Oracle and TikTok: A Marriage That Changes the Guest Equation

If Oracle were to exert sustained influence over TikTok’s U.S. operations - while continuing to dominate global hotel operations through platforms such as Oracle OPERA Cloud - hospitality would be confronting a structural shift that goes far beyond ...

Terence Ronson

Hospitality Professional, Technology Consultant, Public Speaker, Inventor, and Hospitality Technology Hall Of Fame Inductee - 2024

Pertlink Limited

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Social Media

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Partnerships, Mergers & Acquisitions

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Guest Experience

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Opinion

The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG)

In 2026, here’s the ultimate digital marketing playbook that I think hotels should adopt: The Trust-led Multichannel Growth (TMG) approach.

Chris Zhao

Senior Product Manager - SEM/SEO

Travel Media Group

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Sales & Marketing

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Search Marketing

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Social Media

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Digital Marketing

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Opinion

Sales Leadership Has a New Headquarters: LinkedIn

Because in 2025, leadership isn’t measured by how many hours you clock in or how many pipeline reports you generate. It’s measured by your influence. And influence lives here, in the conversations, stories, and ideas you share with the world.

Muhammad Tanveer

Author - The Sales Leadership Brief (Linkedin Newsletter)

Hashoo Group

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Sales & Marketing

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Social Media

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Opinion

How Hotels Can Turn Black Friday Into a Revenue Growth Opportunity

Black Friday is coming, a global sales event that every traveler notices. For many regions, it coincides with the low season, creating both a challenge and an opportunity.

Anna Belash

Chief Marketing Officer at Exely

Exely

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Social Media

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Digital Marketing

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Advertising

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Brand Marketing

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Opinion

4 strategies hoteliers are using to run their social channels

Social media is both an opportunity and a threat for hotels. An opportunity because social selling is becoming a big revenue generator, and social is a space where brand building is endemic. But it’s a threat too – because many hoteliers lack time, ...

Ryan Haynes

Director/Lead Consultant at Haynes MarComs Ltd

Haynes MarComs Ltd

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Sales & Marketing

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Information Technology

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Social Media

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Opinion

4 tips to using AI and not creating slop

We’re starting to drown in AI slop: LinkedIn posts and articles that are entirely AI-conceived (and possibly executed). They look like content, but they’re really just a collection of bland, recycled statements with no insights and no opinions. When...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Sales & Marketing

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Social Media

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Chatbots, Robotics & AI

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Content Marketing

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Opinion

Is WhatsApp for Hotel Guest Communication Worth It?

WhatsApp is a valuable guest communication tool for hotels looking to connect with guests across different journey stages. It’s best used for casual, timely messages and works alongside email and SMS. In this guide, you’ll find use cases, pricing de...

Johanna Bernuy

Marketing Manager at Bookboost

Bookboost

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Sales & Marketing

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Mobile Marketing

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Social Media

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Guest Experience

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Opinion

10 Things to Feature on Your Hotel Social Channels

In today’s digital-first travel landscape, your hotel’s social media presence is more than just a marketing tool—it’s an extension of your guest experience. A well-curated feed can inspire wanderlust, build brand loyalty, and even drive direct booki...

Fred Ho

Senior Marketing Manager, Conrad New York Downtown

Hilton

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Sales & Marketing

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Social Media

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Opinion

Why your KPIs don’t match across platforms

If you’ve ever tried to compare marketing performance across platforms like Instagram, Facebook, Google, and TikTok, you’ve likely noticed something puzzling: the numbers don’t always line up. A campaign that looks stellar on one channel might seem ...

Thomas McDermott

CMO at Tambourine

Tambourine

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Sales & Marketing

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Social Media

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Opinion

How User-Generated Content Can Help Your Hotel (With Examples)

People love to share their lives online, and just as much, they enjoy watching the lives of others. Think about how many times a day the average person checks social media, watches stories, or shares a post of their own. We pay attention to what peo...

Nick Donaghy

Digital Marketing Specialist

GuestRevu

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Sales & Marketing

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Social Media

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Content Marketing

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