The Future of Hotel Branding: How AI is Powering a Design Revolution
Opinion

The Future of Hotel Branding: How AI is Powering a Design Revolution

Over the summer, a pink yacht docked off Marassi Marina in Egypt’s North Coast offering on-board beauty services by the Egyptian brand, Beauty 911 had appeared on my Instagram feed. I had no plans of going to Egypt but within minutes of seeing this ...

Sarah Jarnicki
Sarah Jarnicki
Creator of BrandClave
BrandClave
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Brand Marketing
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Innovation
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Chatbots, Robotics & AI
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Sarah Jarnicki
by Sarah Jarnicki
20 October 2025BrandClaveBrand Marketing
The Future of Hotel Branding: How AI is Powering a Design Revolution
Hospitality with personality: how to scale authenticity
Opinion

Hospitality with personality: how to scale authenticity

Some hotel brands stand out the moment you land on their website. Staypineapple is one of them. Known for its irreverent tone, personal touches and community feel, the brand has built something that can’t be manufactured: a culture of genuine connec...

Tom Brown
Tom Brown
Senior Copywriter at Mews
Mews Systems Ltd
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Property Technology
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Lodging Industry
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Guest Experience
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Tom Brown
by Tom Brown
9 October 2025Mews Systems LtdBrand Marketing
Hospitality with personality: how to scale authenticity
Still Pitch Slapping? Let’s Fix Your Hotel Tech Sales in 2025
Opinion

Still Pitch Slapping? Let’s Fix Your Hotel Tech Sales in 2025

Look, I love this industry. I’ve spent decades helping hotel tech companies break through the noise. But there’s one thing we have to talk about: the pitch slap epidemic.

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
Lure Agency
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Sales & Marketing
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Email marketing
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Cory Falter
by Cory Falter
6 August 2025Lure AgencyBrand Marketing
Still Pitch Slapping? Let’s Fix Your Hotel Tech Sales in 2025
Lighting Up Hospitality with AI
Opinion

Lighting Up Hospitality with AI

If you’re in hotel media and communications—part storyteller, part strategist, part brand builder—you likely thrive when 1000 things come at you at once. The work spans digital campaigns, brand storytelling, content creation, social strategy, reputa...

Kirsten Mosco, CHDM
Kirsten Mosco, CHDM
Vice President of Media and Communications
Newport Hospitality Group
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Lodging Industry
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Digital Marketing
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Kirsten Mosco, CHDM
by Kirsten Mosco, CHDM
11 July 2025Newport Hospitality GroupBrand Marketing
Lighting Up Hospitality with AI
The CMO vs CFO Budget battle
Opinion

The CMO vs CFO Budget battle

Recently I was reading some McKinsey and Google studies about “the effectiveness of marketing” and CMO/CEO issues. It’s a recurring boardroom drama: CMOs defending budgets while CFOs quietly (or not-so-quietly) ask for cuts. And it’s almost always f...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Finance
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Martin Soler
by Martin Soler
10 July 2025Soler & AssociatesBrand Marketing
The CMO vs CFO Budget battle
Lead Drought Got You Parched? Here’s How We Refill the Hotel Sales Pipeline
Opinion

Lead Drought Got You Parched? Here’s How We Refill the Hotel Sales Pipeline

Booked, Busy, and AI-Ready: The New Playbook for Hotel Group Sales Success If you’ve noticed a slowdown in inbound RFPs lately, you’re not imagining things. In fact, you’re likely in the middle of what I call the Great Lead Drought of Hospitality. I...

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
Lure Agency
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Sales & Marketing
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Digital Marketing
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Brand Marketing
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Innovation
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Cory Falter
by Cory Falter
8 July 2025Lure AgencyBrand Marketing
Lead Drought Got You Parched? Here’s How We Refill the Hotel Sales Pipeline