By Ana Leal – Digital Marketing Manager at GuestCentric
According to a recent study by Fuel and Flip.to, your hotel's website is the most influential factor behind whether or not a travel shopper chooses to make a direct booking.
By Pedro Colaco – CEO at GuestCentric Systems
With the rise of digital and Google travel search, the hotel customer's journey has grown increasingly complex. Hotel managers need not only to service guests, manage rooms, availabilities, and pricing.
By Pedro Colaco – CEO & Co-Founder of GuestCentric Systems
2020 Promises to be characterized by increasingly tech-savvy consumers with a strong appetite for optimized travel and hotel experiences. In fact, research by Hospitality Tech News shows that 83% of all trips were booked online in 2019.
GuestCentric, the leading provider of cloud-based digital marketing software for hotels, has announced one more "The Digital Future of your Hotel" roadshow event, the first in Scotland. The workshop will take place in Edinburgh, September 5, at The Glasshouse Hotel.
Booking.com has taken Europe by storm, and is now making inroads into the US. Studies show that over 50% of all hotel nights booked in Europe are booked through booking.com. This level of market consolidation has been a bonanza for independent hotels.
According to a survey by USA Today, the No. 1 choice for consumers contacting hotels via social networks is to find local info. Users are looking for recommendations on things to do, restaurants and bars in the destination, and a concierge that is able to reply to requests on social networks is seen as a way to enhance the consumer’s experience.