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AI Hotel Rankings Change 45% of the Time, One Hotel Per Market Wins the Rest, Robotics Will Split the Industry in Two

Wednesday brought hard data showing ChatGPT's hotel recommendations are unstable and winner-take-most by market, a white paper arguing robotics will split hotels into automation winners and legacy properties forced out, and Actabl's HITEC argument for AI that admits what it doesn't know. Navan and Hilton's direct TMC connect, Aspen Hospitality's New York debut, and a record properties day from Punta Cana to Tuscany completed the session.

Actabl wants AI that won't make things up

We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with Jerimi Ford, Chief Innovation Officer at Actabl, and Rob Bahl, SVP AI Asset Management at Actabl, who'd recently joined the tech company from Marriott.

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