The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG)
Opinion

The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG)

In 2026, here’s the ultimate digital marketing playbook that I think hotels should adopt: The Trust-led Multichannel Growth (TMG) approach.

Chris Zhao
Chris Zhao
Senior Product Manager - SEM/SEO
Travel Media Group
More in this category
Sales & Marketing
More in this category
Search Marketing
More in this category
Social Media
More in this category
Digital Marketing
More like this
Chris Zhao
by Chris Zhao
1 December 2025Travel Media GroupSocial Media
The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG)
Sales Leadership Has a New Headquarters: LinkedIn
Opinion

Sales Leadership Has a New Headquarters: LinkedIn

Because in 2025, leadership isn’t measured by how many hours you clock in or how many pipeline reports you generate. It’s measured by your influence. And influence lives here, in the conversations, stories, and ideas you share with the world.

Muhammad Tanveer
Muhammad Tanveer
Author - The Sales Leadership Brief (Linkedin Newsletter)
Hashoo Group
More in this category
Sales & Marketing
More in this category
Social Media
More like this
Muhammad Tanveer
by Muhammad Tanveer
28 November 2025Hashoo GroupSocial Media
Sales Leadership Has a New Headquarters: LinkedIn
How Hotels Can Turn Black Friday Into a Revenue Growth Opportunity
Opinion

How Hotels Can Turn Black Friday Into a Revenue Growth Opportunity

Black Friday is coming, a global sales event that every traveler notices. For many regions, it coincides with the low season, creating both a challenge and an opportunity.

Anna Belash
Anna Belash
Chief Marketing Officer at Exely
Exely
More in this category
Social Media
More in this category
Digital Marketing
More in this category
Advertising
More in this category
Brand Marketing
More like this
Anna Belash
by Anna Belash
30 October 2025ExelySocial Media
How Hotels Can Turn Black Friday Into a Revenue Growth Opportunity
4 strategies hoteliers are using to run their social channels
Opinion

4 strategies hoteliers are using to run their social channels

Social media is both an opportunity and a threat for hotels. An opportunity because social selling is becoming a big revenue generator, and social is a space where brand building is endemic. But it’s a threat too – because many hoteliers lack time, ...

Ryan Haynes
Ryan Haynes
Director/Lead Consultant at Haynes MarComs Ltd
Haynes MarComs Ltd
More in this category
Sales & Marketing
More in this category
Information Technology
More in this category
Social Media
More like this
Ryan Haynes
by Ryan Haynes
7 October 2025Haynes MarComs LtdSocial Media
4 strategies hoteliers are using to run their social channels
4 tips to using AI and not creating slop
Opinion

4 tips to using AI and not creating slop

We’re starting to drown in AI slop: LinkedIn posts and articles that are entirely AI-conceived (and possibly executed). They look like content, but they’re really just a collection of bland, recycled statements with no insights and no opinions. When...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
More in this category
Sales & Marketing
More in this category
Social Media
More in this category
Chatbots, Robotics & AI
More in this category
Content Marketing
More like this
Martin Soler
by Martin Soler
28 August 2025Soler & AssociatesSocial Media
4 tips to using AI and not creating slop
Is WhatsApp for Hotel Guest Communication Worth It?
Opinion

Is WhatsApp for Hotel Guest Communication Worth It?

WhatsApp is a valuable guest communication tool for hotels looking to connect with guests across different journey stages. It’s best used for casual, timely messages and works alongside email and SMS. In this guide, you’ll find use cases, pricing de...

Johanna Bernuy
Johanna Bernuy
Marketing Manager at Bookboost
Bookboost
More in this category
Sales & Marketing
More in this category
Mobile Marketing
More in this category
Social Media
More in this category
Guest Experience
More like this
Johanna Bernuy
by Johanna Bernuy
28 August 2025BookboostSocial Media
Is WhatsApp for Hotel Guest Communication Worth It?
10 Things to Feature on Your Hotel Social Channels
Opinion

10 Things to Feature on Your Hotel Social Channels

In today’s digital-first travel landscape, your hotel’s social media presence is more than just a marketing tool—it’s an extension of your guest experience. A well-curated feed can inspire wanderlust, build brand loyalty, and even drive direct booki...

Fred Ho
Fred Ho
Senior Marketing Manager, Conrad New York Downtown
Hilton
More in this category
Sales & Marketing
More in this category
Social Media
More like this
Fred Ho
by Fred Ho
11 August 2025HiltonSocial Media
10 Things to Feature on Your Hotel Social Channels
Why your KPIs don’t match across platforms
Opinion

Why your KPIs don’t match across platforms

If you’ve ever tried to compare marketing performance across platforms like Instagram, Facebook, Google, and TikTok, you’ve likely noticed something puzzling: the numbers don’t always line up. A campaign that looks stellar on one channel might seem ...

Thomas McDermott
Thomas McDermott
CMO at Tambourine
Tambourine
More in this category
Sales & Marketing
More in this category
Social Media
More like this
Thomas McDermott
by Thomas McDermott
6 August 2025TambourineSocial Media
Why your KPIs don’t match across platforms
How User-Generated Content Can Help Your Hotel (With Examples)
Opinion

How User-Generated Content Can Help Your Hotel (With Examples)

People love to share their lives online, and just as much, they enjoy watching the lives of others. Think about how many times a day the average person checks social media, watches stories, or shares a post of their own. We pay attention to what peo...

Nick Donaghy
Nick Donaghy
Digital Marketing Specialist
GuestRevu
More in this category
Sales & Marketing
More in this category
Social Media
More in this category
Content Marketing
More like this
Nick Donaghy
by Nick Donaghy
4 August 2025GuestRevuSocial Media
How User-Generated Content Can Help Your Hotel (With Examples)
Google now indexes Instagram content: What this means for hotels & SEO strategy
Opinion

Google now indexes Instagram content: What this means for hotels & SEO strategy

It used to be that when someone searched for your business on Google, your Instagram pages wouldn’t appear. That’s finally changing, as Instagram has decided to allow Google to display public posts, reels, and videos in external search results.

Apollos Gause
Apollos Gause
SEO & Growth Innovator at Cendyn
Cendyn™
More in this category
Search Marketing
More in this category
Social Media
More like this
Apollos Gause
by Apollos Gause
18 July 2025Cendyn™Social Media
Google now indexes Instagram content: What this means for hotels & SEO strategy