Chan Wai Sun is Regional Marketing Manager for Asia Pacific and the Middle East at Shiji Group, where he leads regional marketing initiatives focused on hospitality technology, brand strategy, content marketing, events, partnerships, and demand generation. Prior to joining Shiji, Wai Sun spent over seven years with The Ascott Limited, overseeing brand and loyalty marketing initiatives across a portfolio of global hospitality brands. His experience spans hospitality, e-commerce, technology, and brand management, having also held marketing positions with Lazada Group and other leading organizations. Wai Sun regularly collaborates with hospitality leaders, technology partners, and industry experts across Asia Pacific and the Middle East to explore topics including digital transformation, guest experience, loyalty, operational efficiency, AI, and the future of hotel technology.