Social Media Filter Opinion How Hotels Can Turn Black Friday Into a Revenue Growth Opportunity Black Friday is coming, a global sales event that every traveler notices. For many regions, it coincides with the low season, creating both a challenge and an opportunity. Anna BelashChief Marketing Officer at Exely ExelyMore in this category Social MediaMore in this category Digital MarketingMore in this category AdvertisingMore in this category Brand Marketing More like this Opinion 4 strategies hoteliers are using to run their social channels Social media is both an opportunity and a threat for hotels. An opportunity because social selling is becoming a big revenue generator, and social is a space where brand building is endemic. But it’s a threat too – because many hoteliers lack time, ... Ryan HaynesDirector/Lead Consultant at Haynes MarComs Ltd Haynes MarComs LtdMore in this category Sales & MarketingMore in this category Information TechnologyMore in this category Social Media More like this Opinion 4 tips to using AI and not creating slop We’re starting to drown in AI slop: LinkedIn posts and articles that are entirely AI-conceived (and possibly executed). They look like content, but they’re really just a collection of bland, recycled statements with no insights and no opinions. When... Martin SolerPartner at Soler & Associates Soler & AssociatesMore in this category Sales & MarketingMore in this category Social MediaMore in this category Chatbots, Robotics & AIMore in this category Content Marketing More like this Opinion Is WhatsApp for Hotel Guest Communication Worth It? WhatsApp is a valuable guest communication tool for hotels looking to connect with guests across different journey stages. It’s best used for casual, timely messages and works alongside email and SMS. In this guide, you’ll find use cases, pricing de... Johanna BernuyMarketing Manager at Bookboost BookboostMore in this category Sales & MarketingMore in this category Mobile MarketingMore in this category Social MediaMore in this category Guest Experience More like this Opinion 10 Things to Feature on Your Hotel Social Channels In today’s digital-first travel landscape, your hotel’s social media presence is more than just a marketing tool—it’s an extension of your guest experience. A well-curated feed can inspire wanderlust, build brand loyalty, and even drive direct booki... Fred HoSenior Marketing Manager, Conrad New York Downtown HiltonMore in this category Sales & MarketingMore in this category Social Media More like this Opinion Why your KPIs don’t match across platforms If you’ve ever tried to compare marketing performance across platforms like Instagram, Facebook, Google, and TikTok, you’ve likely noticed something puzzling: the numbers don’t always line up. A campaign that looks stellar on one channel might seem ... Thomas McDermottCMO at Tambourine TambourineMore in this category Sales & MarketingMore in this category Social Media More like this Opinion How User-Generated Content Can Help Your Hotel (With Examples) People love to share their lives online, and just as much, they enjoy watching the lives of others. Think about how many times a day the average person checks social media, watches stories, or shares a post of their own. We pay attention to what peo... Nick DonaghyDigital Marketing Specialist GuestRevuMore in this category Sales & MarketingMore in this category Social MediaMore in this category Content Marketing More like this Opinion Google now indexes Instagram content: What this means for hotels & SEO strategy It used to be that when someone searched for your business on Google, your Instagram pages wouldn’t appear. That’s finally changing, as Instagram has decided to allow Google to display public posts, reels, and videos in external search results. Apollos GauseSEO & Growth Innovator at Cendyn Cendyn™More in this category Search MarketingMore in this category Social Media More like this Opinion Don’t worry, it’s just a tracking problem Recent changes by Apple are sending a bunch of marketers into a frenzy (again). UTMs might be cut off, attribution windows might shrink, and everyone’s scrambling to figure out how they’ll “track the funnel.” It’s like every year we’re surprised tha... Martin SolerPartner at Soler & Associates Soler & AssociatesMore in this category Search MarketingMore in this category Social MediaMore in this category Digital MarketingMore in this category Big Data More like this Opinion How to transform your hotel’s marketing with storytelling Let’s be honest, a lot of hotel marketing sounds the same these days: “Luxury rooms”, “Friendly staff”, “Perfect location”, “Nestled”. Yawn! In the modern world, where copy-and-paste templates and AI-generated copy are everywhere, it’s easy to creat... Nick DonaghyDigital Marketing Specialist GuestRevuMore in this category Search MarketingMore in this category Social MediaMore in this category Digital MarketingMore in this category Content Marketing More like this The Hotel Yearbook 2025 - Tech Edition Navigating Current Innovation and Future Breakthroughs Explore Your content on Hospitality Net? Hospitality Net membership explained
Opinion How Hotels Can Turn Black Friday Into a Revenue Growth Opportunity Black Friday is coming, a global sales event that every traveler notices. For many regions, it coincides with the low season, creating both a challenge and an opportunity. Anna BelashChief Marketing Officer at Exely ExelyMore in this category Social MediaMore in this category Digital MarketingMore in this category AdvertisingMore in this category Brand Marketing More like this
Opinion 4 strategies hoteliers are using to run their social channels Social media is both an opportunity and a threat for hotels. An opportunity because social selling is becoming a big revenue generator, and social is a space where brand building is endemic. But it’s a threat too – because many hoteliers lack time, ... Ryan HaynesDirector/Lead Consultant at Haynes MarComs Ltd Haynes MarComs LtdMore in this category Sales & MarketingMore in this category Information TechnologyMore in this category Social Media More like this
Opinion 4 tips to using AI and not creating slop We’re starting to drown in AI slop: LinkedIn posts and articles that are entirely AI-conceived (and possibly executed). They look like content, but they’re really just a collection of bland, recycled statements with no insights and no opinions. When... Martin SolerPartner at Soler & Associates Soler & AssociatesMore in this category Sales & MarketingMore in this category Social MediaMore in this category Chatbots, Robotics & AIMore in this category Content Marketing More like this
Opinion Is WhatsApp for Hotel Guest Communication Worth It? WhatsApp is a valuable guest communication tool for hotels looking to connect with guests across different journey stages. It’s best used for casual, timely messages and works alongside email and SMS. In this guide, you’ll find use cases, pricing de... Johanna BernuyMarketing Manager at Bookboost BookboostMore in this category Sales & MarketingMore in this category Mobile MarketingMore in this category Social MediaMore in this category Guest Experience More like this
Opinion 10 Things to Feature on Your Hotel Social Channels In today’s digital-first travel landscape, your hotel’s social media presence is more than just a marketing tool—it’s an extension of your guest experience. A well-curated feed can inspire wanderlust, build brand loyalty, and even drive direct booki... Fred HoSenior Marketing Manager, Conrad New York Downtown HiltonMore in this category Sales & MarketingMore in this category Social Media More like this
Opinion Why your KPIs don’t match across platforms If you’ve ever tried to compare marketing performance across platforms like Instagram, Facebook, Google, and TikTok, you’ve likely noticed something puzzling: the numbers don’t always line up. A campaign that looks stellar on one channel might seem ... Thomas McDermottCMO at Tambourine TambourineMore in this category Sales & MarketingMore in this category Social Media More like this
Opinion How User-Generated Content Can Help Your Hotel (With Examples) People love to share their lives online, and just as much, they enjoy watching the lives of others. Think about how many times a day the average person checks social media, watches stories, or shares a post of their own. We pay attention to what peo... Nick DonaghyDigital Marketing Specialist GuestRevuMore in this category Sales & MarketingMore in this category Social MediaMore in this category Content Marketing More like this
Opinion Google now indexes Instagram content: What this means for hotels & SEO strategy It used to be that when someone searched for your business on Google, your Instagram pages wouldn’t appear. That’s finally changing, as Instagram has decided to allow Google to display public posts, reels, and videos in external search results. Apollos GauseSEO & Growth Innovator at Cendyn Cendyn™More in this category Search MarketingMore in this category Social Media More like this
Opinion Don’t worry, it’s just a tracking problem Recent changes by Apple are sending a bunch of marketers into a frenzy (again). UTMs might be cut off, attribution windows might shrink, and everyone’s scrambling to figure out how they’ll “track the funnel.” It’s like every year we’re surprised tha... Martin SolerPartner at Soler & Associates Soler & AssociatesMore in this category Search MarketingMore in this category Social MediaMore in this category Digital MarketingMore in this category Big Data More like this
Opinion How to transform your hotel’s marketing with storytelling Let’s be honest, a lot of hotel marketing sounds the same these days: “Luxury rooms”, “Friendly staff”, “Perfect location”, “Nestled”. Yawn! In the modern world, where copy-and-paste templates and AI-generated copy are everywhere, it’s easy to creat... Nick DonaghyDigital Marketing Specialist GuestRevuMore in this category Search MarketingMore in this category Social MediaMore in this category Digital MarketingMore in this category Content Marketing More like this