4 tips to using AI and not creating slop
Opinion

4 tips to using AI and not creating slop

We’re starting to drown in AI slop: LinkedIn posts and articles that are entirely AI-conceived (and possibly executed). They look like content, but they’re really just a collection of bland, recycled statements with no insights and no opinions. When...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
More in this category
Sales & Marketing
More in this category
Social Media
More in this category
Chatbots, Robotics & AI
More in this category
Content Marketing
More like this
Martin Soler
by Martin Soler
28 August 2025Soler & AssociatesSocial Media
4 tips to using AI and not creating slop
Is WhatsApp for Hotel Guest Communication Worth It?
Opinion

Is WhatsApp for Hotel Guest Communication Worth It?

WhatsApp is a valuable guest communication tool for hotels looking to connect with guests across different journey stages. It’s best used for casual, timely messages and works alongside email and SMS. In this guide, you’ll find use cases, pricing de...

Johanna Bernuy
Johanna Bernuy
Marketing Manager at Bookboost
Bookboost
More in this category
Sales & Marketing
More in this category
Mobile Marketing
More in this category
Social Media
More in this category
Guest Experience
More like this
Johanna Bernuy
by Johanna Bernuy
28 August 2025BookboostSocial Media
Is WhatsApp for Hotel Guest Communication Worth It?
10 Things to Feature on Your Hotel Social Channels
Opinion

10 Things to Feature on Your Hotel Social Channels

In today’s digital-first travel landscape, your hotel’s social media presence is more than just a marketing tool—it’s an extension of your guest experience. A well-curated feed can inspire wanderlust, build brand loyalty, and even drive direct booki...

Fred Ho
Fred Ho
Senior Marketing Manager, Conrad New York Downtown
Hilton
More in this category
Sales & Marketing
More in this category
Social Media
More like this
Fred Ho
by Fred Ho
11 August 2025HiltonSocial Media
10 Things to Feature on Your Hotel Social Channels
Why your KPIs don’t match across platforms
Opinion

Why your KPIs don’t match across platforms

If you’ve ever tried to compare marketing performance across platforms like Instagram, Facebook, Google, and TikTok, you’ve likely noticed something puzzling: the numbers don’t always line up. A campaign that looks stellar on one channel might seem ...

Thomas McDermott
Thomas McDermott
CMO at Tambourine
Tambourine
More in this category
Sales & Marketing
More in this category
Social Media
More like this
Thomas McDermott
by Thomas McDermott
6 August 2025TambourineSocial Media
Why your KPIs don’t match across platforms
How User-Generated Content Can Help Your Hotel (With Examples)
Opinion

How User-Generated Content Can Help Your Hotel (With Examples)

People love to share their lives online, and just as much, they enjoy watching the lives of others. Think about how many times a day the average person checks social media, watches stories, or shares a post of their own. We pay attention to what peo...

Nick Donaghy
Nick Donaghy
Digital Marketing Specialist
GuestRevu
More in this category
Sales & Marketing
More in this category
Social Media
More in this category
Content Marketing
More like this
Nick Donaghy
by Nick Donaghy
4 August 2025GuestRevuSocial Media
How User-Generated Content Can Help Your Hotel (With Examples)
Google now indexes Instagram content: What this means for hotels & SEO strategy
Opinion

Google now indexes Instagram content: What this means for hotels & SEO strategy

It used to be that when someone searched for your business on Google, your Instagram pages wouldn’t appear. That’s finally changing, as Instagram has decided to allow Google to display public posts, reels, and videos in external search results.

Apollos Gause
Apollos Gause
SEO & Growth Innovator at Cendyn
Cendyn™
More in this category
Search Marketing
More in this category
Social Media
More like this
Apollos Gause
by Apollos Gause
18 July 2025Cendyn™Social Media
Google now indexes Instagram content: What this means for hotels & SEO strategy
Don’t worry, it’s just a tracking problem
Opinion

Don’t worry, it’s just a tracking problem

Recent changes by Apple are sending a bunch of marketers into a frenzy (again). UTMs might be cut off, attribution windows might shrink, and everyone’s scrambling to figure out how they’ll “track the funnel.” It’s like every year we’re surprised tha...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
More in this category
Search Marketing
More in this category
Social Media
More in this category
Digital Marketing
More in this category
Big Data
More like this
Martin Soler
by Martin Soler
17 July 2025Soler & AssociatesSocial Media
Don’t worry, it’s just a tracking problem
How to transform your hotel’s marketing with storytelling
Opinion

How to transform your hotel’s marketing with storytelling

Let’s be honest, a lot of hotel marketing sounds the same these days: “Luxury rooms”, “Friendly staff”, “Perfect location”, “Nestled”. Yawn! In the modern world, where copy-and-paste templates and AI-generated copy are everywhere, it’s easy to creat...

Nick Donaghy
Nick Donaghy
Digital Marketing Specialist
GuestRevu
More in this category
Search Marketing
More in this category
Social Media
More in this category
Digital Marketing
More in this category
Content Marketing
More like this
Nick Donaghy
by Nick Donaghy
10 July 2025GuestRevuSocial Media
How to transform your hotel’s marketing with storytelling
Booking.com Just Ghosted Travel Influencers – And What This Means for Your Hotel
Opinion

Booking.com Just Ghosted Travel Influencers – And What This Means for Your Hotel

Remember all those niche travel bloggers and cool social media creators who helped your hotel pop up in feeds worldwide? Booking.com just slammed the door in their faces. And basically in yours too… But, don’t worry WIWT got you covered as we tell y...

Patrick Landman
Patrick Landman
CEO & Founder @ WIWT - WISH I WAS THERE
WIWT
More in this category
Sales & Marketing
More in this category
Boutique & Lifestyle
More in this category
Social Media
More in this category
Lodging Industry
More like this
Patrick Landman
by Patrick Landman
2 June 2025WIWTSocial Media
Booking.com Just Ghosted Travel Influencers – And What This Means for Your Hotel
Maximizing Hotel-Influencer Partnerships: A Marketing Director’s Perspective
Opinion

Maximizing Hotel-Influencer Partnerships: A Marketing Director’s Perspective

In today’s digital landscape, influencer marketing has evolved from an experimental tactic to an essential strategy for hotels looking to reach engaged audiences. As a marketing director with years of experience in the hospitality industry, I’ve wit...

Kara Freedman
Kara Freedman
Complex Director of Marketing, Conrad New York Downtown & Conrad New York Midtown
Hilton
More from this brand
Conrad
More in this category
Social Media
More in this category
Digital Marketing
More like this
Kara Freedman
by Kara Freedman
30 May 2025HiltonSocial Media
Maximizing Hotel-Influencer Partnerships: A Marketing Director’s Perspective