Digital Transformation & Operations: The Imperative of Hospitality Unified Selling
Opinion

Digital Transformation & Operations: The Imperative of Hospitality Unified Selling

When we hear the term Digital Transformation, it can be daunting and confronting. Yet another new term that can make us feel inadequate or that we are in some way falling behind. Digital Transformation is really a term that describes operational tra...

Mark Fancourt
Mark Fancourt
Co-Founder at TRAVHOTECH
TRAVHOTECH
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Sales & Marketing
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Digital Marketing
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Innovation
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Mark Fancourt
by Mark Fancourt
5 November 2025TRAVHOTECHSales & Marketing
Digital Transformation & Operations: The Imperative of Hospitality Unified Selling
Wellness Experience Data as a Goldmine for Real Hospitality
Opinion

Wellness Experience Data as a Goldmine for Real Hospitality

It’s often said that there are three main markets that will always exist: health, wealth and relationships. Luckily, this is exactly what hospitality does! But what does it mean to actually care for our guests’ health?

Adam Mogelonsky
Adam Mogelonsky
Partner at Hotel Mogel Consulting Ltd.
Hotel Mogel Consulting Limited
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Sales & Marketing
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Wellness and well-being
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Big Data
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Adam Mogelonsky
by Adam Mogelonsky and Larry Mogelonsky
3 November 2025Hotel Mogel Consulting LimitedSales & Marketing
Wellness Experience Data as a Goldmine for Real Hospitality
Re-Imagining The Outdoors: Building Hospitality Brands at The Gateway to Nature
Opinion

Re-Imagining The Outdoors: Building Hospitality Brands at The Gateway to Nature

There is a distinct magic in stepping outside and being instantly immersed in nature. For many travelers, the draw of the outdoors isn’t just about escaping the city or disconnecting from screens; it’s about a deeper sense of freedom, possibility, a...

Matthew Mering
Matthew Mering
Executive Vice President of Hospitality at Waterton
Waterton
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Sales & Marketing
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Brand Marketing
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Market Segments
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Matthew Mering
by Matthew Mering
3 November 2025WatertonSales & Marketing
Re-Imagining The Outdoors: Building Hospitality Brands at The Gateway to Nature
Opinion

Hoteliers’ POV - Marketing and revenue resilience on changing waters

The travel and tourism sector is predicted to grow 5.8% every year until 2032 (World Travel & Tourism Council). This should bode well for hotels.

Ryan Haynes
Ryan Haynes
Director/Lead Consultant at Haynes MarComs Ltd
Haynes MarComs Ltd
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Sales & Marketing
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Lodging Industry
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Chatbots, Robotics & AI
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Ryan Haynes
by Ryan Haynes
2 November 2025Haynes MarComs LtdSales & Marketing
Haynes MarComs Ltd
AI will turn upselling from “send offers” into “solve needs”
Opinion

AI will turn upselling from “send offers” into “solve needs”

The next wave of upselling will be smarter, quieter, more contextual, and more effective. Instead of static menus or one-off emails, AI-powered upselling will coordinate offers across channels and moments to meet the guest’s true goal: reducing fric...

Henri Roelings
Henri Roelings
Founder, Hospitality Net
Hospitality Net
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Sales & Marketing
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Digital Marketing
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Henri Roelings
by Henri Roelings
31 October 2025Hospitality NetSales & Marketing
AI will turn upselling from “send offers” into “solve needs”
How Task Force Marketing Helps Hotels Bridge Staffing Gaps
Opinion

How Task Force Marketing Helps Hotels Bridge Staffing Gaps

The hospitality industry has long relied on task force professionals to fill leadership gaps in operations, finance, and revenue management. As we approach 2026, that same concept is gaining momentum within marketing and communications. It’s especia...

Debbie Miller
Debbie Miller
Digital Marketing and Communications Professional and member of Cayuga Hospitality Consultants.
Cayuga Hospitality Consultants
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Human Resources
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Sales & Marketing
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Recruitment
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Debbie Miller
by Debbie Miller
31 October 2025Cayuga Hospitality ConsultantsSales & Marketing
How Task Force Marketing Helps Hotels Bridge Staffing Gaps
10 Ways to Maximize Your Hotel’s Spa Listing on Spafinder
Opinion

10 Ways to Maximize Your Hotel’s Spa Listing on Spafinder

Spafinder isn’t just a directory—it’s a discovery engine for wellness travelers. With over 700,000 engaged users and unique distribution through Capital One and other partners, it’s a powerful tool in your spa marketing mix. But like any channel, yo...

Stephanie Sparks Smith
Stephanie Sparks Smith
CEO & Digital Matriarch, Cogwheel Marketing
Cogwheel Marketing & Analytics
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Sales & Marketing
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Wellness and well-being
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Stephanie Sparks Smith
by Stephanie Sparks Smith
31 October 2025Cogwheel Marketing & AnalyticsSales & Marketing
10 Ways to Maximize Your Hotel’s Spa Listing on Spafinder
Why your upsell strategy is failing: When digital & voice live in different worlds
Opinion

Why your upsell strategy is failing: When digital & voice live in different worlds

Upselling should be a seamless part of the guest journey, elevating the experience for guests, while strengthening the bottom line. Yet many properties invest heavily in offers, scripts, and campaigns — only to see limited return. The root cause is ...

Shira Wilkofsky
Shira Wilkofsky
Marketing Performance Manager at Main Street Hospitality Group
Revinate, Inc.
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Sales & Marketing
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Digital Marketing
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Shira Wilkofsky
by Shira Wilkofsky
30 October 2025Revinate, Inc.Sales & Marketing
Why your upsell strategy is failing: When digital & voice live in different worlds