Rosa Grand Milano – Starhotels Collezione
Rosa Grand Milano – Starhotels Collezione unveils refreshed interiors and strengthens its connection with the city
In the heart of Milan, overlooking Piazza Fontana and just a few steps from the Duomo, Rosa Grand Milano – Starhotels Collezione unveils its newly refurbished public spaces, from the lobby and reception to the Grand Lounge & Bar, designed to enhance the guest experience and strengthen its connection with the city. Combining contemporary design, comfort and a welcoming social atmosphere, the project reflects Milan’s identity through spaces designed for every stage of a guest’s stay.
The refurbishment goes beyond aesthetics, expressing an approach to hospitality in which spaces, services and people come together to shape the experience. Deeply rooted in Milan, Rosa Grand captures the city’s energy through interiors that cater to a variety of needs, welcoming both hotel guests and those who choose it as a meeting place in the city.
The lobby and reception now offer a brighter, more contemporary atmosphere. Warm tones and carefully selected materials are complemented by gold, a longstanding feature of Rosa Grand’s decorative identity, now reinterpreted through contemporary details, reflections and a renewed focus on lighting.
Light plays a central role in the redesigned interiors, defining architectural forms, bringing out the qualities of the materials and creating an atmosphere that shifts throughout the day. The new layout balances elegance with informality, offering a more open, relaxed and comfortable welcome.
The project reflects the dialogue between hospitality and design culture that distinguishes the Starhotels Group, celebrating Italian design through a selection of furniture and accessories from some of its most recognised names, including Molteni and Artemest.
This vision also finds expression in La Grande Bellezza – The Dream Factory, Starhotels’ contemporary patronage initiative dedicated to supporting and championing exceptional Italian craftsmanship.
The concierge desk is also an integral part of this new experience, serving as both a point of reference for guests and a gateway to the city. Drawing on the expertise of the hotel’s concierges – all members of Les Clefs d’Or, the prestigious international association of hotel concierges – guests can discover a more authentic side of Milan through tailored recommendations, itineraries and a carefully curated selection of places to visit.
The Grand Lounge & Bar becomes the hotel’s new social heart
At the centre of the refurbishment, the Grand Lounge & Bar has been reimagined as a gathering place that deepens the hotel’s connection with the city. With its clean lines, warm finishes and gold detailing, the new bar counter is a focal point of the interior, reshaping the space and enhancing its welcoming atmosphere. From aperitivo to informal get-togethers, the bar embraces one of Milan’s most cherished rituals, offering a setting in which to meet, converse and spend time together in the heart of the city.
The design and atmosphere adapt to the changing pace of the day, from a break during the working day to a casual meeting or a moment of relaxation. The Grand Lounge & Bar is a destination in its own right, welcoming visitors as well as hotel guests and reflecting Milan’s rhythm and sociable spirit.
Among the bespoke features, the decorative oval ceiling feature in the Grand Lounge & Bar, designed by Marta Cortese and created by Jannelli & Volpi, brings distinctive colour and texture to the interior. Its contemporary character highlights the craftsmanship at the heart of the project.
Next to the bar, the library completes the refurbishment of the hotel’s social spaces, providing a versatile setting for reading, conversation and gathering. Balancing practicality with comfort, it is equally suited to a quiet pause, a casual meeting or an informal working session.
People at the heart of hospitality
While the refreshed interiors provide a new setting, it is people who give the experience meaning. At Rosa Grand Milano, the warmth of the welcome is shaped by the daily dedication of a team that places guest relationships, attention to detail and thoughtful, personalised service at the heart of its work.
The refurbishment of its public spaces further reinforces Rosa Grand’s position as a city destination where hospitality, design and urban life come together, evolving alongside Milan through a contemporary aesthetic and a deeply Italian culture of hospitality.