Matthias Huettebraeuker

Matthias Huettebraeuker is an independent Hospitality Strategist and Executive Advisor. His current work revolves around hospitality, real estate-based ecosystems, the future of work, future cities & living. He is supporting independent owners, international brands, and real estate developers in creating strategy, steering innovation, building brands, shaping products, bringing insight into the organization, and in sparring roles to business and innovation leaders. He has worked on some of the industry’s greatest success stories, including Design Hotels, citizenM, and 25hours, as well as global giants such as BMW, Lufthansa, and adidas. He is based in Munich.