Entrepreneurial senior leader with 20+ years of experience driving growth and transformation across digital, hospitality, and emerging tech sectors. Currently leading Digital & Direct Channels at IHG Hotels & Resorts — overseeing global reservations, customer care, and digital product ecosystems — with a focus on shaping the next era of AI-enabled, guest-centric hospitality. Proven track record of launching new markets, scaling high-performing global teams, and delivering multimillion-dollar efficiencies through modernization and data-driven innovation. Recent initiatives include supporting IHG's migration to cloud platforms, modernizing legacy platforms, and reimagining guest experiences and optimizing global operations within an ethical, secure and future- oriented AI framework. Empathetic, curious, and impact-driven — I’m passionate about blending high-tech and high-touch service, building partnerships across product, technology, and operations, and redefining how hospitality brands engage with guests in an AI-first world.