Brand Marketing Filter The Hotel Yearbook Top 10 Branding Trends for 2026 Sean Danson, Founder and CEO of New Pantheon, maps out ten branding shifts that will define hospitality in 2026, from regenerative hospitality and AI-as-infrastructure to immersive storyworlds and quiet, conscious luxury. He argues that the stronges... New Pantheon More in this category Brand Marketing The Hotel Yearbook Forget infinity pools. Cultural capital is luxury’s real advantage. Youri Sawerschel, Founder of Creative Supply, warns that luxury hotels are drifting into sameness and that infinity pools, marble lobbies, and “local experiences” are no longer enough to justify a premium. He argues that in an AI-fuelled copy-paste ... Creative Supply More in this category Brand Marketing The Hotel Yearbook Can we please not say Hybrid, please Hybrid is hospitality’s buzzword du jour—but what if it’s a dead end? Matthias Huettebraeuker, Hospitality Strategist & Senior Executive Advisor, argues that "hybrid" represents terminal thinking, not transformation. Instead of reassembling old boxe... Matthias Huettebraeuker More in this category Brand Marketing The Hotel Yearbook Intentional Hybridity: Designing with Passion Drawing on Kerten Hospitality’s methodology and case studies, Marloes Knippenberg shows how purpose led frameworks, deep local engagement, and embedded ESG can create scalable projects that stay authentic, coherent, and adaptive as guest expectation... Kerten Hospitality More in this category Brand Marketing The Hotel Yearbook It’s the end of the brand as we know it Hospitality Strategist Matthias Huettebraeuker discusses the convergence of brands in the lifestyle segments and how shared ideals lead to lost appeals. He propagates a return to the „personality brand“ as a radically human approach to hospitality, ... Matthias Huettebraeuker More in this category Brand Marketing The Hotel Yearbook Engaging customers with themed hospitality experiences EHL Hospitality Business School More in this category Brand Marketing The Hotel Yearbook Creating communities one hotel at a time Accor’s Gaurav Bhushan reports a positive outlook for the current year compared to the first quarter of last year. The company is forecasting a growth of 5-10% this year, with the UK and France expected to be strong. Accor recently underwent a corpo... Ennismore More in this category Brand Marketing The Hotel Yearbook 2026 Converging Forces – The Future is Hybrid by Design Explore Your content on Hospitality Net? Hospitality Net membership explained
The Hotel Yearbook Top 10 Branding Trends for 2026 Sean Danson, Founder and CEO of New Pantheon, maps out ten branding shifts that will define hospitality in 2026, from regenerative hospitality and AI-as-infrastructure to immersive storyworlds and quiet, conscious luxury. He argues that the stronges... New Pantheon More in this category Brand Marketing
The Hotel Yearbook Forget infinity pools. Cultural capital is luxury’s real advantage. Youri Sawerschel, Founder of Creative Supply, warns that luxury hotels are drifting into sameness and that infinity pools, marble lobbies, and “local experiences” are no longer enough to justify a premium. He argues that in an AI-fuelled copy-paste ... Creative Supply More in this category Brand Marketing
The Hotel Yearbook Can we please not say Hybrid, please Hybrid is hospitality’s buzzword du jour—but what if it’s a dead end? Matthias Huettebraeuker, Hospitality Strategist & Senior Executive Advisor, argues that "hybrid" represents terminal thinking, not transformation. Instead of reassembling old boxe... Matthias Huettebraeuker More in this category Brand Marketing
The Hotel Yearbook Intentional Hybridity: Designing with Passion Drawing on Kerten Hospitality’s methodology and case studies, Marloes Knippenberg shows how purpose led frameworks, deep local engagement, and embedded ESG can create scalable projects that stay authentic, coherent, and adaptive as guest expectation... Kerten Hospitality More in this category Brand Marketing
The Hotel Yearbook It’s the end of the brand as we know it Hospitality Strategist Matthias Huettebraeuker discusses the convergence of brands in the lifestyle segments and how shared ideals lead to lost appeals. He propagates a return to the „personality brand“ as a radically human approach to hospitality, ... Matthias Huettebraeuker More in this category Brand Marketing
The Hotel Yearbook Engaging customers with themed hospitality experiences EHL Hospitality Business School More in this category Brand Marketing
The Hotel Yearbook Creating communities one hotel at a time Accor’s Gaurav Bhushan reports a positive outlook for the current year compared to the first quarter of last year. The company is forecasting a growth of 5-10% this year, with the UK and France expected to be strong. Accor recently underwent a corpo... Ennismore More in this category Brand Marketing
