Trust wins group business. The data proves it.
New research from 900+ event professionals shows what earns the RFP
A report based on 900+ event professionals reveals what trust signals influence venue shortlisting decisions and how AI-driven discovery is reshaping the planner evaluation process.
Photo by Cvent Europe Ltd
Planners are evaluating your venue before you know they exist. Find out what they trust, what they skip, and how AI is changing the shortlist.
Planners aren't waiting for a sales call to form their opinion of your venue. If what they find is incomplete, outdated, or generic, trust erodes before your first conversation. The findings come from 900+ event professionals and marketers and cover what builds trust, what breaks it, and how AI is reshaping how planners evaluate venues.
Trust signals, decoded in this report:
Build trust to build revenue. It’s no longer a soft brand metric
Clear content and images make you discoverable by AI
Earn credibility before you ever get on a call
Your trust signals are your win rate. Find out where yours stand.
About Cvent
Cvent is a leading meetings, events, and hospitality technology provider with 5,000+ employees and 24,000+ customers worldwide as of December 31, 2024. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organisers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent's suite of products automates and simplifies the event management lifecycle and maximises the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent's supplier and venue solutions to win more group and corporate travel business through Cvent's sourcing platforms. Cvent solutions optimise the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit cvent.com/uk.