Digital marketing decoded: Budgeting 101
A downloadable guide for hotel marketers on building a 2027 digital marketing budget using cost of acquisition, ROAS benchmarks, and direct vs. OTA net revenue comparisons.
White Papers
Trust wins group business. The data proves it.
A report based on 900+ event professionals reveals what trust signals influence venue shortlisting decisions and how AI-driven discovery is reshaping the planner evaluation process.
By Diana Tamboly, Manager, Field Marketing, Hospitality Cloud, Cvent Europe Ltd
Cendyn’s AI + SEO Course Series: Owning the future of hotel search
Cendyn outlines how hotels can adapt their content strategy for AI-powered search through Generative Engine Optimization, focusing on structure, authority, and traveler intent to drive direct bookings.
How hotels can use long-tail keywords to win in generative search
A practical guide for hoteliers on using long-tail keywords, structured data, and FAQ content to improve visibility in AI-powered generative search and drive direct bookings.
Recovering Lost Revenue: A Hotel Operator’s Guide to Financial Reconciliation
Revenue leakage is one of the most overlooked challenges in hospitality finance. Overpaid OTA commissions, mismatched credit card transactions and chargebacks often go unnoticed, and drain profits every day.
Crowne Plaza by IHG Reveals a New Era of Blended Travel with Demand for Far-Reaching Flexibility on Top of Traditional Work-Life Integration
Crowne Plaza by IHG – one of the world's largest premium hotel brands and a thought-leader in the blended travel space – has released its second white paper: Leading the Charge in Blended Travel.
Hotel Budgeting & Forecasting Software Buyer's Guide
The Hotel Budgeting & Forecasting Software Buyer’s Guide equips hoteliers with the knowledge they need to evaluate modern solutions and optimize their budgeting and forecasting processes. Discover the technology, strategies, and features that will help you:
8 game-changing hospitality trends for 2025
Dive into Sabre’s Hospitality Trends 2025 report, where we explore the top trends reshaping the industry, from hyper-personalization to the rise of hotel retailing.
[Free guide] Is Travel Tuesday the new Black Friday for hoteliers?
When it comes to boosting bookings, hoteliers like you are on the lookout for new opportunities to stand out and capture guest attention. People around the world are familiar with the discounts available on Black Friday, but a newer trend that’s making waves in North America is Travel Tuesday, and it might be time for European players to take note.
What Hotel Guests Really Want to Know – Top 50 Questions Asked
This free report presents HiJiffy's first-party data on the most common topics of hotel guests’ questions in the summer of 2023, based on over 1.7 million conversations handled by AI in that period. The insights presented in this publication can empower your hotel teams to review and improve information about your hotel and be better prepared for the upcoming peak season of summer 2024.
Email tactics guaranteed to fill your hotel rooms
There’s nothing more painful than putting hours of work into an email strategy that doesn’t deliver a decent return on investment (ROI). That’s why we’ve gathered the top-performing hotel and e-commerce email strategies you can easily implement today.
The Impact Of Contact Centers In The Hospitality Industry
The travel and tourism industry represents one of the most important sectors in the economy. It is a highly competitive sector that relies on customer engagement and service that exceeds customer expectations. The most successful organizations find themselves trying to acquire their target guest time, not just their discretionary spend. This research highlights trends in the industry, customer behavior, and other emerging issues; it demonstrates how trends in the customer reservation system in the travel and tourism sector benefit from maintaining an efficient and knowledgeable contact center and customer engagement platform.
Lies, Damned Lies And Call Center Statistics
It was Benjamin Disraeli who famously decried the three kinds of untruths – “lies, damned lies, and statistics”. And, as we know, middle managers (the good ones, anyway), have long been notorious for coming up with all kinds of statistics to tell exactly the story they want to tell. (Let me hasten to admit my own transgressions in this area). And, in recent years, as advances in desktop computing and open databases have made managers even more expert in this devious craft, it seems like a good time to level the playing field a bitfor the more senior executive whose college computing experience probably involved time-sharing on a mainframe the size of a Hyundai. Yes, I’m talking to you – the venerable executive who’s forgotten more about marketing than these young managers will ever know; whose quick gut decisions are consistently more spot-on than any business intelligence software or OLAP cubes can model.
Forecast Accuracy: Why Mape?
Yield management allows hotels to manage the capacity of their rooms more profitably, and the accuracy of statistical forecasting determines how useful it will be. Inaccurate forecasts can result in decreased revenue, earnings, and operational challenges, which makes getting it right critical. Even with great revenue management software, determining the accuracy can be tricky when dealing with more detailed forecasts. The mean absolute percentage error (MAPE), measures accuracy of a forecasting method. The error is measured as an absolute value. Removing negative values from the equation (see chart below) allows the accuracy to be calculated without positive and negative numbers canceling each other out. This makes forecasting reliable and easy to understand, which is why MAPE is the most used method in measuring the accuracy of forecasts.
Total Revenue Management - Casino Hotels
Casino hotels comprise only a tiny fraction of hundreds of thousands of hotels across the world. Perhaps due to this limited scope, the industry lacks universal performance metrics, and casino customers might find frustratingly varied booking experiences across different brands. The ongoing legalization of gambling-related activities, however, has fueled growth in the commercial and tribal casino industry over the past few decades. With casinos now in almost every state in the US, knowledge about gambling operations, loyalty programs, and marketing tactics is increasingly prevalent. Gaming operators have long expanded into other hospitality industries and, recently, online. Resort casino properties often host a vast array of offerings, including gourmet restaurants, spas, golf courses, and of course, hotels. About 30 percent of almost one thousand casinos across the US have a hotel on site. In most cases, the hotel is viewed as an amenity to the casino and not the other way around.
Advantages To Outsourcing Your Contact Center Operations
In today's highly competitive business landscape, companies need to focus on delivering excellent customer service to remain relevant and profitable. One way to achieve this is by outsourcing your contact center operations to a reliable third-party service provider. Outsourcing your contact center operations can provide several advantages to your business, including cost savings, enhanced service quality, scalability, the ability to go omnichannel, and reduce tech complexity. This whitepaper outlines why outsourcing your contact center operations is advantageous to your business
Best Practices For Optimized Contact Center Operations
A well-managed contact center is essential for delivering exceptional customer service and maintaining customer satisfaction. Whether you're looking to improve your existing contact center or set up a new operation, these best practices and tips will guide you toward success.
LHW Travel White Paper: Marketing During the Covid-19 Pandemic
Explore the evolution of the marketing campaign during the Covid-19 pandemic and the impact of the crisis on the travel and hospitality industry. The white paper includes insights and analysis from The Leading Hotels of the World’s Chief Marketing Officer Phil Koserowski and the author of Corporate Agility’s Michael Wong.
HSMAI and Revenue Analytics Release a New White Paper - The New RMS: A Buying Guide
The Hospitality Sales and Marketing Association International (HSMAI) and Revenue Analytics present The New RMS: A Buying Guide, a new white paper that explores modern hotel revenue management systems, including how they have evolved — and how they need to evolve — in the aftermath of the pandemic that has seriously disrupted the hospitality industry. Through interviews with revenue leaders across the industry, HSMAI and Revenue Analytics have created a guide to help hoteliers make informed decisions about revenue technology now and in the coming years.
HSMAI and Revenue Analytics Release "The New Revenue Team" White Paper
The Hospitality Sales and Marketing Association International (HSMAI) and Revenue Analytics present The New Revenue Team, a white paper offering insights into hospitality revenue during the COVID pandemic. The publication examines revenue teams during the pandemic and after the pandemic, and identifies the right solution for right now.