Íslandshótel selects Aven Hospitality to unify hotel commerce across 18 properties
Iceland’s largest hotel company will enhance its distribution and booking capabilities for corporate travel managers, leisure agencies and guests with Aven Hospitality’s SynXis platform
Iceland's largest hotel group consolidates direct booking and GDS connectivity across 18 properties onto Aven's SynXis-based platform, adding Booking Engine, Corporate/Agent Tool, and GDS Distribution.
Texas, United States — Íslandshótel, Iceland’s largest hotel company, has signed a new agreement with Aven Hospitality, an independent global technology and SaaS leader in the hospitality industry, powering how hotels sell, distribute, and deliver guest experiences. As part of the new agreement, Íslandshótel will consolidate its direct booking and Global Distribution System (GDS) connectivity across 18 of its 19 properties into a centralized commerce platform designed to support future growth.
Built on SynXis CRS, the hotel group’s connected ecosystem will include Aven Booking Engine, Corporate/Agent Tool and GDS Distribution to grow its reach among leisure agencies and corporate travel management companies. By consolidating capabilities currently managed across multiple systems, Íslandshótel will simplify booking and distribution management while preserving key integrations across its existing technology environment.
Bringing our booking and distribution into one connected platform is an important step for us. Aven will help us simplify how we manage distribution across our portfolio, strengthen the booking experience for guests and travel partners and give us a flexible platform to support our continued growth.
Ásmundur Sævarsson, Chief Commercial Officer at Íslandshótel
By bringing booking and distribution together within a single platform, Íslandshótel will benefit from a more streamlined approach to managing demand across direct and indirect channels. Aven’s platform is designed to integrate with Íslandshótel’s existing technology stack, enabling the group to modernize the booking experience for agencies and guests while minimizing disruption to current operations.
Managing commerce across 18 properties and multiple booking channels requires a platform that can bring greater simplicity and consistency to the experience. By bringing GDS distribution and booking capabilities into a more connected ecosystem, we’re giving Íslandshótel a stronger foundation to serve guests and travel partners across channels while creating the flexibility to support its continued growth.
Gene Guhne, senior vice president of sales at Aven Hospitality
About Íslandshótel
Íslandshótel is Iceland’s largest hotel company, operating 19 hotels across the country. Its portfolio includes the Hotel Reykjavík and Fosshotel brands, as well as Hilton Reykjavík. Founded in 1992 and headquartered in Reykjavík, the privately held hospitality group serves leisure and business travelers, groups, and meetings and events customers across Iceland.
About Aven Hospitality
Aven Hospitality, formerly Sabre Hospitality, is an independent global technology and SaaS leader in the hospitality industry, powering how hotels sell, distribute, and deliver guest experiences. SynXis, the leading global hospitality commerce and distribution platform, coordinates hotel information across 600+ integrations to ensure accuracy, consistency, and competitiveness wherever travelers discover, compare, and book. Trusted by 35,000+ hotels across 190+ countries, Aven Hospitality serves as the connective layer behind many of the world’s most iconic brands, simplifying complexity behind the scenes so hoteliers can operate with confidence today and stay ready for what’s next.
About Íslandshótel
Íslandshótel is Iceland’s largest hotel company, operating 19 hotels across the country. Its portfolio includes the Hotel Reykjavík and Fosshotel brands, as well as Hilton Reykjavík. Founded in 1992 and headquartered in Reykjavík, the privately held hospitality group serves leisure and business travelers, groups, and meetings and events customers across Iceland.
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