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Author

Willy Legrand

Professor of Hospitality Management at the IU International University of Applied Sciences, Germany

Willy Legrand

Dr. Willy Legrand is Professor of Hospitality Management at the IU International University of Applied Sciences in Germany since 2003. Over the past 15 years, he has established over two dozen undergraduate and graduate courses on sustainable development in tourism and hospitality management in Germany but also as a visiting professor at universities in China, Dubai, Singapore, France, India, Peru and the United States. Prof. Dr. Legrand is the lead author of Sustainability in the Hospitality Industry: Principles of Sustainable Operations, a leading textbook used across universities globally now in its 4th edition. He is the lead author of Social Entrepreneurship in the Hospitality Industry: Principles and Strategies for Change is a timely book addition tackling the many challenges facing the industry in the coming decade. Prof. Legrand is also the Guest Chief Editor of the Hotel Yearbook Sustainable Hospitality 2018 and 2020 Special Editions. Since 2019, he co-chairs the HospitalityNet World Panel on Sustainability in Hospitality. The panel tackles all sustainability issues (e.g. around energy, water, waste, food, facilities, communication, social, and strategy) and is supported by more than 90 industry professionals, consultants and scientific experts across many fields. The aim is to get sustainability anchored more than ever into the tourism and hospitality conversation and decision-making. Prof Legrand received the “Bridging the Gap” Award 2020 from the European Council on Hotel, Restaurant and Institutional Education (EuroCHRIE) for his work promoting close cooperation between the industry and academia.

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Insights by Willy Legrand (17)

Sustainability-Driven Legislation - Setting The Right Conditions For Hospitality? A Review Of Viewpoints

From single-use plastics to building efficiencies, from extended producer responsibility (EPR) to user-pays principle (UPP), regulations are an intricate component of how society governs environmental impacts.

Regenerative Hospitality: Sustainability, Experiences and Well-Being

How do we reinvent the hospitality industry that has been shaken to its core?

Regenerative Hospitality: Sustainability, Experiences and Well-Being | Willy Legrand | TEDxSUMAS

How do we reinvent the hospitality industry that has been shaken to its core? One way to do it is to take stock of the industry’s abilities and figuring out what works and what needs changing now to bounce forward post pandemic recommends Willy Legrand - he argues that the hospitality experience must go beyond the design of a trendy lobby or staff friendliness – it is about leaving the place better than you found it, and coming back home healthier, physically and spiritually, than when you left.

HFTP Europe Hangout: Key Hotel Technologies AddreLow Cost and Efficient

The pace of innovations in all field of sustainability increases (e.g. from energy efficiency to power generation, from waste management to production center for clean water and food), and the interconnectivity of new technologies may foster the needed shift in the hospitality industry towards addressing environmental and climate risks.

Responsible travel: How do we make booking sustainable hotels easier?

Determinants of travellers' choices when making a hotel booking have been researched from various angles by the academic community. A recent study published in the International Journal of Hospitality Management looked at the two stages of decision making (comparing various alternatives and identifying the optimal choice) and asked two key questions: (1) What are the key factors affecting consumers' consideration of alternatives? and (2) what are the key factors driving consumers' final choices? (Hu and Yang, 2019, p.
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