Commercial Convergence: Why the Future Hotel Won’t Have a Sales, Marketing, or Revenue Department
Opinion

Commercial Convergence: Why the Future Hotel Won’t Have a Sales, Marketing, or Revenue Department

For decades, hotels operated like finely tuned orchestras — every section knowing its role, every department mastering its part. Sales filled the rooms. Marketing built the story. Revenue optimized the price.

Muhammad Tanveer
Muhammad Tanveer
Author - The Sales Leadership Brief (Linkedin Newsletter)
Hashoo Group
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Sales & Marketing
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Revenue Management
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Muhammad Tanveer
by Muhammad Tanveer
2 January 2026Hashoo GroupSales & Marketing
Commercial Convergence: Why the Future Hotel Won’t Have a Sales, Marketing, or Revenue Department
Closing the personalization gap: Why hotels still struggle to connect online promises with offline reality
The Hotel Yearbook

Closing the personalization gap: Why hotels still struggle to connect online promises with offline reality

Hotels have perfected AI powered personalization online, yet the experience often falls flat on property because guest insights stay trapped in fragmented systems and are not translated into simple, actionable cues for front line teams. Floor explai...

IN2 Consulting
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Information Technology
Hotel Yearbook
HYB article by Floor Bleeker
1 January 2026IN2 ConsultingThe Hotel Yearbook 2026 - Annual Edition
Closing the personalization gap: Why hotels still struggle to connect online promises with offline reality
AI Adoption in Hospitality: Meet People Where They Are
The Hotel Yearbook

AI Adoption in Hospitality: Meet People Where They Are

AI may be rewriting hospitality’s playbook, but the toughest part of adoption is not the software, it is the quiet anxieties it triggers on the front line. By tracing three common fears that surface whenever AI enters the workplace, Lynn Zwibak show...

Zwibak | Commercial Strategy
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Sales & Marketing
Hotel Yearbook
HYB article by Lynn Zwibak
1 January 2026Zwibak | Commercial StrategyThe Hotel Yearbook 2026 - Annual Edition
AI Adoption in Hospitality: Meet People Where They Are
The Growth Code: Why Human Investment is the Ultimate Advantage in an AI Era
The Hotel Yearbook

The Growth Code: Why Human Investment is the Ultimate Advantage in an AI Era

As hotels race to automate, Tanja Stegmüller, co-founder of TRUSTmenti, makes the case that resilience will come from intentional hybridity: blending digital efficiency with human wisdom, global standards with local soul, and automation with empathy...

TRUSTmenti
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Human Resources
Hotel Yearbook
HYB article by Tanja Stegmüller
1 January 2026TRUSTmentiThe Hotel Yearbook 2026 - Annual Edition
The Growth Code: Why Human Investment is the Ultimate Advantage in an AI Era
Recent Appointments
Press Release

Hyatt Completes $2.0 Billion Sale of Playa’s Owned Real Estate Portfolio to Tortuga

Hyatt Hotels Corporation (the “Company”) (NYSE: H) today announced the closing of the sale of the real estate portfolio previously acquired from Playa Hotels & Resorts N.V. (“Playa”) to Tortuga Resorts (“Tortuga”), a premier real estate and asset ma...

Hyatt Hotels Corporation
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Real Estate & Investment
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Hyatt Completes $2.0 Billion Sale of Playa’s Owned Real Estate Portfolio to Tortuga31 December 2025HyattReal Estate & Investment
Hyatt Completes $2.0 Billion Sale of Playa’s Owned Real Estate Portfolio to Tortuga
Press Release

Register Now for HOTEL & SHOP PLUS 2026 in Shanghai.

Hotel & Shop Plus (HSP), Asia’s leading trade fair for the hospitality and commercial space industry, will return to the Shanghai New International Expo Center from March 31 to April 3, 2026. Organized by IM Sinoexpo, the 2026 edition promises to be...

Sinoexpo Informa Markets
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Sales & Marketing
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Miscellaneous
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Lodging Industry
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Market Segments
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Register Now for HOTEL & SHOP PLUS 2026 in Shanghai.31 December 2025Sinoexpo Informa MarketsSales & Marketing
Register Now for HOTEL & SHOP PLUS 2026 in Shanghai.