How Hotels Can Turn Black Friday Into a Revenue Growth Opportunity

Black Friday is coming, a global sales event that every traveler notices. For many regions, it coincides with the low season, creating both a challenge and an opportunity.

Anna Belash

Chief Marketing Officer at Exely

Exely

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Social Media

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Digital Marketing

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Advertising

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Brand Marketing

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Opinion

Unlimited Content, Unlimited Boredom?

There’s something paradoxical about our times. We are entering an era of unlimited content. AI is generating articles, videos, music, animations (Sora and others are opening up new visual glut/slop - let’s just call it streams). But despite this tid...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Sales & Marketing

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Advertising

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Brand Marketing

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Content Marketing

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Opinion

How AI is Redefining Hotel Marketing and Why It’s Time to Catch Up

In recent years, artificial intelligence (AI) has moved from buzzword to business essential. From revenue management to guest communication, AI is already reshaping how hotels operate. But one area where its impact is truly transformative — and stil...

Savina Karaivanova

Marketing & Product Strategist

Userguest

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Search Marketing

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Digital Marketing

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Advertising

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Chatbots, Robotics & AI

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Opinion

Triptease Date Boost: Automatically focus marketing on your priority dates

Every hotelier knows the frustration of hard-to-fill dates, whether they be midweek lulls or seasonal dips. That’s why we’ve built Triptease Date Boost, our new feature that gives you more control over your priority dates and helps you fill more roo...

Genevieve Horchler

Product Marketing Manager

Triptease

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Revenue Management

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Travel Technology

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Advertising

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Innovation

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Opinion

How Local Activations and Community Engagement Drive Hotel Success

I used to treat ADR and RevPAR as gospel—twin pillars holding up the temple of “successful” hotel management. Then a six‑year‑old shuffled into our lobby, laced his fingers through Santa’s glove, and whispered that we were the only place he’d get to...

Mychal Milian

General Manager / Complex Director of Operations of the Marriott and AC Hotel Fort Lauderdale Airport

Marriott

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Sales & Marketing

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Advertising

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Opinion

The CMO vs CFO Budget battle

Recently I was reading some McKinsey and Google studies about “the effectiveness of marketing” and CMO/CEO issues. It’s a recurring boardroom drama: CMOs defending budgets while CFOs quietly (or not-so-quietly) ask for cuts. And it’s almost always f...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Finance

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Sales & Marketing

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Advertising

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Brand Marketing

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Opinion

Don’t overthink AI: Just do it.

I’m quite sure that one day someone asked “So… where do we start with this computer thing?” The answer was: anywhere. Some people opened Lotus 1-2-3 some people did graphic design, some wrote a letter. The point wasn’t the starting point, it was the...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Information Technology

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Digital Marketing

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Advertising

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Content Marketing

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Opinion

The Shift in Hotel Visual Marketing: Why Emotion, Movement, and Drone Storytelling Are Defining 2025

The biggest one is emotional presence. In 2025, guests no longer respond to static perfection — they seek atmosphere. They want to feel what it’s like to be there before they ever arrive. That’s why we’re seeing a shift away from traditional photogr...

Olha Kotova

Freelance Travel Content Creator & Hotel Collaborator

Olha Kotova

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Sales & Marketing

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Advertising

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Innovation

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Opinion

Reclaim lost revenue: How hotel retargeting ads capture direct bookings

Most travelers don’t book a hotel on their first visit to a website. Instead, they bounce between tabs, compare rates, and disappear without a trace. Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competit...

Lana Cook

Content Marketing Manager at Cloudbeds

Cloudbeds

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Sales & Marketing

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Digital Marketing

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Advertising

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Opinion

Google’s commission-based hotel ads are gone: What this means for your hotel

Google officially ended commission-based bidding for hotel ads as of February 20, 2025. In short, the way hoteliers pay for Google ads that generate bookings changed. What does this mean for you? And how can platforms like Mews help you stay lucrati...

Kristina Liebute

Marketing Content Writer at Mews

Mews

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Sales & Marketing

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Digital Marketing

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Advertising

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