Willy Legrand

Professor of Hospitality Management at the IU International University of Applied Sciences, Germany

Willy Legrand

Dr. Willy Legrand is Professor of Hospitality Management at the IU International University of Applied Sciences in Germany since 2003. Over the past 15 years, he has established over two dozen undergraduate and graduate courses on sustainable development in tourism and hospitality management in Germany but also as a visiting professor at universities in China, Dubai, Singapore, France, India, Peru and the United States. Prof. Dr. Legrand is the lead author of Sustainability in the Hospitality Industry: Principles of Sustainable Operations, a leading textbook used across universities globally now in its 4th edition. He is the lead author of Social Entrepreneurship in the Hospitality Industry: Principles and Strategies for Change is a timely book addition tackling the many challenges facing the industry in the coming decade. Prof. Legrand is also the Guest Chief Editor of the Hotel Yearbook Sustainable Hospitality 2018 and 2020 Special Editions. Since 2019, he co-chairs the HospitalityNet World Panel on Sustainability in Hospitality. The panel tackles all sustainability issues (e.g. around energy, water, waste, food, facilities, communication, social, and strategy) and is supported by more than 90 industry professionals, consultants and scientific experts across many fields. The aim is to get sustainability anchored more than ever into the tourism and hospitality conversation and decision-making. Prof Legrand received the “Bridging the Gap” Award 2020 from the European Council on Hotel, Restaurant and Institutional Education (EuroCHRIE) for his work promoting close cooperation between the industry and academia.

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Insights by Willy Legrand (29)

Hospitality Supply Chains: Massive footprint or a force of good?

There is disagreement amongst researchers on the overall share of embodied carbon over the hotel building's total lifecycle emissions, and estimates range between 30% and 70%1,2. The remaining emissions are the so-called operational carbon from the daily operations.

The price of hotel sustainability: willing-to-stay and willing-to-pay?

Zero years to act. When climate scientists were recently asked(1) how many years we have left to act on the climate emergency, the answers were unequivocal: zero. That's right, zero years because critical tipping points are being reached as reported in a recent study published in BioScience(2).

Nature-Based Solutions for Urban Hotel Real Estate

Following the Dasgupta report on the Economics of Biodiversity earlier this year and the recent IPBES/IPCC report, it is clear that climate change and biodiversity collapse are two sides of the same coin.

The 24hr Sustainable Hospitality Hackathon Vol. III: Highlight Report

What actions must be undertaken by hotels and related businesses involved in the tourism value chain to restore ecosystems and contribute to the Sustainable Development Goals? 84 university students across four universities, two dozen experts and lecturers collaborate for 24 hours – The Highlights.

Hotel Decarbonisation: A Decision-Making Tool

Ahead of the UN Climate Change Conference COP26 in Glasgow this November 2021, a series of breakthroughs can be observed in terms of climate actions. Governments are aligning policies towards a carbon neutral future; advances in technologies are making solar and wind energy cheaper to produce compared to fossil fuel in many markets; and development of construction techniques makes it possible to build high-rises from timber in an increasingly urbanized world.
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