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Willy Legrand

Professor of Hospitality Management at the IUBH International University

Willy Legrand

Dr. Willy Legrand is Professor of Hospitality Management at the IUBH School of Business and Management in Bad Honnef - Bonn, Germany. He combines undergraduate studies in Geography and Hospitality Management followed by an MBA with a specialization in Corporate Environmental Management. Prof. Legrand obtained his PhD from Manchester Metropolitan University, UK. He worked in the hospitality industry in Canada and Germany, before accepting a position at the International University Bad Honnef (IUBH) in Germany. He currently hold lectures on sustainable hospitality development and management, hospitality facilities management and marketing at undergraduate and graduate levels in Germany but also as a visiting professor at reputable universities in Singapore, India, Dubai, France, Peru and the United States. Prof. Legrand chaired sessions at the 2016 Sustainable and Social Entrepreneurship Enterprises Roundtable and the 2016 Entrepreneurship is Global Roundtable at Cornell University (presented by The Pillsbury Institute for Hospitality Entrepreneurship). He regularly participates at the Cornell Center for Hospitality Research (CHR) Sustainability Roundtables. Prof. Legrand is the lead author of Sustainability in the Hospitality Industry: Principles of Sustainable Operations (textbook’s 3rd edition released in 2016). He is the co-editor of Sustainable Hospitality and Tourism as Motors for Development: Case Studies from Developing Regions of the World and the co-editor of the Routledge Handbook of Sustainable Food and Gastronomy released in 2015. He is also a guest editor for special issue on Social Entrepreneurship in Hospitality from the International Journal of Contemporary Hospitality Management. Prof. Legrand was the recipient of the Emerald Literati Network Awards for Excellence 2015 for the paper titled “A survey of social entrepreneurial community-based hospitality and tourism initiatives in developing economies”. He is a researcher on the project Tourism, Wellbeing and Ecosystem Services (TObeWELL / ISCH Action IS1204) within the COST (European Cooperation in Science and Technology) network. He recently took part at the COP21 Climate Conference in Paris in December 2015 and regularly shares his views and findings via keynote speeches on the subject of sustainability management in the hospitality industry at international conferences.

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Insights by Willy Legrand (19)

Responsible travel: How do we make booking sustainable hotels easier?

Let customers review how sustainable a hotel is by having up to 5 green stars (on top of the existing star rating). Booking.com and TripAdvisor and other such platforms could adopt such a feature not just for hotels but other hospitality businesses too (If they do feature other types).

Growing Green – Funding, Investment and Finance in Eco-Hospitality: A Review

From advice on how to raise funds for eco-ventures to tips on how to pitch to investors, the organisers of The Glamping Show and International Glamping Business, in association with Eco Hotel Investment Summit bring out a timely report on the many possibilities to finance eco-businesses.

The 24 Hour Sustainable Hospitality Hackathon Vol. II: Highlight Report

Under the motto "It is time to collaborate, form bonds, share knowledge and solve problems", the second edition of the 24 Hour Sustainable Hospitality Hackathon took place at the end of December 2020.

Resiliency and Sustainability in Hospitality in 2021: Paving the Way Forward

From encouraging longer stays to energy-performance contracting, the hands-on advice and strategic guidance provided by seasoned experts are geared towards future-proofing our industry.
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