The Growth Illusion Luxury Hotel Marketing Still Operates Under

Luxury hotel marketing has become increasingly sophisticated — better creative, more channels, smarter automation — yet growth remains fragile. Direct bookings plateau. Customer acquisition costs rise. Dependency on intermediaries deepens.

Andrew Paul

Managing Director, Americas Great Resorts

Americas Great Resorts

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Online Travel Agencies (OTA)

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Digital Marketing

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Brand Marketing

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Luxury Travel

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Opinion

AI Platforms are Coming for Booking’s Cake

It’s been the recent talk of the industry. We’ve been sensing it for a while, and now it’s getting clearer: AI is slowly but surely disrupting online travel discovery, search and possibly booking. Markus Busch recently broke this down in one of the ...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Sales & Marketing

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Online Travel Agencies (OTA)

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Innovation

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Chatbots, Robotics & AI

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Opinion

Expedia and Booking is not a duopoly

Expedia and Booking is not a duopoly. I said this some weeks ago when I got a sneak peek at the OTA research data.

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Sales & Marketing

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Online Travel Agencies (OTA)

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Opinion

Small Hotels, Big Stakes: Why Europe’s Tourism Future Depends on SMEs

Europe remains the world’s top travel destination, attracting millions of visitors each year to its cultural landmarks, diverse regions, and natural beauty. The continent’s diversity also drives strong intra-European travel, reinforcing a shared sen...

Peter Lochbihler

Global Director Public Affairs, Booking.com

Booking.com

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Travel Technology

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Online Travel Agencies (OTA)

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Lodging Industry

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Market Segments

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Opinion

Travel affordability matters: how Booking.com helps consumers save and make informed choices

What does it take for a family to afford a week away? Today, Eurostat estimates that for more than one in four Europeans the answer is that they can’t. Rising prices and tighter household budgets mean that millions are being priced out of the chance...

Peter Lochbihler

Global Director Public Affairs, Booking.com

Booking.com

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Travel Technology

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Online Travel Agencies (OTA)

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Lodging Industry

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National & International Policy

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Opinion

AI’s new gatekeepers: How Booking.com and Expedia are hijacking the future of travel

Just days into OpenAI’s new app marketplace, Booking.com and Expedia have seized a commanding lead. They’re not just experimenting with artificial intelligence (AI). They’re embedding themselves directly into the core of how travelers search, discov...

Brad Brewer

Chief AI Officer, Agentic Hospitality, and Founder, Brewer Digital Marketing

Agentic Hospitality

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Travel Technology

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Online Travel Agencies (OTA)

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Chatbots, Robotics & AI

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Opinion

The New AI-OTA War: Why AI is Scraping Your Data to Kill Your Direct Channel

The hospitality industry is facing an immediate and existential competitive threat unlike any seen since the rise of the OTAs. In the past, your website data was a marketing expense; today, it has become the primary fuel source for the next generati...

Mark Fancourt

Co-Founder at TRAVHOTECH

TRAVHOTECH

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Revenue Management

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Online Travel Agencies (OTA)

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Opinion

The day OTAs started revenue managing... Revenue Managers

I had one of those “wait, what?” moments this week. It’s not new new but stuck with me.

Fabian Bartnick

Founder at Infinito

Infinito

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Revenue Management

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Online Travel Agencies (OTA)

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Opinion

The Great Tech Reset: Agentic AI and the Coming Rebalance of Power in Hospitality

The hospitality industry stands on the precipice of its most profound disruption since the internet. It’s an existential shift, driven by Agentic AI, and it threatens to dismantle the decades-old power structure of hotel distribution. For years, hot...

Mark Fancourt

Co-Founder at TRAVHOTECH

TRAVHOTECH

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Sales & Marketing

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Online Travel Agencies (OTA)

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Chatbots, Robotics & AI

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Opinion

No, Booking Won’t Be the Plumbing for OpenAI’s Agents

The hype cycle on AI agents keeps going. The Financial Times tells us that the “rise of AI shopping agents” is set to transform e-commerce. OpenAI even renamed its Operator system simply “Agent,” making the pitch clear: AI will browse and buy on our...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Online Travel Agencies (OTA)

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Digital Marketing

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Innovation

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Chatbots, Robotics & AI

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