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Opinion Article

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Why showing up is worth more than ever

Cvent CEO Reggie Agarwal argues that AI-driven content saturation makes in-person presence the highest-trust signal in modern marketing, with implications for event strategy.

Diana Tamboly
By Diana Tamboly, Manager, Field Marketing, Hospitality Cloud, Cvent Europe Ltd
The Presence Premium™

Photo by Cvent Europe Ltd

AI is scaling content, automating outreach, and flooding every digital channel with noise. What it can't do is put someone in a room. That scarcity is the opportunity.

Read this article from Cvent CEO, Reggie Agarwal, on our take on why in-person presence is becoming the highest-trust signal in modern marketing, and what it means for the future of your event strategy.

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Face-to-Face Events Experiential Marketing Content Marketing
Diana Tamboly
Diana Tamboly
Manager, Field Marketing, Hospitality Cloud, Cvent Europe Ltd

Diana Tamboly is the field marketing manager for Europe at Cvent, based in London, UK. In her role, she is responsible for setting the marketing strategy for Cvent’s hospitality cloud business in the region, including managing campaigns, events and tradeshows, industry partnerships and overseeing Cvent’s sister company, Venue Directory. Diana has multi-year marketing experience in B2B SaaS technology companies with a proven track record of...

Cvent Europe Ltd
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Cvent is a leading meetings, events, and hospitality technology provider with 5,000+ employees and 24,000+ customers worldwide as of December 31, 2024. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C.

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