Shiji's Natalie Kimball: hotels can't outspend OTAs on AI, but they can still win on experience

We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with Natalie Kimball, VP of Strategic Account Management for Horizon Distribution and Iceportal Content at Shiji.

Culture First, Not Campaign First: Inside Arlo’s Social Strategy

I had the opportunity to sit down with Dino Jevric, Arlo’s Social Media Manager, to discuss how the brand is taking a different path on Instagram at a time when many hotels still use social mainly to push rates and packages. Arlo is treating the platform less like a sales channel and more like an extension of the guest experience, curating its feed as a living diary of hotel life and neighbourhood energy. The aim is simple but ambitious: make people feel like they are already there, before they have even booked.

Beyond Price: The Future of Hotel Upselling and Cross-Selling

In this insightful interview, Scott Dahl and Mercedes Blanco discuss the evolving landscape of upselling and cross-selling in the hotel industry heading into 2026. They highlight how traveler preferences have shifted away from just prices and views toward meaningful, personalized experiences, emphasizing the emotional story behind offers. Mercedes shares her extensive expertise in digital marketing and hospitality technology, underscoring the fast-paced integration of AI in enhancing guest experiences, marketing strategies, and direct booking channels.

Redefining Loyalty: Accor's Kerry Healy on Personalisation, Technology and Human Connection

As Chief Commercial Officer for Accor’s Premium, Midscale & Economy Division across the Middle East, Africa and Asia Pacific, Kerry Healy oversees some of the most diverse and fast-evolving hospitality markets in the world. In this exclusive interview, she discusses how Accor is harnessing data and AI to deliver hyper-personalised experiences at scale—without losing the human touch. From redefining loyalty beyond points and perks to embedding emotional connection and cultural relevance into every stay, Healy shares how Accor’s vision for hospitality blends innovation with authenticity to create meaningful, lasting relationships with guests.

Emailing at the Right Tempo for Fewer Cart Abandonments and More Winbacks

Email fatigue is a clear and present problem for practically everyone under the sun who isn’t a monk abstaining from the temptations of the internet. All of us are opted in to blanket, impersonal newsletters that pile up in our inboxes, with this digital noise only further compounded by junk texts, social media direct messages, and telemarketers.

EHL Innovation Rewind: Rainer Stampfer on AI, Personalization, and the Human Touch at Four Seasons

During the EHL Open Innovation Summit in Lausanne, we sat down with Rainer Stampfer, President of Global Operations, Hotels and Resorts at Four Seasons Hotels and Resorts. Our conversation explored the growing role of artificial intelligence in luxury hospitality, the evolving expectations around personalization, and why the human element continues to be the ultimate marker of excellence in high-end service.

AH&LA Multiunit 2003 Series: Audio Interview w/ John Davis, Chairman and CEO, Pegasus Solutions, Inc. - Commenting on: 'The Merchant Model…Are Rewards Following Risk?'

Pegasus Solutions' Chairman and CEO John Davis delivered the keynote address at this year's Multiunit Lodging Operators & Owners Forum in Denver. On hand were several of the nation's management company executives and multi-property owners. Hear a preview of what one of the leading software providers for hotels and on-line merchants has to say about current business relationships between hotels and on-line merchants.

Interview With Marvin Erdly, Hospitality and Leisure Practice Leader, PwC Consulting - Migration to Integrated Internet Enabled CRS-CRM (HITEC 2002 Video)

During HITEC 2002, Hospitality Net & HFTP Jointly produce HITEC Online Studio. The Studio features about 40 interviews with industry executives, consultants and CEO's of HITEC exhibitors. Interviews broadcast LIVE on the Internet and will be available for on-demand broadcast one week after show. To listen and view the interviews, you need Real-Player software installed on your system.

Interview With John F. Davis, III, Chariman & CEO, Pegasus Solutions, Inc - Introduction To Pegasus' New Merchant Model Hotel Payment System (HITEC 2002 Video)

Pegasus Solutions, Inc. PEGS, introduced its newest technology service for the travel industry today at HITEC 2002 in Chicago. Continuing its track record of developing innovative technology solutions to solve worldwide travel industry problems and inefficiencies, Pegasus has launched PegsPaysm, an ASP-based service for travel businesses that operate under the merchant model. Dallas-based Pegasus Solutions is a leading provider of hotel industry transaction processing solutions and electronic commerce services.