How AI is Redefining Hotel Marketing and Why It’s Time to Catch Up

In recent years, artificial intelligence (AI) has moved from buzzword to business essential. From revenue management to guest communication, AI is already reshaping how hotels operate. But one area where its impact is truly transformative — and stil...

Savina Karaivanova

Marketing & Product Strategist

Userguest

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Search Marketing

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Digital Marketing

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Advertising

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Chatbots, Robotics & AI

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Opinion

Triptease Date Boost: Automatically focus marketing on your priority dates

Every hotelier knows the frustration of hard-to-fill dates, whether they be midweek lulls or seasonal dips. That’s why we’ve built Triptease Date Boost, our new feature that gives you more control over your priority dates and helps you fill more roo...

Genevieve Horchler

Product Marketing Manager

Triptease

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Revenue Management

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Travel Technology

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Advertising

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Innovation

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Opinion

How Local Activations and Community Engagement Drive Hotel Success

I used to treat ADR and RevPAR as gospel—twin pillars holding up the temple of “successful” hotel management. Then a six‑year‑old shuffled into our lobby, laced his fingers through Santa’s glove, and whispered that we were the only place he’d get to...

Mychal Milian

General Manager / Complex Director of Operations of the Marriott and AC Hotel Fort Lauderdale Airport

Marriott

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Sales & Marketing

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Advertising

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Opinion

The CMO vs CFO Budget battle

Recently I was reading some McKinsey and Google studies about “the effectiveness of marketing” and CMO/CEO issues. It’s a recurring boardroom drama: CMOs defending budgets while CFOs quietly (or not-so-quietly) ask for cuts. And it’s almost always f...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Finance

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Sales & Marketing

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Advertising

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Brand Marketing

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Opinion

Don’t overthink AI: Just do it.

I’m quite sure that one day someone asked “So… where do we start with this computer thing?” The answer was: anywhere. Some people opened Lotus 1-2-3 some people did graphic design, some wrote a letter. The point wasn’t the starting point, it was the...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Information Technology

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Digital Marketing

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Advertising

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Content Marketing

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Opinion

The Shift in Hotel Visual Marketing: Why Emotion, Movement, and Drone Storytelling Are Defining 2025

The biggest one is emotional presence. In 2025, guests no longer respond to static perfection — they seek atmosphere. They want to feel what it’s like to be there before they ever arrive. That’s why we’re seeing a shift away from traditional photogr...

Olha Kotova

Freelance Travel Content Creator & Hotel Collaborator

Olha Kotova

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Sales & Marketing

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Advertising

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Innovation

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Opinion

Reclaim lost revenue: How hotel retargeting ads capture direct bookings

Most travelers don’t book a hotel on their first visit to a website. Instead, they bounce between tabs, compare rates, and disappear without a trace. Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competit...

Lana Cook

Content Marketing Manager at Cloudbeds

Cloudbeds

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Sales & Marketing

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Digital Marketing

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Advertising

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Opinion

Google’s commission-based hotel ads are gone: What this means for your hotel

Google officially ended commission-based bidding for hotel ads as of February 20, 2025. In short, the way hoteliers pay for Google ads that generate bookings changed. What does this mean for you? And how can platforms like Mews help you stay lucrati...

Kristina Liebute

Marketing Content Writer at Mews

Mews

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Sales & Marketing

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Digital Marketing

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Advertising

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Opinion

PMax for Travel Goals: Maximizing direct bookings with AI-powered ads

In the battle for direct bookings, hotels face intense competition from OTAs’ marketing power in the online space. In 2024, the four largest players—Expedia Group, Booking Holdings, Airbnb, and Trip.com Group—spent $17.8 billion on sales and marketi...

Lana Cook

Content Writer at Cloudbeds

Cloudbeds

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Lodging Industry

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Advertising

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Opinion

A New Digital Sheriff in Town: How Generative AI is Reshaping Hotel Marketing

Hotel operators have only recently begun mastering digital marketing to effectively reach consumers. Just as many are catching their breath, a new revolution is well underway.

Jon Peck

President of Peck Hotel Consulting and active Consultant with Cayuga Hospitality Consultants

Cayuga Hospitality Consultants

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Search Marketing

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Advertising

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Chatbots, Robotics & AI

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