Brand Marketing Filter The Hotel Yearbook Can we please not say Hybrid, please Hybrid is hospitality’s buzzword du jour—but what if it’s a dead end? Matthias Huettebraeuker, Hospitality Strategist & Senior Executive Advisor, argues that "hybrid" represents terminal thinking, not transformation. Instead of reassembling old boxe... Matthias Huettebraeuker More in this category Brand Marketing The Hotel Yearbook Intentional Hybridity: Designing with Passion Drawing on Kerten Hospitality’s methodology and case studies, Marloes Knippenberg shows how purpose led frameworks, deep local engagement, and embedded ESG can create scalable projects that stay authentic, coherent, and adaptive as guest expectation... Kerten Hospitality More in this category Brand Marketing Press Release Banyan Group Unveils New Residential Brand: Bellaguna Banyan Group, a pioneer in purpose-driven hospitality and upscale branded residences is proud to announce the launch of Bellaguna, its newest residential brand. Banyan Group More from this brand Bellaguna ResidencesMore in this category Brand MarketingMore in this category Supply Construction More like this Press Release W Hotels Introduces a New Season of Hotel Tales: a Global Storytelling Series Spanning Music, Taste, Culture, and Connection W Hotels, part of Marriott Bonvoy’s global portfolio of over 30 extraordinary brands, unveils the global rollout of the newest season of Hotel Tales, an editorial-documentary series revealing the spontaneous moments that can only occur across the br... Marriott International, Inc. More from this brand W HotelsMore in this category Sales & MarketingMore in this category Brand Marketing More like this Press Release Holiday Inn Commemorates 50 Years in Greater China, Unveils its Next-Generation Brand Evolution IHG Hotels & Resorts’ (IHG) Holiday Inn brand unveiled its Greater China 50th-Anniversary Commemorative Brand Book, bringing its year-long celebration of five decades in the region to a meaningful conclusion. The brand also launched Holiday Inn’s ne... IHG Hotels & Resorts More from this brand Holiday InnMore in this category Brand MarketingMore in this category Market Segments More like this Supplier News Pertlink Unveils New Brand Identity and Leads the Industry Toward Practical AI for Hospitality Pertlink today announced the launch of its new brand identity and a strategic evolution of its business, marking the next chapter in its 25-year track record of delivering award-winning, industry-defining technology and transformation projects for t... Pertlink Limited More in this category Brand MarketingMore in this category Innovation More like this Press Release Will AI Kill Your Brand? 8 Shifts to Build Winning Brands in the AI Era Will AI kill your brand, or can it help you build a stronger one? In this webinar, Youri Sawerschel, Founder of Creative Supply, breaks down eight key shifts that are reshaping brand management in the AI era, from identity and storytelling to custom... Creative Supply More in this category Brand MarketingMore in this category Chatbots, Robotics & AI More like this Editorial Swire Hotels: “Houses, Not Hotels” and the Art of Staying Different Swire Hotels has built two distinct hospitality propositions: Upper House, shaped around a residential luxury ethos, and EAST, a lifestyle business hotel designed for guests who value informality, community, and choice. In this Brand Insiders conver... Swire Hotels More in this category Brand MarketingMore in this category Innovation More like this Video Innovating Asian Hospitality with Dean Winter, Managing Director for Upper House and EAST Hotels Swire Hotels, a subsidiary of Swire Properties, operates two distinct brands: Upper House and EAST. In this Brand Insiders conversation, Managing Director Dean Winter explains how Swire’s "thinking differently mindset" shows up in practical ways, fr... Swire Hotels More videos in Insiders More videos in HntvMore in this category Brand MarketingMore in this category Innovation Press Release Aahaasa Collection Debuts in Sri Lanka: a New Circuit of Soulful Boutique Sanctuaries - Transformative Odysseys Shaped by Landscape, Culture, and Emotion What began as a quiet family dream in 2017 has evolved into Sri Lanka’s newest luxury boutique hospitality brand: Aahaasa Collection. Rooted in the ethos of “Infinite Horizons, Transformative Journeys, Rooted in Nature” and elevating Sri Lankan hosp... Aahaasa Collection More in this category Brand MarketingMore in this category Supply Construction More like this The Hotel Yearbook 2026 Converging Forces – The Future is Hybrid by Design Explore Your content on Hospitality Net? Hospitality Net membership explained
The Hotel Yearbook Can we please not say Hybrid, please Hybrid is hospitality’s buzzword du jour—but what if it’s a dead end? Matthias Huettebraeuker, Hospitality Strategist & Senior Executive Advisor, argues that "hybrid" represents terminal thinking, not transformation. Instead of reassembling old boxe... Matthias Huettebraeuker More in this category Brand Marketing
The Hotel Yearbook Intentional Hybridity: Designing with Passion Drawing on Kerten Hospitality’s methodology and case studies, Marloes Knippenberg shows how purpose led frameworks, deep local engagement, and embedded ESG can create scalable projects that stay authentic, coherent, and adaptive as guest expectation... Kerten Hospitality More in this category Brand Marketing
Press Release Banyan Group Unveils New Residential Brand: Bellaguna Banyan Group, a pioneer in purpose-driven hospitality and upscale branded residences is proud to announce the launch of Bellaguna, its newest residential brand. Banyan Group More from this brand Bellaguna ResidencesMore in this category Brand MarketingMore in this category Supply Construction More like this
Press Release W Hotels Introduces a New Season of Hotel Tales: a Global Storytelling Series Spanning Music, Taste, Culture, and Connection W Hotels, part of Marriott Bonvoy’s global portfolio of over 30 extraordinary brands, unveils the global rollout of the newest season of Hotel Tales, an editorial-documentary series revealing the spontaneous moments that can only occur across the br... Marriott International, Inc. More from this brand W HotelsMore in this category Sales & MarketingMore in this category Brand Marketing More like this
Press Release Holiday Inn Commemorates 50 Years in Greater China, Unveils its Next-Generation Brand Evolution IHG Hotels & Resorts’ (IHG) Holiday Inn brand unveiled its Greater China 50th-Anniversary Commemorative Brand Book, bringing its year-long celebration of five decades in the region to a meaningful conclusion. The brand also launched Holiday Inn’s ne... IHG Hotels & Resorts More from this brand Holiday InnMore in this category Brand MarketingMore in this category Market Segments More like this
Supplier News Pertlink Unveils New Brand Identity and Leads the Industry Toward Practical AI for Hospitality Pertlink today announced the launch of its new brand identity and a strategic evolution of its business, marking the next chapter in its 25-year track record of delivering award-winning, industry-defining technology and transformation projects for t... Pertlink Limited More in this category Brand MarketingMore in this category Innovation More like this
Press Release Will AI Kill Your Brand? 8 Shifts to Build Winning Brands in the AI Era Will AI kill your brand, or can it help you build a stronger one? In this webinar, Youri Sawerschel, Founder of Creative Supply, breaks down eight key shifts that are reshaping brand management in the AI era, from identity and storytelling to custom... Creative Supply More in this category Brand MarketingMore in this category Chatbots, Robotics & AI More like this
Editorial Swire Hotels: “Houses, Not Hotels” and the Art of Staying Different Swire Hotels has built two distinct hospitality propositions: Upper House, shaped around a residential luxury ethos, and EAST, a lifestyle business hotel designed for guests who value informality, community, and choice. In this Brand Insiders conver... Swire Hotels More in this category Brand MarketingMore in this category Innovation More like this
Video Innovating Asian Hospitality with Dean Winter, Managing Director for Upper House and EAST Hotels Swire Hotels, a subsidiary of Swire Properties, operates two distinct brands: Upper House and EAST. In this Brand Insiders conversation, Managing Director Dean Winter explains how Swire’s "thinking differently mindset" shows up in practical ways, fr... Swire Hotels More videos in Insiders More videos in HntvMore in this category Brand MarketingMore in this category Innovation
Press Release Aahaasa Collection Debuts in Sri Lanka: a New Circuit of Soulful Boutique Sanctuaries - Transformative Odysseys Shaped by Landscape, Culture, and Emotion What began as a quiet family dream in 2017 has evolved into Sri Lanka’s newest luxury boutique hospitality brand: Aahaasa Collection. Rooted in the ethos of “Infinite Horizons, Transformative Journeys, Rooted in Nature” and elevating Sri Lankan hosp... Aahaasa Collection More in this category Brand MarketingMore in this category Supply Construction More like this