Chris Zhao is a Senior Product Manager for SEM and SEO at Travel Media Group, who for the past decade has specialized in driving digital marketing strategies for the travel and hospitality industry. With a focus on innovative tools and data-driven insights, Chris helps businesses enhance their online visibility and achieve measurable results in an ever-evolving digital landscape.

Prior to, Chris was a Professional Intern at Disney in the role of a Search & Auction Media Analyst for the Global Media corporate team. He is passionate about advocating for a multi-channel approach for hotel distribution. He considers himself a strong Content believer, Brand believer, and Channel believer.