Worldhotels' unique branding solution is an ideal alternative to standard franchise contracts. The fee
structure for this model is extremely competitive as it is based purely on brand performance in total
room revenue delivery. It is therefore the perfect solution for owners of upscale and luxury hotels
looking for maximum commercial support, highest feasible returns and least possible operational
restrictions. Of the group's portfolio of almost 500 hotels worldwide, already 20 are fully branded
under the Worldhotels identity, two of them in Italy.