Hotel marketing stops after booking. Guest spending doesn’t.
At-visions pitches Adtronaut as a unified hotel ad platform connecting room TVs, signage, WiFi, and post-stay email to convert ancillary revenue opportunities into actual sales.
Photo by at-visions GmbH
The room TV is ad space the hotel already owns just like the digital signage boards, the wifi landing page or the guest app, and today it shows the breakfast times and directions. Ads, the digital touchpoints, local offers and the message that brings revenue run apart. As one system they answer one question: did it sell a massage, a table, a ticket?
Tuesday, 5 pm. The restaurant has empty tables tonight. The restaurant manager knows. The guests upstairs do not: their room TV shows the welcome screen and the breakfast times. Across town, an ad for the same hotel is selling a weekend that is almost full. Next month, the guest who loved the spa gets the same newsletter as everyone else.
Nobody did anything wrong. The hotel is organized this way, and the bill is tables, services and spa days nobody tried to sell.
Three jobs, three owners, no shared goal
Before the stay, an agency or a marketing team buys ads or clicks. During the stay, the front office, the restaurant and whoever looks after the TV content or other digital communications tools decides what guests see, and mostly it is static information. After the stay, a newsletter tool takes over. Each has its own data and its own report.
Many of those reports still count reach, followers and likes. An owner asks something simpler: did we sell one more upgrade, one more brunch, one more spa day?
And the money does not stop at the room. In the first quarter of 2026, US hotels in HotelData.com’s benchmark, run by a hotel-software vendor, earned $174.83 in total revenue per available room, $129.46 of it from rooms, per its report. That leaves $45.37 per available room outside the room. How much of it is ever advertised?
After booking and during the stay: the digital network no agency can book
A hotel pays for ad space on Instagram and Google Ads. It already owns a complete digital network: a TV in every room, signage screens in high frequency areas, wifi landing page, check-in kiosk and last but not least guest app and pre-arrival communication. And tonight most of those screens show the breakfast times.
Connected to Adtronaut by at-visions, that screens sell. A manager says one sentence: “Put tonight’s dinner offer on the right room TVs.” The offer appears in the rooms, excluding those of guests who already have a reservation, in the guest’s language, and the team sees where it was displayed. One offer at a time, easy to dismiss: a screen that sells without shouting. Any agency can buy a hotel’s ads. But none runs the hotel digital network, so the system that runs the ads can put the offer on the TV upstairs.
Sell the city to the guest and the hotel to the city
Guests buy a city tour, a concert ticket or a desert safari anyway, often from someone else. Adtronaut shows vetted ones from a partner network on the room TV and in the guest’s personal itinerary, at the moment guests decide about their evening: the safari for the family, tonight’s jazz session for the business traveler. The hotel earns a commission on each partner booking, the guests have enhanced their stay.
The other direction is just as open. People within 30 minutes need no room. They need a brunch, a spa day, a table on Friday, and one day an event venue. How much of your ad budget goes to them?
After the visit: learn from those who stayed
Past guests who agreed to hear from the hotel get what fits what they did: spa for the spa guest, brunch for the guest who lives nearby.
Every booking and every reply tells the next ad what worked. That is why these jobs belong in one system, with one logic for what goes out, when, to whom and on which channel.
Three questions for tonight
Is your digital network reacting on Spa utilization?
What does the room TV show at 5 pm, and who can change it?
Which report shows one extra brunch sold?
A guest does not see three departments. A guest sees one hotel. Its marketing can work the same way.
About at-visions
at-visions builds technology for hotels and hotel groups: hotel TV and streaming, WiFi and networks, digital signage, the digital guest journey, guest messaging, and Adtronaut, the AI advertising autopilot for hotels. https://at-visions.com
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Media Contact
Andreas Krobath
AT-Visions [email protected]