How Hotels Can Turn Black Friday Into a Revenue Growth Opportunity

Black Friday is coming, a global sales event that every traveler notices. For many regions, it coincides with the low season, creating both a challenge and an opportunity.

Anna Belash

Chief Marketing Officer at Exely

Exely

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Social Media

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Digital Marketing

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Advertising

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Brand Marketing

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Opinion

4 strategies hoteliers are using to run their social channels

Social media is both an opportunity and a threat for hotels. An opportunity because social selling is becoming a big revenue generator, and social is a space where brand building is endemic. But it’s a threat too – because many hoteliers lack time, ...

Ryan Haynes

Director/Lead Consultant at Haynes MarComs Ltd

Haynes MarComs Ltd

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Sales & Marketing

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Information Technology

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Social Media

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Opinion

4 tips to using AI and not creating slop

We’re starting to drown in AI slop: LinkedIn posts and articles that are entirely AI-conceived (and possibly executed). They look like content, but they’re really just a collection of bland, recycled statements with no insights and no opinions. When...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Sales & Marketing

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Social Media

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Chatbots, Robotics & AI

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Content Marketing

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Opinion

Is WhatsApp for Hotel Guest Communication Worth It?

WhatsApp is a valuable guest communication tool for hotels looking to connect with guests across different journey stages. It’s best used for casual, timely messages and works alongside email and SMS. In this guide, you’ll find use cases, pricing de...

Johanna Bernuy

Marketing Manager at Bookboost

Bookboost

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Sales & Marketing

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Mobile Marketing

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Social Media

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Guest Experience

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Opinion

10 Things to Feature on Your Hotel Social Channels

In today’s digital-first travel landscape, your hotel’s social media presence is more than just a marketing tool—it’s an extension of your guest experience. A well-curated feed can inspire wanderlust, build brand loyalty, and even drive direct booki...

Fred Ho

Senior Marketing Manager, Conrad New York Downtown

Hilton

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Sales & Marketing

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Social Media

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Opinion

Why your KPIs don’t match across platforms

If you’ve ever tried to compare marketing performance across platforms like Instagram, Facebook, Google, and TikTok, you’ve likely noticed something puzzling: the numbers don’t always line up. A campaign that looks stellar on one channel might seem ...

Thomas McDermott

CMO at Tambourine

Tambourine

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Sales & Marketing

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Social Media

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Opinion

How User-Generated Content Can Help Your Hotel (With Examples)

People love to share their lives online, and just as much, they enjoy watching the lives of others. Think about how many times a day the average person checks social media, watches stories, or shares a post of their own. We pay attention to what peo...

Nick Donaghy

Digital Marketing Specialist

GuestRevu

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Sales & Marketing

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Social Media

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Content Marketing

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Opinion

Google now indexes Instagram content: What this means for hotels & SEO strategy

It used to be that when someone searched for your business on Google, your Instagram pages wouldn’t appear. That’s finally changing, as Instagram has decided to allow Google to display public posts, reels, and videos in external search results.

Apollos Gause

SEO & Growth Innovator at Cendyn

Cendyn™

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Search Marketing

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Social Media

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Opinion

Don’t worry, it’s just a tracking problem

Recent changes by Apple are sending a bunch of marketers into a frenzy (again). UTMs might be cut off, attribution windows might shrink, and everyone’s scrambling to figure out how they’ll “track the funnel.” It’s like every year we’re surprised tha...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Search Marketing

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Social Media

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Digital Marketing

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Big Data

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Opinion

How to transform your hotel’s marketing with storytelling

Let’s be honest, a lot of hotel marketing sounds the same these days: “Luxury rooms”, “Friendly staff”, “Perfect location”, “Nestled”. Yawn! In the modern world, where copy-and-paste templates and AI-generated copy are everywhere, it’s easy to creat...

Nick Donaghy

Digital Marketing Specialist

GuestRevu

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Search Marketing

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Social Media

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Digital Marketing

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Content Marketing

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