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Your Top 10 Digital Marketing New Year's Resolutions for 2019

By Kerryn Gower - Marketing Coordinator at HEBS Digital

With new technology and digital innovations announced daily, it can seem overwhelming for hoteliers to stay on top of trends and work them into their own strategies. With voice search and AI, omnichannel marketing, and the use of influencers on the rise, hoteliers have the opportunity to reach potential guests at more touchpoints than ever before.

Hotel guests deserve fair transparency

By Jan Lundborg - Chief Commercial Optimization Officer, Scandic

Scandic Hotels is working with a large number of contracted B2B leisure partners which account for less than 10% of our business. We are happy to see that the Nordic countries are receiving increasing amounts of attention from leisure travelers in general, both intra-Nordic & internationally, and suppliers packaging tours into the Nordics contribute significantly to that development.