Opinion

Is your hotel website leveraging its highest converting ad placement?

When it comes to hotel websites, the home page hero image isn’t just decoration—it’s prime real estate. It’s the very first thing visitors see, and in most cases, it’s the most-clicked visual and call-to-action on the site. Homepage hero images are ...

Thomas McDermott
Thomas McDermott
CMO at Tambourine
Tambourine
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Lodging Industry
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Digital Marketing
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Advertising
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Innovation
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Thomas McDermott
by Thomas McDermott
20 November 2025TambourineDigital Marketing
Tambourine
Branded Hotel’s Contactless Check-In: Who has the better technology?
Opinion

Branded Hotel’s Contactless Check-In: Who has the better technology?

Since we here at Cogwheel Marketing are all about sharing our knowledge with others, we did a little research on which brand between Hilton, Marriott, and IHG has the best contactless opportunities for guests.

Holly Hollingsworth
Holly Hollingsworth
Senior Digital Marketing Manager at Cogwheel Marketing
Cogwheel Marketing & Analytics
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CRM & Loyalty
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Digital Marketing
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Holly Hollingsworth
by Holly Hollingsworth
13 November 2025Cogwheel Marketing & AnalyticsDigital Marketing
Branded Hotel’s Contactless Check-In: Who has the better technology?
Beyond Price: The Future of Hotel Upselling and Cross-Selling
Opinion

Beyond Price: The Future of Hotel Upselling and Cross-Selling

In this insightful interview, Scott Dahl and Mercedes Blanco discuss the evolving landscape of upselling and cross-selling in the hotel industry heading into 2026. They highlight how traveler preferences have shifted away from just prices and views ...

Scott Dahl
Scott Dahl
Visiting Professor - Les Roches Global Hospitality
Hospitality Net
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Revenue Management
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Digital Marketing
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Chatbots, Robotics & AI
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Scott Dahl
by Scott Dahl and Mercedes Blanco
5 November 2025Hospitality NetDigital Marketing
Beyond Price: The Future of Hotel Upselling and Cross-Selling
Digital Transformation & Operations: The Imperative of Hospitality Unified Selling
Opinion

Digital Transformation & Operations: The Imperative of Hospitality Unified Selling

When we hear the term Digital Transformation, it can be daunting and confronting. Yet another new term that can make us feel inadequate or that we are in some way falling behind. Digital Transformation is really a term that describes operational tra...

Mark Fancourt
Mark Fancourt
Co-Founder at TRAVHOTECH
TRAVHOTECH
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Sales & Marketing
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Digital Marketing
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Innovation
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Mark Fancourt
by Mark Fancourt
5 November 2025TRAVHOTECHDigital Marketing
Digital Transformation & Operations: The Imperative of Hospitality Unified Selling
AI will turn upselling from “send offers” into “solve needs”
Opinion

AI will turn upselling from “send offers” into “solve needs”

The next wave of upselling will be smarter, quieter, more contextual, and more effective. Instead of static menus or one-off emails, AI-powered upselling will coordinate offers across channels and moments to meet the guest’s true goal: reducing fric...

Henri Roelings
Henri Roelings
Founder, Hospitality Net
Hospitality Net
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Sales & Marketing
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Digital Marketing
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Henri Roelings
by Henri Roelings
31 October 2025Hospitality NetDigital Marketing
AI will turn upselling from “send offers” into “solve needs”
How Hotels Can Turn Black Friday Into a Revenue Growth Opportunity
Opinion

How Hotels Can Turn Black Friday Into a Revenue Growth Opportunity

Black Friday is coming, a global sales event that every traveler notices. For many regions, it coincides with the low season, creating both a challenge and an opportunity.

Anna Belash
Anna Belash
Chief Marketing Officer at Exely
Exely
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Social Media
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Digital Marketing
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Advertising
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Brand Marketing
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Anna Belash
by Anna Belash
30 October 2025ExelyDigital Marketing
How Hotels Can Turn Black Friday Into a Revenue Growth Opportunity
Why your upsell strategy is failing: When digital & voice live in different worlds
Opinion

Why your upsell strategy is failing: When digital & voice live in different worlds

Upselling should be a seamless part of the guest journey, elevating the experience for guests, while strengthening the bottom line. Yet many properties invest heavily in offers, scripts, and campaigns — only to see limited return. The root cause is ...

Shira Wilkofsky
Shira Wilkofsky
Marketing Performance Manager at Main Street Hospitality Group
Revinate, Inc.
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Sales & Marketing
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Digital Marketing
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Shira Wilkofsky
by Shira Wilkofsky
30 October 2025Revinate, Inc.Digital Marketing
Why your upsell strategy is failing: When digital & voice live in different worlds
The “Paypal Mafia” of Hotel Marketing
Opinion

The “Paypal Mafia” of Hotel Marketing

Among friends, we joke that WIHP (now part of Cendyn) was the PayPal Mafia of hotel marketing. It sparked more entrepreneurs than any other hotel tech startup I know of (Design Hotels did quite good too). It wasn’t planned that way, of course. But f...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Information Technology
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CRM & Loyalty
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Email marketing
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Digital Marketing
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Martin Soler
by Martin Soler
23 October 2025Soler & AssociatesDigital Marketing
The “Paypal Mafia” of Hotel Marketing