Not every lost group deserves a follow-up email
The piece argues that sales teams should use meeting intelligence platforms to prioritize re-engagement with lost group accounts based on actual booking activity, not generic outreach schedules.
Supplier News
OTAs already speak the language of AI discovery, and most hotel marketers don't
Hotel marketers are falling behind OTAs in AI search fluency, risking direct bookings as AI assistants increasingly surface inaccurate or OTA-sourced property information.
How hotels win visibility, direct bookings & profitable growth in an AI-driven travel era
A best-practice guide covering SEO, generative engine optimization, paid media, and AI strategy to help hotels capture direct bookings as zero-click search and AI platforms reshape travel discovery in 2026.
Would You Learn Something on Vacation? Meet the Skillcation
A growing segment of travelers, 47% of surveyed Americans per IHG/Talker Research, want trips centered on learning skills like cooking, pottery, or sailing, blending personal development with destination culture.
SOCIETIES Geneva will bring together leaders from the Swiss hospitality industry at Le Château de Bonmont on September 28, 2026
Influence Society hosts a free, invite-only half-day event for Swiss hoteliers in the Geneva area, focusing on AI, data, and digital marketing's impact on hotel visibility and guest relationships.
Webinar on Sep 10: Top Tips to Create AI Visibility for Your Hotel
Milestone's September 10 webinar covers how AI platforms select and recommend hotels, with tips on content quality, authority, and entity building to boost visibility.
If Guests Pay for Access, Shouldn't the Access Credential Show It?
The article argues that premium-tier hotel access credentials like key cards should reflect the value hierarchy guests pay for, using materials and design to reinforce exclusivity at every touchpoint.
Travel Media Group Hotel Social Media Video Content Surpasses 30,000 Hours Watched and 500k Engagements
TMG's hotel social media solution has hit 30,000+ hours of video watch time and 500,000+ engagements, reflecting short-form video's growing role in traveler discovery.
Groove Ensures Hotel Partners Keep NFL Sunday Ticket Access with DIRECTV and EverPass Agreement
Groove Technology Solutions will continue distributing NFL Sunday Ticket to hotel partners via a new multi-year DIRECTV FOR BUSINESS and EverPass Media agreement, effective the 2026 NFL season.
The Ava Hotel Paso Robles selects IRIS to unlock smarter guest experiences and new F&B revenue
The Ava Hotel Paso Robles, a Curio Collection by Hilton property opened in August 2025, deployed IRIS mobile ordering and digital directory integrated with Toast POS to streamline F&B operations and drive ancillary revenue.
Hotel social moves into the boardroom: Hospitality Social Media Summit brings a two-day commercial programme to London this September
A two-day executive programme at Chicago Booth London on 3-4 September 2026, focused on building commercial social media strategies, frameworks, and assets for hospitality brands.
Swiss SupernatureHotel Concept SNUUG Launches Digital Platform Ahead of 2026 Debut with Influence Society
Influence Society has built a digital platform for SNUUG, a Swiss low-impact hotel concept opening in 2026, featuring sustainably manufactured suites hosted by local landowners in natural settings.
From Access Credential to Brand Experience
GCSTIMES promotes engraved wooden key cards as a branded touchpoint that communicates sustainability and emotional connection from the first moment of guest check-in.
Can Access Credentials Inspire Local Discovery?
GCSTIMES explores how hotel key cards, designed with local food-inspired graphics and FSC-certified materials, can serve as guest touchpoints that encourage neighbourhood exploration.
Cloudbeds Launches OTA Ads to Seamlessly Manage OTA Campaigns within the Platform
Cloudbeds' new OTA Ads feature lets hoteliers launch and manage TravelAds Sponsored Listings directly within the Cloudbeds platform, consolidating paid OTA visibility alongside metasearch, retargeting, and reputation tools.
Webinar on July 29: The AI Visibility Flywheel - How Brands Get Featured in AI Search
Milestone's July 29 webinar covers how brands can improve discovery in AI-powered search engines, including entity building, content authority, and a practical visibility roadmap.
Kollective Completes Initial Data Collection for the Boutique Hotel AI Index
Kollective's Boutique Hotel AI Index analyzed 28,600 AI-generated responses across ChatGPT, Gemini, Google AI Overviews, and Copilot to reveal how these platforms recommend boutique hotels across 100 destinations.
Cvent Announces Denver as Host City for Cvent CONNECT 2027
Cvent CONNECT 2027 will be held April 5–8 at the Colorado Convention Center in Denver, announced at the 2026 edition in Nashville, which drew nearly 5,000 in-person attendees.
Lodging Interactive Launches Celebrations Hub and Drives Untapped Social Event Revenue
Lodging Interactive's Celebrations Hub connects social media content to dedicated landing pages and lead capture forms, targeting smaller milestone events like reunions, showers, and parties that hotels often overlook.
Lodging Interactive Launches Commingle360, an End-to-End Reputation Management Service Combining On-Site Guest Feedback with Public Review Response Management
Lodging Interactive's Commingle360 combines on-site QR-based guest feedback and employee recognition via CruVu with human-written public review responses across 140+ platforms.