Wednesday brought IHG's SVP of Digital Direct Channels on why hotels must restructure content for AI-driven discovery and what Google-powered conversational search on IHG.com is already showing, hospitality.today's warning that ChatGPT Ads launch across 31 European countries next week but hotels can't buy them directly yet, and Pertlink on how Stripe's reported $7B acquisition of OpenRouter creates a vertically integrated AI billing stack that makes model routing costs opaque. Birmingham's 62.5% event-demand surge, Homo Hackabilis on social engineering attacks, and eight property announcements rounded out the session.