HEDNA Global Distribution Conference - Europe
Sep 15 - 17, 2026
Altis Grand Hotel
Lisboa, Portugal
HEDNA Global Distribution Conference is the flagship event of HEDNA, bringing together the global community of hospitality professionals who shape how rooms are bought, sold and paid for. Over several days, hoteliers, technology providers, OTAs, GDSs, payment companies and consultants meet to explore the future of hotel distribution, e commerce and payments across all segments of the industry.
The programme combines strategic keynotes, practical case studies, working sessions and networking, all focused on topics such as connectivity, channel performance, data and personalisation, loyalty, fintech and the end to end guest journey. In a collaborative and highly interactive environment, participants share challenges and solutions, discover new partners and leave with concrete ideas to improve their distribution strategy and commercial performance.