Meng-Mei (Maggie) Chen
Assistant Professor at Ecole hôtelière de Lausanne
Dr. Meng-Mei Chen (Ph.D., University of Surrey, the UK) is an Assistant Professor in Marketing at the Ecole hôtelière de Lausanne, Switzerland (University of Applied Sciences of Western Switzerland). She is an expert in the hospitality and tourism industry, and stays close to industry practitioners through consulting projects and presentations in international conferences. Dr. Chen’s research interests include online customer decision making processes, digital marketing, mobile marketing, distribution channel marketing, and consumer behavior.