Advertisement

Announcements

Rebranding

Meliá Hotels International Strengthens Its Presence on the Costa Del Sol with the Addition of the Holiday World Resort Complex in Benalmadena

Meliá Hotels International, Spain's leading hotel company, has announced the upcoming addition of the Holiday World Resort complex to its portfolio. Located in Benalmádena, one of the most iconic and popular destinations on the Costa del Sol, the three hotels and premium apartment complex that make up Holiday World Resort will become part of Meliá's offering in Málaga as of next March.

Affiliated by Meliá
Benalmádena, Spain
Rebranding

Introducing The Milo, Hotel by the Sea: Multi-Million-Dollar Renovation and Rebrand Complete for Cherished Santa Barbara Coastal Retreat

A new chapter has officially begun for one of Santa Barbara's most beloved coastal landmarks. The Milo, Hotel by the Sea (The Milo), formerly Hotel Milo, has unveiled the results of a multi-million-dollar renovation and rebrand significantly elevating the guest experience. The comprehensive transformation includes a full reimagination of all 121 guestrooms, upgraded outdoor gathering spaces, and a refreshed brand identity, marking the most extensive update to the property in more than 30 years and positioning The Milo as one of Santa Barbara's premier design-forward, experience-led boutique hotels.

The Milo
Santa Barbara, California, United States
Rebranding

JW Marriott Las Vegas and Rampart Casino Announce Property-Wide Rebrand, Officially Becoming The Resort at Summerlin

-JW Marriott Las Vegas and Rampart Casino today announced a property-wide rebrand, officially uniting the celebrated resort and casino under a new identity, The Resort at Summerlin. Effective January 1, 2026, the rebrand marks a significant milestone in the property's ongoing $75 million, multi-year renovation and its evolution as a premier luxury destination in the heart of Summerlin.

The Resort at Summerlin
Las Vegas, Nevada, United States
Rebranding

Valencia Hotel Collection Announces the Closing of Tyler Hotel Partners, LP, Formed to Build a New Hotel on the Square in Downtown Tyler, Texas

Valencia Hotel Collection is proud to announce the official acquisition of property on the newly expanding Square in downtown Tyler, Texas, to build a new full-service hotel designed as a reimagining of the old Blackstone hotel of yesteryear. This marks a major milestone in the group's continued expansion. Slated to become another addition to the Valencia Hotel Collection, Hotel Blackstone will open as a high-profile, boutique property and a Tribute Portfolio Hotel by Marriott.

Valencia Hotel Collection (VHC)
Tyler, Texas, United States
Ad HITEC 2026
Visit HITEC 2026 in San Antonio!

HITEC is the center for the latest conversations on hospitality technology. Come and see the technology shaping the industry.
Hospitality Financial and Technology Professionals (HFTP)
Rebranding

Where Deco Dreams Meet Ocean Breezes: Balfour Miami Beach Joins Wyndham's Registry Collection Hotels

With decades of iconic style and undeniable flair, Balfour Miami Beach makes its grand entrance into Registry Collection Hotels, adding a splash of classic Art Deco cool to the brand's curated lineup of independent gems. The 82-room South of Fifth landmark is where golden-era glamour meets modern Miami sophistication, ushering in a bold new chapter for one of the city's most celebrated and beloved destinations.

Registry Collection Hotels
Miami Beach, Florida, United States
Rebranding

Choice Hotels joins Schwartz Family Company and Trilogy Hotels to deliver Comfort Resort Leura Garden

Effective 2 February 2026, Leura Gardens Resort, will be rebranded as Comfort Resort Leura Gardens under a franchise agreement between hotel owner Schwartz Family Company and Choice Hotels Asia-Pac. Trilogy Hotels will continue to operate the resort. The strategic collaboration marks the first time Trilogy Hotels has partnered with Choice Hotels.

Comfort
Leura, Australia
Ad Be seen. Be trusted.
Why Hospitality Net Leads B2B in Hospitality

Learn what makes us the industry-leader in what we do.
Hospitality Net
Rebranding

Trilogy Hotels Expands into Melbourne with Operations of Ink Hotel Melbourne Southbank, to Become ibis Styles Melbourne Southbank

Trilogy Hotels announced it assumed management of the Ink Hotel Melbourne Southbank on 1 December 2025, rebranding the 162-room property as ibis Styles Melbourne Southbank under a franchise agreement with Accor. This marks Trilogy Hotels' first venture into the Melbourne market, amidst its rapid expansion across Australia. The hotel is owned by Nadathur Group (a Singapore privately owned company).

ibis Styles
Southbank, Australia
Rebranding

Hilton Strenghtens Its Presence in the Paris Region with the Signing of the DoubleTree by Hilton Paris Boulogne

Hilton is continuing its expansion in France, with a portfolio that has almost doubled in just five years, supported in part by the recent arrival of its new premium budget brand Spark in Lyon. Today, the American hotel group operates 14 hotels in Paris and the Île-de-France region, with another property to be added to the portfolio: DoubleTree by Hilton Paris Boulogne, scheduled to open in January 2026. The hotel will result from the rapid conversion of the former Radisson Blu Paris Boulogne, which has been taken over under a management contract by Schroders Capital.

DoubleTree by Hilton
Boulogne-Billancourt, France
Rebranding

Blossom Hotel Houston Elevates Guest Experience by Joining Curio Collection by Hilton

Blossom Hotel Houston proudly announces its transformation into Blossom Hotel Houston, Curio Collection by Hilton, which debuted on September 30, 2025. This highly anticipated rebrand ushers in a new era for the property, pairing the individuality of an independent lifestyle hotel with the global recognition, reach and loyalty benefits of Curio Collection by Hilton.

Curio – A Collection by Hilton
Houston, Texas, United States
Rebranding

Ciel Dubai Marina, Vignette Collection debuts as the world’s tallest hotel

Ciel Dubai Marina is now officially open within IHG's Vignette Collection. Setting a new global benchmark as the world's tallest hotel, the ambitious project - led by Dubai developer The First Group - underscores Vignette Collection's vision to offer one-of-a-kind stays in destinations to remember. The architectural marvel spans 82 floors which collectively rise 377 meters above Dubai and is home to one of the world's highest infinity pools.

Vignette Collection
Dubai, United Arab Emirates