Opinion

The Friction Guests Never Tell You About but Always Punish Your Hotel

Guests used to tell us when something went wrong. They complained at the desk. They called from the room. They filled out comment cards with neat handwriting and detailed grievances. Even if the stay was less than perfect, they gave the hotel a fair...

Are Morch
Are Morch
Digital Transformation Coach for Hotels
Are Morch, Digital Transformation Coach
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Property Technology
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Chatbots, Robotics & AI
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Guest Experience
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Are Morch
by Are Morch
21 November 2025Are Morch, Digital Transformation CoachChatbots, Robotics & AI
Are Morch, Digital Transformation Coach
From Data Chaos to Intelligent Strategy: How AI & Human Insight Are Redefining Revenue Leadership
Opinion

From Data Chaos to Intelligent Strategy: How AI & Human Insight Are Redefining Revenue Leadership

Have you ever found yourself buried under a mountain of spreadsheets at midnight, still trying to close your weekly forecast? You’re not alone.

Harshinder Chadha
Harshinder Chadha
Data Scientist & Machine Learning Engineer at LodgIQ
LodgIQ™
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Revenue Management
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Travel Technology
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Lodging Industry
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Chatbots, Robotics & AI
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Harshinder Chadha
by Harshinder Chadha
17 November 2025LodgIQ™Chatbots, Robotics & AI
From Data Chaos to Intelligent Strategy: How AI & Human Insight Are Redefining Revenue Leadership
Beyond the Bed: Rethinking Guestrooms for the Year 2075
Opinion

Beyond the Bed: Rethinking Guestrooms for the Year 2075

HITEC is the largest hospitality technology show in the world. I began attending the show when I was an undergraduate student majoring in hospitality. The size and scope of the HITEC show, with more than 6,000 annual attendees, was impressive. Perha...

Justin Taillon
Justin Taillon
Professor & Department Head at Highline College
Highline College
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Information Technology
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Innovation
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Chatbots, Robotics & AI
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Justin Taillon
by Justin Taillon
14 November 2025Highline CollegeChatbots, Robotics & AI
Beyond the Bed: Rethinking Guestrooms for the Year 2075
Why Automation is the Ally of Hotel Staff, and Not Their Replacement
Opinion

Why Automation is the Ally of Hotel Staff, and Not Their Replacement

Hotels across regions are under pressure to operate efficiently despite persistent labor shortages, cost inflation, and global instability. In the US, political tensions, evolving immigration policies, and a slowdown in international tourism have ad...

Stephen Burke
Stephen Burke
Founder and CEO, Robosize ME
Robosize ME
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Property Technology
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Lodging Industry
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Real Estate & Investment
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Chatbots, Robotics & AI
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Stephen Burke
by Stephen Burke
12 November 2025Robosize MEChatbots, Robotics & AI
Why Automation is the Ally of Hotel Staff, and Not Their Replacement
Stand Out or Fade Away: Rethinking Hotel Search and Distribution in the Agentic Era
Opinion

Stand Out or Fade Away: Rethinking Hotel Search and Distribution in the Agentic Era

Recently, I was planning a vacation to Portugal. Not having the time necessary to sift through endless options and reviews, I found myself looking to my travel companions Chat GPT and Perplexity to do some of the research and help me build just the ...

Timothy R. Wiersma
Timothy R. Wiersma
Principal | Revenue Generation, LLC.
Revenue Generation LLC
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Sales & Marketing
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Chatbots, Robotics & AI
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Timothy R. Wiersma
by Timothy R. Wiersma
12 November 2025Revenue Generation LLCChatbots, Robotics & AI
Stand Out or Fade Away: Rethinking Hotel Search and Distribution in the Agentic Era
Impact of AI on the Hospitality Industry — Analysis & Forward Speculation
Opinion

Impact of AI on the Hospitality Industry — Analysis & Forward Speculation

Because modern AI systems excel at narrow, specialized tasks rather than general intelligence, hotels will increasingly deploy a collection of ANI systems — each designed to perform extremely specific guest-facing functions.

Terence Ronson
Terence Ronson
Hospitality Professional, Technology Consultant, Public Speaker, Inventor, and Hospitality Technology Hall Of Fame Inductee - 2024
Pertlink Limited
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Chatbots, Robotics & AI
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Terence Ronson
by Terence Ronson
11 November 2025Pertlink LimitedChatbots, Robotics & AI
Impact of AI on the Hospitality Industry — Analysis & Forward Speculation
This Is Hotels’ iPhone Moment
Opinion

This Is Hotels’ iPhone Moment

Earlier this month, ChatGPT launched Apps, a new way for brands to show up in AI conversations. And I mean show up everywhere. When the iPhone App Store launched in 2008, it reached 6 million users. ChatGPT Apps launched to 800 million users. That’s...

Juanjo Rodriguez
Juanjo Rodriguez
VP at Lighthouse
Lighthouse
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Innovation
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Chatbots, Robotics & AI
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Juanjo Rodriguez
by Juanjo Rodriguez
11 November 2025LighthouseChatbots, Robotics & AI
This Is Hotels’ iPhone Moment
The End of Traditional Revenue Management: Welcome to Profit Optimization
Opinion

The End of Traditional Revenue Management: Welcome to Profit Optimization

Have you ever wondered why, despite all your efforts to tweak room rates and chase occupancy, your bottom line still feels stuck?

Samuel Johnson
Samuel Johnson
Director of Operations & Customer Success @LodgIQ
LodgIQ™
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Revenue Management
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Lodging Industry
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Markets & Performance
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Chatbots, Robotics & AI
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Samuel Johnson
by Samuel Johnson
10 November 2025LodgIQ™Chatbots, Robotics & AI
The End of Traditional Revenue Management: Welcome to Profit Optimization