Sojern Convenes European Destination Leaders in Athens for Second Annual Destinations Advisory Board

ATHENS, Greece – RateGain Travel Technologies Limited (BSE: 543417, NSE: RATEGAIN), a global leader in AI-powered SaaS solutions for the travel and hospitality industry, today announced that its subsidiary, Sojern, has convened its second annual European Destinations Advisory Board in Athens, bringing together senior marketing leaders from destinations across Europe to discuss the trends shaping the region's tourism industry.

The meeting comes at a pivotal moment for European tourism. Record-breaking heatwaves this summer pushed traveler demand toward shoulder seasons and cooler northern destinations, while escalating conflict in the Middle East redirected international flight demand toward Europe as travelers sought safer, more stable routes. Against this backdrop, Sojern's unification with Adara under RateGain arrives as destinations need sharper, faster insight into shifting behavior—reinforced by Sojern's State of Destination Marketing 2026 report, which found measuring economic impact is now DMOs' top strategic priority.

This board meeting is one of the most valuable gatherings we do all year—it's a room full of the people shaping destination marketing across Europe, guiding us on what's working, what isn't, and where we need to go next. As we bring Sojern and Adara's data and insights together, having that kind of direct line to our customers matters more than ever. This group has already shaped real changes to our roadmap, and I'm excited to see where their guidance takes us this year.

Sylvia Weiler, President and General Manager, Global Destinations, at Sojern

With the participation of the Greek National Tourism Organisation (GNTO), Sojern is pleased to welcome the newest members to its 2026 European Destinations Advisory Board:

• Abigail Sigüenza, Strategic Marketing Director, Madrid Destino

• Victor Goitia, Marketing Director, Costa Brava Girona Tourism Board

• Chris McDonald, Partnership Marketing Campaigns Lead, VisitScotland

New board members will join returning members from the board's inaugural year, including:

• Hervé Le Feuvre, Head of Marketing, Atout France

• Emma Gordon, Senior Marketing Manager, Marketing Manchester

• Stefano Taddio, Head of Digital and CRM, PromoTurismoFVG

• Miguel Gallego, Head of Marketing & Communications, European Travel Commission (ETC)

• Cormac O'Suilleabhain, Brand Partnership Manager, Tourism Ireland

• Costanza Giovannini, Project Leader, Visit Tuscany

• Eleni Mitraki, Director for Tourism Promotion, The Greek National Tourism Organisation (GNTO)

• Jana Štumpová Konicarová, Director of Marketing & Foreign Offices, Czech Tourism 

As Greece welcomes destination leaders from across Europe to Athens, it’s a privilege to host a conversation about where our industry is headed. For national tourism organisations like ours, success isn’t just about growing visitor numbers, it's about understanding the true impact of our marketing and using that insight to build the right kind of long-term sustainable tourism. Sojerns’ Advisory Board gives us a rare space to share those challenges directly with a partner helping to shape the marketing technology behind those solutions. Eleni Mitraki, Director for Tourism Promotion, GNTO

Discussions during the meeting focused on the combined strength of Sojern and Adara following the RateGain acquisition, the next evolution of Sojern's Economic Impact Report (EIR)—which helps destinations measure and demonstrate the return on their marketing investment—and the growing role of AI in destination marketing and partnerships—building on the momentum of the board's inaugural year in Paris.

By fostering collaboration and knowledge sharing among destination leaders, the Advisory Board helps inform broader industry conversations and ensures Sojern's solutions continue to evolve in line with the needs of European destinations.

To learn more about how Sojern collaborates with destination marketers, please visit: www.sojern.com/destinations

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Yasmine Najib

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