ALHI becomes official hospitality partner for esports events serving active-duty military, veterans, and their families across all branches.
SiteMinder data shows direct bookings generate 60% higher revenue per reservation than OTA bookings, while BookBetterDirect research found direct rates beat OTAs in 59% of cases.
The author argues hotels have misunderstood their core challenge: controlling guest introductions, not just optimizing marketing channels or technology solutions.
Sleeping Bear Hotels reduced OTA bookings from 60% through operational streamlining, strategic partnerships, and direct booking focus.
Aethos unveils its second brand campaign featuring celebrity models at Aethos Mallorca, with Milan pop-up activations and programming across all properties.
The guide explains how hotels can tap into Social, Military, Educational, Religious, and Fraternal groups to boost off-season occupancy through targeted marketing and group rates.
German guests can now earn PAYBACK points instead of IHG points when staying at participating hotels, redeemable across retail partners.
The article explains how AI systems like ChatGPT now limit hotel recommendations to fewer than five options, requiring structured data and consistent information across all channels for visibility.
The article outlines alternative revenue strategies for hotels to offset declining international travel through youth sports, construction crews, workations, wellness experiences, and corporate segments.
The author argues hotel GMs lack proper sales oversight, focusing on superficial metrics rather than lead conversion tracking and systematic follow-up processes.
Corporate travel buyers now use AI agents to research hotels, benchmark rates, and analyze reviews before contacting sales teams, fundamentally changing the negotiation dynamic.
GCSTIMES promotes wooden bookmarks as sustainable hotel amenities that enhance literary-themed guest experiences while reinforcing eco-conscious branding.
TikTok is beta-testing hotel metasearch cards that appear in user feeds, redirecting to OTAs like Expedia and Booking.com for reservations.
The hospitality podcast reaches 200 episodes after eight years, adding co-host Cassady Quintana to focus on social media strategy.
Argues that luxury demand remains strong despite conference narratives claiming otherwise, with social media simply changing how status symbols are displayed rather than eliminating them.
The article argues hospitality brands must maintain verified property data to prevent misleading claims across digital channels and influencer partnerships.
Condé Nast Traveller selected seven remote natural landscapes across Mongolia, Canada, Madagascar, Indonesia, Brazil, Dominica and USA as the world's greatest natural wonders.
The guide examines how AI and social media have transformed guest expectations, with direct bookings gaining ground over OTAs as hotels focus on seamless tech-enabled personalization.
Author argues hotels fail at revenue management by reactively adjusting prices without understanding underlying demand patterns and guest behavior.
Hotels are using AI-driven personalization and behavioral targeting to convert summer website traffic into direct bookings rather than relying on generic seasonal offers.