Development Rebranding Scheduled for 2027

Hotel Gajoen Tokyo, LXR Hotels & Resorts

LXR Hotels & Resorts to Debut in Tokyo, Bringing a Storied Luxury Address to the Market

Hilton (NYSE: HLT) today announced the rebranding of the iconic Hotel Gajoen in Meguro, Tokyo, which will open under the LXR Hotels & Resorts brand by 2027. The signing marks the Tokyo debut of the brand, which has nearly 40 trading and pipeline properties globally. Owned by leading global investment firm Brookfield and managed by Hilton, the storied property will enter a new chapter that brings together nearly 100 years of history, extraordinary Japanese artistry, and LXR's deeply personalized approach to luxury hospitality.

The hotel is set to resume operations for its rooms and restaurants in mid-2026, ahead of its official debut, following a phased program of enhancements to its facilities and guest rooms.

Hotel Gajoen will become the second LXR Hotels & Resorts hotel in Japan following ROKU KYOTO, LXR Hotels & Resorts, and the signing reflects Hilton's growing luxury presence in Japan, with additional properties slated for Hiroshima and Niseko, Hokkaido.

Long revered as a symbol of Tokyo culture and hospitality, Hotel Gajoen is celebrated for interiors shaped by extraordinary art, craftsmanship and design, carrying forward nearly 100 years of history and tradition. The property is also home to Hyakudan Kaidan, or the Hundred-Step Staircase, the only remaining wooden structure within the hotel and a designated Tangible Cultural Property by the Tokyo Metropolitan Government. With its singular sense of place and deeply rooted identity, Hotel Gajoen is a natural fit for the brand, where each property is defined by its own cultural resonance, intriguing design and highly personalized approach to luxury.

Set in Meguro, one of Tokyo's most atmospheric neighborhoods, the hotel is moments from Meguro Station and within easy reach of the city's most vibrant cultural and commercial districts. In spring, guests will be immersed in one of Tokyo's most evocative seasonal spectacles, with approximately 800 cherry trees lining the nearby Meguro River. The property will feature 60 guestrooms, including spacious suites of more than 100 square metres, along with five dining destinations, a spa, fitness center and approximately 5,700 square metres of meeting and event space.

LXR Hotels & Resorts is a global collection of one-of-a-kind properties that celebrate the timeless pursuit of personal adventure. Found in the world's most alluring destinations, every LXR hotel and resort is a true reflection of its destination, shaped by storied experiences, unique surroundings, and colorful local culture. Recent openings include Sandblu Santorini, LXR Hotels & Resorts' first Greek hotel, and Cameo Beverly Hills, LXR Hotels & Resorts.

LXR Hotels & Resorts properties participate in Hilton Honors, the award-winning guest loyalty program for Hilton's 27 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including flexible points and money payment options, exclusive member discounts and complimentary standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the Hilton Honors mobile app, including digital check-in, room selection and Digital Key.

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Spanning five continents, LXR Hotels & Resorts is a hand-picked collection of independent and spirited luxury properties celebrating the timeless pursuit of personal adventure. Found in the world's most alluring destinations and city centers, LXR connects legendary properties into an exclusive network of hotels that are set apart by individual design, an unrivaled commitment to personalized service and elegant, yet locally immersive,...

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work...