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Announcements

Rebranding

COMO Hotels and Resorts Announces the Rebirth of a Bordeaux Landmark

COMO Hotels and Resorts announces the rebirth of a landmark 19th-century property on Bordeaux's famed Left Bank. Reopening on 1 May 2026, COMO Cordeillan-Bages marks the luxury hospitality brand's debut in one of the world's most revered wine regions, realised in close collaboration with the Cazes family, owners of the prestigious Château Lynch-Bages. The opening reflects COMO's family-owned philosophy, bringing together two family legacies united by a shared commitment to craftsmanship, finesse and understated luxury, as well as a deep appreciation for exceptional food and wine.

COMO
Pauillac, France
Rebranding

Mountain Valley Lodge To Undergo Comprehensive Renovation and Conversion to Hampton by Hilton Hailey Sun Valley

Effective Monday, February 17, 2026, the Mountain Valley Lodge located in Hailey, Idaho, will temporarily close to undergo a comprehensive renovation and conversion to Hampton by Hilton Hailey Sun Valley. The transformation represents a significant investment in the Wood River Valley and reinforces the company's commitment to enhancing the region's hospitality offerings.

Hampton by Hilton
Hailey, Idaho, United States
Rebranding

Destination by Hyatt Brand Expands in the Mid-Atlantic with the Historic Seaview Hotel & Golf Club along the Jersey Shore

Hyatt Hotels Corporation (NYSE: H) welcomes Seaview Hotel & Golf Club, to the Destination by Hyatt brand. The Galloway, New Jersey resort gives guests and World of Hyatt members the opportunity to experience a centuries-old hospitality institution with activities and experiences for a variety of guests. The transition will further strengthen Hyatt's portfolio in the Mid-Atlantic while preserving the resort's deep-rooted legacy as one of the Jersey Shore's most iconic destinations.

Destination Hotels
Galloway, New Jersey, United States
Rebranding

SOL by Meliá Ushers in a New Era of the Spanish Summer Holiday with the Reopening of SOL Arona Tenerife

In the year that Meliá Hotels International celebrates its 70th anniversary, the company is taking a decisive step in the evolution of its brand portfolio with the relaunch of SOL by Meliá—its first major holiday brand and one of the most emblematic in its history. The announcement comes to life with the reopening of Sol Arona Tenerife, the first hotel fully redesigned under the new brand concept, setting the tone for a new generation of hotels created for unforgettable holidays.

Sol
Los Cristianos, Spain
Rebranding

Minor Hotels to Debut in Slovenia with Hotel Palace Portorož, Minor Reserve Collection

Minor Hotels, a leading global hotel owner and operator, has signed a management agreement with MK Group for Hotel Palace Portorož in Slovenia, marking the group's debut in the country and expansion along Europe's Adriatic coast. From 12 February 2026, the property will be operated by Minor Hotels and will reopen for the 2026 season in late March, ahead of an extensive refurbishment.

Minor Reserve Collection
Portorož, Slovenia
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Rebranding

The Grand Hotel Leicester to Reopen after Transformation

The historic Grand Hotel Leicester is set to reopen in January 2026 after a bold reimagining, as it officially joins The Unlimited Collection. The Grand Hotel Leicester by The Unlimited Collection will be managed by The Ascott Limited, following a strategic collaboration between The Ascott Limited and S Hotels & Resorts Public Company Limited (SET: SHR), the international hospitality company under Singha Estate Public Company Limited (SET: S), announced in June 2024 to oversee a portfolio of landmark properties in the United Kingdom.

The Unlimited Collection
Leicester, United Kingdom
Rebranding

HALL Arts Hotel Joins Marriott Bonvoy’s Autograph Collection, Elevating Its Art-Driven Luxury Experience in the Dallas Arts District

HALL Arts Hotel, an award-winning luxury lifestyle hotel in the heart of the Dallas Arts District, is proud to announce that it has joined Marriott Bonvoy's Autograph Collection. The move places the hotel within a global portfolio of over 340 independent hotels, each celebrated for their distinctive design and immersive stays, while building on its established reputation for art-forward, wine-driven hospitality.

Autograph Collection Hotels
Frisco, Texas, United States
Rebranding

Wyndham Expands Upscale and Lifestyle Offerings with Choctaw Casinos & Resorts

Wyndham Hotels & Resorts, the world's largest hotel franchising company, today unveiled an expansion of its upscale and lifestyle offerings through a new multi-hotel deal with the Choctaw Nation of Oklahoma. The agreement brings four Choctaw Casino & Resorts properties, representing nearly 2,000 rooms, into the Wyndham portfolio. Led by Choctaw's flagship resort, Choctaw Casino & Resort-Durant, now part of the Wyndham Grand portfolio, three additional properties join Wyndham's globally recognized Trademark Collection by Wyndham brand, with the Choctaw Nation retaining ownership and management of all four resorts.

Wyndham Grand
Durant, Oklahoma, United States
Rebranding

Hotel Heron, An Aparium Group Hotel, Joins Curio Collection by Hilton

Hotel Heron, an Aparium hotel known for its thoughtful design and connection to the local community, has announced its transition to Curio Collection by Hilton, a global portfolio of individually remarkable hotels hand-picked to immerse guests in the world's most sought-after destinations. The 134-room property will retain its distinct character as it continues to be managed by Aparium.

Curio – A Collection by Hilton
Alexandria, Virginia, United States
Rebranding

Beloved Maldivian Resort Reimagined: NH Collection Maldives Reethi Returns with Renewed Grace

NH Collection Maldives Reethi Resort, Baa Atoll's long-standing retreat cherished by generations of guests, has been transformed into a fresh expression of Maldivian hospitality following an extensive refurbishment and rebrand. As the resort enters a new chapter, its enduring legacy has been reimagined for a modern-day traveller seeking meaningful discovery - with 105 transformed villas, refined restaurants and bars, dedicated family spaces, kids' facilities and a serene spa, all set within the elegantly landscaped natural island of Fonimagoodhoo.

NH Collection
Fonimagoodhoo Island, Maldives
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Rebranding

Meliá Hotels International Strengthens Its Presence on the Costa Del Sol with the Addition of the Holiday World Resort Complex in Benalmadena

Meliá Hotels International, Spain's leading hotel company, has announced the upcoming addition of the Holiday World Resort complex to its portfolio. Located in Benalmádena, one of the most iconic and popular destinations on the Costa del Sol, the three hotels and premium apartment complex that make up Holiday World Resort will become part of Meliá's offering in Málaga as of next March.

Affiliated by Meliá
Benalmádena, Spain
Rebranding

Introducing The Milo, Hotel by the Sea: Multi-Million-Dollar Renovation and Rebrand Complete for Cherished Santa Barbara Coastal Retreat

A new chapter has officially begun for one of Santa Barbara's most beloved coastal landmarks. The Milo, Hotel by the Sea (The Milo), formerly Hotel Milo, has unveiled the results of a multi-million-dollar renovation and rebrand significantly elevating the guest experience. The comprehensive transformation includes a full reimagination of all 121 guestrooms, upgraded outdoor gathering spaces, and a refreshed brand identity, marking the most extensive update to the property in more than 30 years and positioning The Milo as one of Santa Barbara's premier design-forward, experience-led boutique hotels.

The Milo
Santa Barbara, California, United States