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Hotel Industry, Google Team Up To Help House First Responders

AHLA today announced a new collaboration with Google to expand the industry's efforts to meet the continued demand from first responders and healthcare workers for available hotel rooms. This joint effort comes two months after the launch of American Hotel & Lodging Association's (AHLA) "Hospitality for Hope," an initiative designed to match emergency and healthcare workers who require temporary housing with hotels during this unprecedented health crisis.

Does IT provide a strategic advantage?

View by Ramón Aragonés

"Nowadays IT is highly strategic for all industries, including hospitality – where the role of technology has grown significantly in the past decade. During the past few years, NH Hotel Group has made a relevant investment in technology, avoiding the archetypal IT approach that combines multiple systems and integrations that imply high maintenance costs, lack of flexibility, low quality of information, and inverse economies of scale."

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