The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG)
Opinion

The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG)

In 2026, here’s the ultimate digital marketing playbook that I think hotels should adopt: The Trust-led Multichannel Growth (TMG) approach.

Chris Zhao
Chris Zhao
Senior Product Manager - SEM/SEO
Travel Media Group
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Sales & Marketing
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Search Marketing
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Social Media
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Digital Marketing
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Chris Zhao
by Chris Zhao
1 December 2025Travel Media GroupDigital Marketing
The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG)
Performance Max (PMax) Campaigns: The Automated Future of Google Ads
Opinion

Performance Max (PMax) Campaigns: The Automated Future of Google Ads

Google’s Performance Max (PMax) campaign type offers a highly automated way to reach customers across all of Google’s channels, including Search, Display, YouTube, Gmail, Discovery, and Maps.

Kylie Chen
Kylie Chen
Director of Paid Strategy
Cogwheel Marketing & Analytics
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Sales & Marketing
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Digital Marketing
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Kylie Chen
by Kylie Chen
1 December 2025Cogwheel Marketing & AnalyticsDigital Marketing
Performance Max (PMax) Campaigns: The Automated Future of Google Ads
Opinion

Is your hotel website leveraging its highest converting ad placement?

When it comes to hotel websites, the home page hero image isn’t just decoration—it’s prime real estate. It’s the very first thing visitors see, and in most cases, it’s the most-clicked visual and call-to-action on the site. Homepage hero images are ...

Thomas McDermott
Thomas McDermott
CMO at Tambourine
Tambourine
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Digital Marketing
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Advertising
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Thomas McDermott
by Thomas McDermott
20 November 2025TambourineDigital Marketing
Tambourine
Branded Hotel’s Contactless Check-In: Who has the better technology?
Opinion

Branded Hotel’s Contactless Check-In: Who has the better technology?

Since we here at Cogwheel Marketing are all about sharing our knowledge with others, we did a little research on which brand between Hilton, Marriott, and IHG has the best contactless opportunities for guests.

Holly Hollingsworth
Holly Hollingsworth
Senior Digital Marketing Manager at Cogwheel Marketing
Cogwheel Marketing & Analytics
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CRM & Loyalty
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Digital Marketing
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Holly Hollingsworth
by Holly Hollingsworth
13 November 2025Cogwheel Marketing & AnalyticsDigital Marketing
Branded Hotel’s Contactless Check-In: Who has the better technology?
Beyond Price: The Future of Hotel Upselling and Cross-Selling
Opinion

Beyond Price: The Future of Hotel Upselling and Cross-Selling

In this insightful interview, Scott Dahl and Mercedes Blanco discuss the evolving landscape of upselling and cross-selling in the hotel industry heading into 2026. They highlight how traveler preferences have shifted away from just prices and views ...

Scott Dahl
Scott Dahl
Visiting Professor - Les Roches Global Hospitality
Hospitality Net
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Revenue Management
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Digital Marketing
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Chatbots, Robotics & AI
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Scott Dahl
by Scott Dahl and Mercedes Blanco
5 November 2025Hospitality NetDigital Marketing
Beyond Price: The Future of Hotel Upselling and Cross-Selling
Digital Transformation & Operations: The Imperative of Hospitality Unified Selling
Opinion

Digital Transformation & Operations: The Imperative of Hospitality Unified Selling

When we hear the term Digital Transformation, it can be daunting and confronting. Yet another new term that can make us feel inadequate or that we are in some way falling behind. Digital Transformation is really a term that describes operational tra...

Mark Fancourt
Mark Fancourt
Co-Founder at TRAVHOTECH
TRAVHOTECH
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Sales & Marketing
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Digital Marketing
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Innovation
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Mark Fancourt
by Mark Fancourt
5 November 2025TRAVHOTECHDigital Marketing
Digital Transformation & Operations: The Imperative of Hospitality Unified Selling