As Chief Transformation Officer at Aven Hospitality, I’m responsible for translating product, technology, and service delivery into measurable business outcomes. That includes how we evolve our distribution capabilities, simplify and improve the products and services customers rely on, and increasing the speed and quality of our work.

My focus on AI is as much about how we work, as what we build. On the product side it’s about making our platforms more responsive, with cleaner data, and more flexible distribution. Internally, it’s about taking a bold approach to how we use AI to accelerate development, reduce manual effort, and improve consistency across engineering and service teams. The priority isn’t adopting AI for its own sake, it’s using it to remove friction, move faster, and make decisions in the systems we provide to customers, and in how we operate as a business.

Mark is panel expert of the AI Everywhere panel.