Soler & Associates

martinsoler.comAfter a string of successes in hotel management, hotel marketing and hotel technology startups the next logical step for Martin Soler, was to build a company to help hotels, hotel technology companies and travel tech startups build and scale their efforts to a global audience. Soler & Associates' was created as a means to assist companies grow their marketing efforts and appeal to their audiences. Driven from a passion that finding the right message and the right audience makes marketing helpful for companies and for customers. We work to help our clients find the right problems as these make the solutions obvious. We're passionate about marketing, we believe modern marketing is about finding ways to help customers find the right solution to their problems and it normally works out quite well.

Attribute Based Shopping - A blessing or a bane?

— Martin Soler

While attribute based shopping has been discussed for over 10 years, the level of noise about its application for the hotel industry has significantly increased in the last 18 months. After significant investment in new systems and technology, companies like IHG are tipping their toes in the ABS waters.


Martin Soler

Partner at Soler & Associates