HN World Panel

Driving direct bookings: Key priorities for your website

Undervalued and unloved, the brand websites of many hotel companies need more than a bit of care and attention. With travel finally taking off, what should hoteliers focus on to improve their direct websites in order to ensure they receive their fai...

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Digital Marketing in Hospitality

Driving direct bookings: Key priorities for your website

Should hotels look to diversify their income streams now?

Expedia Group CEO Peter Kern believes that 2023 will be the year that we stop predicting a travel recovery and actually start enjoying it. In an interview with Bloomberg, he said further: "Summer 2022 will be the busiest travel season ever." But aft...

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Revenue Optimization

Should hotels look to diversify their income streams now?

Is the new crop of OTAs a threat or an opportunity for hoteliers?

Uber became the latest player to enter the OTA space in its pursuit of the "seamless journey" with plans, which they just announced, to add flights, trains and hotels to its app, for the time being in the United Kingdom. This latest attempt to creat...

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Digital Marketing in Hospitality

Is the new crop of OTAs a threat or an opportunity for hoteliers?

Should GOPPAR be the New REVPAR?

It seems our industry is or at least it was prior to Covid addicted to REVPAR. But we all know that measuring REVPAR is only an indication of room revenue performance and has absolutely nothing to do with profit. With ever increasing reporting tools...

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Hospitality Financial Leadership

Should GOPPAR be the New REVPAR?

Where does the PMS sit in the new technology stack?

When it comes to hotel tech, we may all agree that PMSs are at the top of the food chain. It's semantically already in the name itself: a PMS is the SYSTEM used to MANAGE your PROPERTY. This gives the software connotations of centrality in operation...

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Information Technology

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Property Technology

Where does the PMS sit in the new technology stack?

30x30 target: Where does the Hotel Sector stand?

The High Ambition Coalition (HAC) for People and Nature, with over 85 member countries [1], is calling for a 30 x 30 target: a global endeavor by governments to safeguard 30% of the land and ocean areas by 2030 [2]. The initiative comes with growing...

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Sustainability in Hospitality

30x30 target: Where does the Hotel Sector stand?

Will OTA penetration come back to pre-COVID levels?

OTA penetration fell drastically during COVID-19 as travelers reached out directly to suppliers to allay safety concerns. But, as we return to the new normal, initial indications are that OTAs are regaining their dominant position within travel dist...

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Digital Marketing in Hospitality

Will OTA penetration come back to pre-COVID levels?

Sales, Marketing or RM? - Who will lead the new commercial team?

The question about who should lead the commercial effort has been a debate among hospitality professionals for a long time. Most hospitality leaders would agree that implementing Total Hotel Revenue Management has been more of a mythical destination...

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Revenue Optimization

Sales, Marketing or RM? - Who will lead the new commercial team?

Opportunities & setbacks for hotel storytelling... what works - what doesnt?

We are all aware of the many articles that stress the importance of storytelling by hotels. Today, we see some hotels and brands being active with blogs, posts on social media, and influencer initiatives.... a myriad of fragmented efforts on isolate...

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Digital Marketing in Hospitality

Opportunities & setbacks for hotel storytelling... what works - what doesnt?

The single biggest opportunity in digital marketing for hotels in 2022

As lockdowns start to lift, hotel bookings are beginning to pick up. Despite ongoing COVID concerns, people are eager to venture out again and this is very good news—as long as travel is managed responsibly, with effective preventative measures in p...

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Digital Marketing in Hospitality

The single biggest opportunity in digital marketing for hotels in 2022

HN World Panel

The HN World Panel is a thought-leadership platform where hospitality-industry leaders share insights, views, ideas and reactions on important issues and events currently affecting the hospitality business. Each panel is made up of a select group of experts, and industry leaders who, by invitation, contribute succinct commentary on viewpoints which are suggested by panel-champs.