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AI Citation Share Is the New Distribution Battleground, Pertlink Maps 12 Months of AI Engineering Into Hotel Decisions, Europe Arrivals Up 5%

Thursday brought Curacity's argument that AI citation share, not query cost, is hospitality's next major distribution fight, Pertlink's translation of MIT AI engineering signals into a 12-month hotel readiness roadmap, and ETC data showing Europe arrivals up 5% year-to-date despite Middle East headwinds. Lighthouse's HITEC booth conversation on hiring AI rather than installing it, Fattal's first US acquisition, and a properties day spanning Kenya to San Sebastián rounded out the session.