Author
Author Bio

Meng-Mei (Maggie) Chen

Assistant Professor at Ecole hôtelière de Lausanne

Dr. Meng-Mei Chen (Ph.D., University of Surrey, the UK) is an Assistant Professor in Marketing at the Ecole hôtelière de Lausanne, Switzerland (University of Applied Sciences of Western Switzerland). She is an expert in the hospitality and tourism industry, and stays close to industry practitioners through consulting projects and presentations in international conferences. Dr. Chen’s research interests include online customer decision making processes, digital marketing, mobile marketing, distribution channel marketing, and consumer behavior. 

Views by Meng-Mei (Maggie) Chen (1)

Is Airbnb Hotelier’s Friend or Foe?

After the recent acquisition of HotelTonight, If there were any doubt as to Airbnb's true intentions of entering the OTA space and start aggressively competing with online travel agency giants such as Booking Holdings and Expedia, they need to be laid to rest immediately.

Articles by Meng-Mei (Maggie) Chen (4)