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Thomas McDermott

Vice President of Corporate Marketing at Tambourine

Thomas McDermottThomas McDermott is the Vice President of Marketing at Tambourine, a hotel marketing firm specializing in technology and creativity for hotels worldwide. Thomas heads up digital marketing and product development and is currently celebrating 9 years in the hospitality industry. He currently sits on the HSMAI Marketing Advisory Board.

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Insights by Thomas McDermott (15)

How Good Hotel Marketing Can Give Group Sales A Leg Up

Your sales team has a very big job. They're on the front lines, rolling out the red carpet for a revolving door of meeting planners. Without a doubt, this hardworking team could use an assist, and skilled marketing - from communications to collateral - is the best, most cost-effective way to deliver the support they need.

What’s The Most Challenging Thing About Hotel SEO? Talking About Hotel SEO

Like a rumor of bed bugs that goes viral, Search Engine Optimization or SEO has haunted hotel marketers since the beginning of digital marketing.

Don’t Leave These Group Bookings On The Table

Whether you call them event planners, meeting planners, or corporate meeting planners, they're the ones you want to win over in order to book more group business.

The Hotel Marketing Metrics That Lie, A Lot!

Metrics are like best friends, there to guide you and support your instincts in times of uncertainty. But, like BFFs, metrics can occasionally throw you a curve and - let's be honest — nothing can make your stomach drop faster than a negative stat.

DOSM Checklist for 2020

Year in and year out, we get the opportunity to help truly world-class DOSMs turbo-charge their marketing programs, and identify new ways to keep existing customers and find new ones, all while handing over fewer of their hard-earned marketing dollars to their OTA "partners.
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