Andrew Paul is Founder and Managing Director of Americas Great Resorts. Americas Great Resorts is a luxury hospitality demand infrastructure and luxury hospitality marketing company, operating since 1993. He works with independent luxury hotels, resorts, and cruise lines on demand origin strategy, upstream guest acquisition, and AI-mediated discovery.

His current research examines how AI search engines select, describe, and recommend hotels. In 2026 he published the AGR Luxury Hotel AI Visibility Index, which put ten traveler questions to ChatGPT, Google AI Mode, and Gemini across six U.S. luxury markets, then analyzed the resulting 180 answers and 824 ranked hotel recommendations. The study measured which properties AI systems place in the traveler's consideration set, which they leave out, and what separates the two.

Hospitality Technology's reporting on the Index quoted him as a source on hotel AI visibility. He also served as an external reviewer for the AI Hospitality Alliance's AI visibility workgroup framework, assessing its applicability to independent and resort-property operators.

Andrew's work focuses on the gap between where a hotel booking is completed and where the guest relationship actually originates. His analysis argues that many luxury properties have optimized downstream channels for decades while leaving the point of demand formation governed by intermediaries, platforms, and increasingly, AI answer systems.

Through AGR, he developed the Demand Origin Economics framework, the Owned Demand Infrastructure doctrine, and Knowledge Formation Optimization, AGR's discipline for shaping how AI systems understand, describe, and recommend luxury hospitality entities before travelers reach OTA, metasearch, or platform-led comparison environments. He also originated the AGR Hotel Demand System. His working paper, Knowledge Formation Optimization: A Framework for Shaping AI Conceptual Representations in Advance of Retrieval, is published on Zenodo and indexed through his ORCID.

Andrew serves on the editorial board of HotelExecutive. His articles appear in Hospitality Net, HotelExecutive, and Hotel Business, and at Americas Great Resorts.