–year renovation program ushering in a bold new era for the city icon. With immersive design, unexpected details, and a soul firmly rooted in Nashville’s creative landscape, the reimagined Hutton pulses with amplified energy, poised to once again become the backstage pass to Music City.
Casablanca’s evolving hospitality landscape is set to welcome a new player this summer as LEVA Hotels enters Morocco with the launch of LEVA Casablanca, through a strategic management agreement with Ismail Oukrid, COO of the Group, Ares Invest, Oukrid Family Office. Formerly known as the Washington Hotel, the property is set for an official transition on 1st June 2026 and will undergo a phased refurbishment, allowing it to remain fully operational for guests throughout the transformation. This centrally located 106-key, 4-star property in the lively Mers Sultan district will be reimagined as a design-led, lifestyle-focused destination.
The Hotel Mockingbird, with 296 rooms and suites over nine floors, opened on March 24 in the Park Cities in-town neighborhood of Dallas as part of Marriott’s Tribute Portfolio after a complete renovation and rebranding. The property was acquired in October of 2024 by NewcrestImage and is now managed by Coury Hospitality.
A new chapter begins on the Sunset Strip as Mondrian Los Angeles reemerges as The Valorian Los Angeles, Curio Collection by Hilton. The relaunch introduces a refined new identity that honors its cultural legacy while ushering the property into a new era in West Hollywood.
Leonardo Limited Edition UK Hotels is delighted to announce a new era as Hotel Gotham becomes The Rex, a rebrand that signals a bold evolution for one of Manchester's most iconic addresses. As the city's most assured and discerning destination, The Rex, a luxury boutique hotel and private members retreat defined by discretion and indulgence will begin its next chapter as of 23rd April. Crowning King Street in the heart of Manchester, a place that has quietly played host to society's most influential figures for decades, the 60-room hotel spanning 7 floors with striking city views will continue to celebrate its historic grandeur but introduce a modern style.
Daytona’s first boutique hotel, Ambros Daytona, today joins Wyndham’s Trademark Collection, as the first property in Daytona within the portfolio. The 50-room hotel, opened in January 2026, is designed for leisure travelers with an emphasis on wellbeing, and aims to transform the coastal city’s hospitality offerings.
ARC Hotel, Washington DC, Series by Marriott, announces its official reopening and completed renovation, marking its debut as part of the Series by Marriott brand portfolio. One of the newest brands by Marriott International, the distinctive collection brand is designed to deliver a thoughtfully curated guest experience that blends dependable quality, modern design, and exceptional value.
Hawkins Way Capital and FOUND Hotels announced that Best Western Plus Pepper Tree Inn, a long-standing Santa Barbara favorite for travelers, has now upgraded and rebranded to become FOUND Hotels, Santa Barbara, Series by Marriott, bringing Marriott Bonvoy® rewards, complimentary breakfast, free parking, and enhanced guest services to one of the city's most recognized hospitality landmarks.