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July is the Month for Bourbon

By Larry Mogelonsky - Principal, Hotel Mogel Consulting Ltd. & Chairman, LMA Communications Inc.

With the 4th of July come and gone, it seems only apt for this libation-centric article to discuss the spirit that is perhaps the quintessential American contribution to the world. Even though California and Oregon produce some spectacular wines and local craft beers that have taken the nation by storm, no other country on the planet makes bourbon.

How to transform your hotel's marketing with storytelling

By Stuart Dickinson - Freelance journalist, copywriter and media developer

And one of the most common ways we build these connections is through storytelling.We can apply the same concept to how we tell the story of a particular brand. How would you translate a day in the life of your hotel to people online?"Stories are deeply and fundamentally engaging to consumers, and because people can relate to stories, creating content with this in mind on your most important social platforms creates the basis for authentic conversations," says Darlene Rondeau, vice president of best practices at Leonardo.

HFTP and OpenTravel - Announce Newest Partnership in Systems Standards Horizon

The nonprofit groups, Hospitality Financial and Technology Professionals (HFTP(r)) and Open Travel Alliance (OpenTravel) have announced a partnership to accelerate the support of travel industry distribution standards, as well as the creation and adoption of hospitality technology standards across the entire spectrum of the global consumer travel experience.

Phocuswright Battleground: 16 of Travel's Most Innovative Companies Compete in One-Day Event

Phocuswright Innovation PlatformBattleground: The AmericasSeptember 12, 2017The Plug and Play CenterSunnyvale, CASunnyvale, CA -- Phocuswright has created a stand-alone Battleground event. Debuting September 12 at the Plug and Play Tech Center, the world's largest startup accelerator, 16 finalists will compete for a chance to take the stage at the annual Phocuswright Conference in November.