All Latest News
Page 1 of 5,072

Using Outdoor Elements to Improve Hotel Design

By Victoria Lim - Freelance Lifestyle Writer

Using Bold ColorsThe fastest and easiest way to make an impression is with the help of colors. Colors can influence people's decisions on a subconscious level better than anything else. Combine that with the fact that you can easily make a statement by coloring your exterior walls in a certain way, especially since it's becoming more important to focus on the lifestyle with all the millennials that are looking to travel.

6 Things that I Learned in the first week of my MBA at UET International and personal reflections on them

By Alexia Charoupa - Creator of The Storytelling Hotel

1. It's the value proposition that you offer, not the price.And money does not assume such a big role in decision-making when is connected to emotions, when, in other words, money is psychology.Hence, the interesting bid is how we are mixing different elements, package them in the price and give value to the customer by satisfying his needs:A premium priced hospitality offer reflects that it is a product with a high distinction value, a high-end product and this very high price of it communicates and signals a psychological message to the guest: the higher the price, the higher the value (Batra, 1999, p.