The Brand Name Myth
Opinion

The Brand Name Myth

One of the most common conversations I have with founders is about brand names. What to call the company, how much meaning it should have, whether it needs to be clever, memorable, descriptive. I get it. I’ve been there myself, naming things is hard...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
More in this category
CRM & Loyalty
More in this category
Public Relations
More in this category
Reputation Management
More in this category
Brand Marketing
More like this
Martin Soler
by Martin Soler
6 November 2025Soler & AssociatesBrand Marketing
The Brand Name Myth
Re-Imagining The Outdoors: Building Hospitality Brands at The Gateway to Nature
Opinion

Re-Imagining The Outdoors: Building Hospitality Brands at The Gateway to Nature

There is a distinct magic in stepping outside and being instantly immersed in nature. For many travelers, the draw of the outdoors isn’t just about escaping the city or disconnecting from screens; it’s about a deeper sense of freedom, possibility, a...

Matthew Mering
Matthew Mering
Executive Vice President of Hospitality at Waterton
Waterton
More in this category
Sales & Marketing
More in this category
Brand Marketing
More in this category
Market Segments
More like this
Matthew Mering
by Matthew Mering
3 November 2025WatertonBrand Marketing
Re-Imagining The Outdoors: Building Hospitality Brands at The Gateway to Nature
How Hotels Can Turn Black Friday Into a Revenue Growth Opportunity
Opinion

How Hotels Can Turn Black Friday Into a Revenue Growth Opportunity

Black Friday is coming, a global sales event that every traveler notices. For many regions, it coincides with the low season, creating both a challenge and an opportunity.

Anna Belash
Anna Belash
Chief Marketing Officer at Exely
Exely
More in this category
Social Media
More in this category
Digital Marketing
More in this category
Advertising
More in this category
Brand Marketing
More like this
Anna Belash
by Anna Belash
30 October 2025ExelyBrand Marketing
How Hotels Can Turn Black Friday Into a Revenue Growth Opportunity
Unlimited Content, Unlimited Boredom?
Opinion

Unlimited Content, Unlimited Boredom?

There’s something paradoxical about our times. We are entering an era of unlimited content. AI is generating articles, videos, music, animations (Sora and others are opening up new visual glut/slop - let’s just call it streams). But despite this tid...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
More in this category
Sales & Marketing
More in this category
Advertising
More in this category
Brand Marketing
More in this category
Content Marketing
More like this
Martin Soler
by Martin Soler
30 October 2025Soler & AssociatesBrand Marketing
Unlimited Content, Unlimited Boredom?
From Hospitality to Monetization: The Identity Crisis of the Big Brands
Opinion

From Hospitality to Monetization: The Identity Crisis of the Big Brands

There was a time when booking on a hotel brand’s website truly meant something. It meant trust. It meant consistency. It meant a promise delivered. If you chose Hilton, you knew what Hilton stood for. If you picked Marriott, you knew exactly what ki...

Pedro Colaco
Pedro Colaco
CEO at GuestCentric Systems
GuestCentric Systems
More in this category
Sales & Marketing
More in this category
Boutique & Lifestyle
More in this category
Lodging Industry
More in this category
Brand Marketing
More like this
Pedro Colaco
by Pedro Colaco
22 October 2025GuestCentric SystemsBrand Marketing
From Hospitality to Monetization: The Identity Crisis of the Big Brands
The Future of Hotel Branding: How AI is Powering a Design Revolution
Opinion

The Future of Hotel Branding: How AI is Powering a Design Revolution

Over the summer, a pink yacht docked off Marassi Marina in Egypt’s North Coast offering on-board beauty services by the Egyptian brand, Beauty 911 had appeared on my Instagram feed. I had no plans of going to Egypt but within minutes of seeing this ...

Sarah Jarnicki
Sarah Jarnicki
Creator of BrandClave
BrandClave
More in this category
Brand Marketing
More in this category
Innovation
More in this category
Chatbots, Robotics & AI
More like this
Sarah Jarnicki
by Sarah Jarnicki
20 October 2025BrandClaveBrand Marketing
The Future of Hotel Branding: How AI is Powering a Design Revolution
Hospitality with personality: how to scale authenticity
Opinion

Hospitality with personality: how to scale authenticity

Some hotel brands stand out the moment you land on their website. Staypineapple is one of them. Known for its irreverent tone, personal touches and community feel, the brand has built something that can’t be manufactured: a culture of genuine connec...

Tom Brown
Tom Brown
Senior Copywriter at Mews
Mews Systems Ltd
More in this category
Property Technology
More in this category
Lodging Industry
More in this category
Brand Marketing
More in this category
Guest Experience
More like this
Tom Brown
by Tom Brown
9 October 2025Mews Systems LtdBrand Marketing
Hospitality with personality: how to scale authenticity