Author Bio

Youri Sawerschel

Founder of Creative Supply & Brand Strategist

Youri Sawerschel is a Branding Expert and Founder of Creative Supply, a strategic branding agency based in Zurich. Solicited for his creative thinking skills, Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. Youri is also the author of dozens of articles on the topics of brand strategy and entrepreneurship and is a lecturer at ESSEC Business School in Paris and Geneva School of Business (HEG).

Articles by Youri Sawerschel (7)

Casa Bonay, the next Ace hotel?

The hotel Casa Bonay, which opened in Barcelona, 2016, was founded by Ines Miro-Sans. But, in reality, the hotel is a collaboration between designers, artists, chefs, coffee roasters, architects, and more. It was on returning to her native Barcelona, after three years working ...